WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. » Technology PR Sessions at 2008 PRSA Conference. Learn more about the 2008 PRSA conference. WriteSpark Tech Marcom Insights. Case Studies.

Conference 120

Conference PR Public Relations Copywriting 120

Walker Sands

APRIL 26, 2021

To better understand of how the PR landscape has shifted over the last year, I attended the PRSA Georgia 2021 Annual Conference: The Path Forward. The conference featured three case studies that illustrated this effort in particular. Information sharing and education is key.

Conference 52

Conference PR Paper Paid Search Agency 52

Walker Sands

APRIL 26, 2021

To better understand of how the PR landscape has shifted over the last year, I attended the PRSA Georgia 2021 Annual Conference: The Path Forward. The conference featured three case studies that illustrated this effort in particular. Information sharing and education is key.

Conference 52

Conference PR Paper Paid Search Agency 52

Brandpoint

NOVEMBER 6, 2019

This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. Fake news and public relations. The tone was set for the entire conference with the opening keynote by Bob Woodward,” Olson said.

Conference 48

Conference Generation PR Peer-to-peer 48

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Some companies, like QAD Inc.,

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Rather, successful demand generation connects a brand’s value proposition to potential customers from the beginning of the buyer’s journey when they first start looking for your product, to the point of purchase and beyond.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. Case Studies.

Conference 120

Conference Copywriting Copyright Case Study 120

Zoominfo

NOVEMBER 20, 2023

Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. At this year’s INBOUND conference , HubSpot CEO Yamini Rangan said the smartest go-to-market professionals will use GenAI with one goal in mind: “To drive customer connection.” “We

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Martech

APRIL 4, 2023

“I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I Dig deeper: New AI-powered product releases Get MarTech! Creative work at agencies. “In-house Same with ChatGPT.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 114

Walker Sands

FEBRUARY 13, 2019

When it comes to national events, many conferences select speakers up to a year in advance, so it’s a good idea to start your research early. Many of the more prominent conferences are pay-to-play – meaning speakers must pay or their company must be a sponsor to be selected. Bring authentic insight and information to your talk.

Conference 40

Conference Ideal Customer Profiles Budget Programs Tips 40

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Reputation management. Social media.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Rather, successful demand generation connects a brand’s value proposition to potential customers from the beginning of the buyer’s journey when they first start looking for your product, to the point of purchase and beyond.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

NOVEMBER 4, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

Hubspot

OCTOBER 3, 2019

However, public relations (PR) is a constantly evolving industry. That's why attending conferences and events should be a priority for all PR professionals. When you begin looking for PR conferences to attend, keep in mind that they don't need to have a public relations focus. Dates: January 26-27, 2020.

PR 14

PR Conference Public Relations Peer-to-peer 14

SpotMe Blog

MAY 11, 2023

Or they work with event technology providers that offer a wide range of professional services , such as support with live production, live coordination, and solution configuration. Partnering with top medical communications companies is an important step toward ensuring that your next medical conference or event is a success.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Outgrow

SEPTEMBER 15, 2022

Turning down clients to focus on productization. About our guest: Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. About our host: .

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Convince & Convert

FEBRUARY 24, 2010

People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. Anonymous This is really interesting, because not only is Twitter its own culture, yet it is changing the marketing culture.

Conference 115

Conference Organization Paid Search Agency PR 115

Walker Sands

APRIL 17, 2023

When planning to make an AI-related announcement or launch a new product, it’s important to think about how to make your solution stand out, and supplement the story with proof points and perspectives that tie your technology to the industry at large. Interested in learning more PR best practices?

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

DECEMBER 14, 2018

Promoting Smart Cities is Global Futures Group, a consulting firm that “builds and cultivates innovation infrastructure, enabling cities… to embrace technology for driving higher productivity and job growth”. The process is similar to developing a new brand persona for a product or service. And it is not a public relations task.

Trends 91

Trends Brand Identity Branding Copywriting 91

The Effective Marketer

JANUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. So it is no surprise that one of the principles for effective marketers has to do with productive meetings.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Convince & Convert

NOVEMBER 17, 2015

With a wide variety of PR experience, from non-profit to ad agency to political campaigns, Glenda brings a unique perspective to social for a product like Sexy Hair Concepts. The product is now carried in more than 45 countries, over 60,000 U.S. Social Fresh Conference. Hair for All. ” —@GlendaVee. ” —@GlendaVee.

Skype 124

Skype Paid Search Agency Advertising Agencies Impressions 124

ClearVoice

JULY 21, 2020

.” By having the autonomy to work with whomever you want and who you believe shares your same ethic and values, you create a positive day-to-day dynamic that fosters growth and productivity. Here, what teamlancing might look like: A public relations executive to represent the client. You are more productive.

Deliverability 100

Deliverability Digital Marketing Funnels Public Relations Word of Mouth 100

SmartBrief - Marketing

AUGUST 14, 2023

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Cintell

NOVEMBER 9, 2015

Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Like this post?

PR 80

PR Web 2.0 Blogger Public Relations 80

The Effective Marketer

MARCH 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Productivity Paradox: Short Term or Long Term Effect? So, in the end, if you are only a bit more productive can you claim an overall big productivity improvement?

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

Bluetext

APRIL 14, 2023

B2G brands competitively positioning themselves to pursue and capture digital transformation-driven contract opportunities benefit from a smart, holistic public relations program aligned with the pace at which agencies are evaluating, adopting and deploying new technologies.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Sword and the Script | B2B

AUGUST 10, 2021

Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. We were eager to get to the conference center, but there was one big problem: the taxi line was hours long. My colleague whipped out her phone, pulled up the Uber app, and hailed a ride.

Marketing Prospects 66

Marketing Prospects Work Management B2B Marketing Marketing Management 66

Biznology

AUGUST 14, 2014

An alternative for many companies or brands threatened by new products created with advanced digital technology is re-branding. Some of these established products have been able to resuscitate their business by re-positioning their brand proposition to create a viable, profitable niche in their markets. appeared first on Biznology.

Brand Identity 80

Brand Identity Branding Public Relations Marketing Management 80

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. When I go to meetings in impressive conference rooms, everyone tends to give everyone else their business cards. The relationship graveyard is full of missed connections. Here’s a secret: all the best PR men and women are really persistent.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Product research. As you confer with each department and hone in on their challenges, you’ll be able to form more concrete, focused goals. Product and R&D.

Work Management 118

Work Management Marketing & Strategy Marketing Management Demographics 118

EveryoneSocial

JANUARY 14, 2020

This is the only way people will know about your product or services and this process is the best way to rely information to general audiences. This is key to improving knowledge sharing, productivity, employee engagement, and ensuring everyone in your company is on the same page. Trade Press Services ).

Marketing & Strategy 85

Marketing & Strategy Work Management Newsletter Press 85

Sword and the Script | B2B

JUNE 15, 2021

Don’t sit in the booth at conferences – go to the sessions. A few years back I was at a workshop at a conference for legal technology. The point is, there’s value in talking to customers in the booth – but there’s also value in getting out in about at conferences and tradeshows. In both cases, listen for questions customers ask.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

markempa

APRIL 29, 2013

Gal Borenstein, CEO and Chief Strategy Officer, the Borenstein Group , a branding, marketing and public relations consultancy. That person could be the chief financial officer instead of who you really want – the person who works with your product every day. Know precisely why they chose your product.

Advertising Channels 120

Advertising Channels Peer-to-peer Work Management Ad Building 120