Envy

JANUARY 14, 2019

But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year. You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads.

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Trade Show Gartner Conference Work Management 113

Sword and the Script | B2B

APRIL 18, 2020

In some ways, that’s what conferences, tradeshows and exhibitions are designed to do too. Further, it was a touchpoint in the sales cycle for roughly one-third of enterprise deals with an average selling price for a SaaS product with an ASP of $1.3 >>> More than a proactive PR partner: an extension of your team.

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Trade Show Conference Paid Search Agency Content Marketing 80

Golden Spiral

AUGUST 26, 2021

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined.

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Trade Show Work Management Marketing Management Paid Social Agency 62

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.

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Trade Show Marketing Budget Creation Marketing Budget Buy 70

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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Trade Show Planning ROI Marketing Budget Creation 87

Navigate the Channel

MARCH 15, 2022

Here are the top 9 construction and building material trade shows you don’t want to miss in 2022. This year’s event features around 200 construction product manufacturers as well as eight live building and product demonstrations presented by manufacturers. JLC Live | March, 24 th – 26 th , 2022.

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Trade Show Ad Building Peer-to-peer Work Management 65

Navigate the Channel

JANUARY 3, 2022

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. Here are a few tips to help you prepare to represent your company at trade shows and events this next year. Know Local and Global Travel Restrictions. How should you do this?

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Trade Show Planning Personalization Guidelines 65

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself!

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Trade Show Work Management Planning Paid Search Agency 96

markempa

MARCH 4, 2013

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. After all, this is the place where you can see a lot of demos; we expect to collect product information.

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Trade Show Marketing Prospects Tips B2B Thought Leadership 120

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ?

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Trade Show Optimization Lead Scoring Lead Ranking 120

Biznology

MARCH 7, 2019

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. Here’s a lineup of top-quality conferences scheduled in the remainder of 2019. March 20-21, London, Get Stacked – The B2B Marketing Technology Conference. March 2019. Like this post?

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Conference B2B Marketing B2B DemandBase 146

ClickDimensions

MARCH 29, 2019

The booth – it’s often thought of as the heart of every company’s trade show appearance. Yet true trade show effectiveness is determined well before exhibitors are gathered in their designated spaces in the exhibit hall and even well after the booth and the leftover swag are shipped back home.

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Trade Show Planning Conference Work Management 68

Biznology

JANUARY 31, 2020

All relevant background materials shared with the production team. ? Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Has a useful shelf life, not simply part of a “product announcement” package. ? Feedback and sign-offs specified. ?

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Video Marketing Product Trade Show Differentiation 138

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I once attended a hybrid conference. THE RESULTS: That last fun game we played was tied to a lead capture form where attendees could request a copy of the presentation, product information, or a meeting. It was almost sold out with 63 people attending in person.

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Lead Capture Case Studies Case Study Conference 74

Conversica

OCTOBER 2, 2018

Trade shows are an important aspect of bringing products to market. Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry.

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Trade Show Marketing AI Lead Scoring Lead Ranking 58

markempa

JULY 8, 2013

Brickstream’s products – behavior intelligence-gathering technology that helps retailers measure shoppers movement through their stores – were well known in the marketplace, but its brand wasn’t. The product is a staple in the marketplace and is selling very successfully without it. The fun didn’t end at the trade show.

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Trade Show Event Marketing Advertising Agencies Work Management 120

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows.

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Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

The Effective Marketer

JUNE 29, 2011

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. brings 12 tips for ensuring shows deliver the leads you expect.

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Trade Show Tips Marketing Budget Creation Planning 100

B2B Marketing Traction

APRIL 13, 2010

Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs.

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Trade Show B2B Marketing ROI Advertising Agencies 100

Webbiquity

OCTOBER 16, 2018

And your product or service may be exactly what they need to solve it. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences. The key is to make it creative.

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Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Trade Press Services

APRIL 29, 2024

Networking is all about building those relationships so that people can refer possible customers to you, or to make a purchasing decision on what products or services you offer,” Cotton says. Attend and present at relevant conferences, trade shows, workshops, and summits. Oftentimes, the opposite is true.

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B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 70

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. They want to know who their competitors are, what they should be charging for a product or service, how are they seen in the marketplace, etc. How many phone calls or video conferences were set up from those download requests?” “How For many it is unbearable and unrelenting.

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Top of Funnel Product B2B Thought Leadership B2B 128

Marketing Insider Group

JANUARY 12, 2021

Here are some ideas to explore for these packages: Digital Resources: This enables the display of marketing content and links to online resources that attendees can click to view or download to learn more about their products and services. Jordan moonlights as a digital nomad, returning often to his hometown of Seattle to tend his bee hives.

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Tips Co-Registration Microsite Pricing 301

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? What a great way to get your customer’s full attention, especially compared with a trade show, where you have to compete with zillions of others.

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Conference Trends B2B Trade Show 80

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. If you can provide them additional knowledge, they’ll likely rely on your brand for insights and consider your services and products as solutions. .

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Event Marketing Work Management Marketing Budget Marketing Management 118

Marketing Insider Group

OCTOBER 27, 2020

If you fail in your follow-up strategy, your competitors who offer similar products or services might be the ones to benefit from your hard work Therefore, you have to continue to nurture attendees until they become your regular customers or patronizers. If you are offering a product or service, you might offer premium discounts.

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Lead Scoring Lead Ranking Tips Leads 308

Kaon

JUNE 28, 2017

We’re right in the middle of Cisco’s annual IT and communications conference, Cisco Live in Las Vegas! Cisco Systems, Pure Storage, NetApp and Dell EMC are all showcasing 3D, interactive, rack-mounted product demonstrations using the Kaon v-RACK® (virtual rack). Click to view slideshow.

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Trade Show Storytelling Differentiation Conference 0

Webbiquity

SEPTEMBER 26, 2023

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota.

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Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Much lower production costs. It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Little or no T&E expense.

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Forrester Personalization Trade Show Webinar Metrics 171

KoMarketing Associates

DECEMBER 15, 2016

Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. As a marketer, I’ve attended a number of different trade shows and conferences. Nature Bright SunTouch Plus.

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Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. As a marketer, I’ve attended a number of different trade shows and conferences. Nature Bright SunTouch Plus.

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Product Planning Work Management Marketing Management 120

SWZD

FEBRUARY 4, 2021

From Dreamforce to CES, from OracleWorld to Mobile World Congress, these industry staples - conferences, trade shows, summits, call them what you will - have in many ways been the lifeblood for sales teams behind thousands of B2B technology products.

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Advertising Channels Trade Show Conference B2B Sales 118

Marketing Insider Group

DECEMBER 10, 2020

To take care of this, consider simple productivity tools like: Evernote – For notes and tasks. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Todoist – For tasks and checklists. Fantastical – For calendars and tasks.

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Marketing Automation Services Marketing Management Planning Process 345

Martech

MARCH 20, 2024

Don’t default to talking about the products or services your company provides or how it delivers them. We worked with executive team members and product management to rewrite all that content to unveil our new look within about 14 weeks — just in time to commemorate the company’s 40th anniversary.

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Enterprise Management Work Management Marketing Management Brand Identity 102

ClearVoice

FEBRUARY 7, 2022

Hundreds of responses using the #FriesChallenge hashtag have helped Taco Bell involve their consumers in the storytelling as well as in the success of the product. B2B marketing trends: Samsung shows how the metaverse might be the next big thing for trade shows.

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Trends Campaigns Planning Trade Show 131

Webbiquity

FEBRUARY 17, 2022

If you have original visual content to share, Instagram can be a productive platform. Though exhibiting at trade shows and conferences is expensive, nothing else matches the level of direct connection made. Get creative with your marketing campaigns and new product launches. Get Creative With Campaigns.

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Tactics Advertising Agencies Paid Search Agency Focus Group 271

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid. Details matter.

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Trade Show Planning Buzz Marketing Management 48