Rev

MAY 16, 2019

I’ve never been to a B2B Marketing Conference before. Whether you’re a conference newbie like me, or a seasoned pro, here’s a few key takeaways from ATX that you can use to make your next B2B conference a big win with a measurable ROI. There are myriad reasons why people attend conferences. Cards on the table?

Conference 122

Conference Account Based Marketing B2B ABM 122

chiefmartech

FEBRUARY 7, 2020

Participants in the study reported which capabilities they would like martech vendors to improve in order to better optimize marketing. Are you listening, my fellow martech vendor friends? Degree of integration matters, and marketers are now evaluating products on that dimension. Okay, martech vendors: the market has spoken.

Vendors 120

Vendors Paid Search Agency API Correlation 120

chiefmartech

APRIL 28, 2024

The Carthusian monks, now that they’ve decided to cut back on their Chartreuse production? “Martech is marketing,” my friend Chris Elwell declared as the tagline for the MarTech Conference we launched 10 years ago. Collectively, martech vendors still have a lot of work to do.

Distribution 86

Distribution Work Management Marketing Management Vendors 86

Martech

MARCH 3, 2022

Does the vendor seem to understand our business and our marketing needs? Does the platform support recording calls, video conferences and other interactions for analysis? Strategy and product roadmap. How does the company handle requests for product modifications? Are they showing us our “must-have” features?

Work Management 87

Work Management Marketing Management Vendors Paid Search Agency 87

Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

6sense

SEPTEMBER 29, 2021

6sense, the leading Account Based Orchestration Platform, powered by AI, announced its inaugural customer conference, 6sense Breakthrough. Our focus over the past several years has been to deliver a great product that helps grow pipeline and ensures customers’ success,” said Sanjay Kini, 6sense Chief Customer Officer.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Learnings From The Conference. The conference had a nice balance of sessions. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

KoMarketing Associates

JANUARY 26, 2017

The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. Digital Olympus is a one-day, online digital marketing conference. There have been several editions of the conference but what makes this one particularly awesome is it features an all-female line up.

Conference 120

Conference Buying Cycle Analysis Social Media 120

chiefmartech

MARCH 28, 2018

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. And we’re not looking to sell you anything — well, other than a conference ticket.

Marketing Management 45

Marketing Management Vendors Conference Peer-to-peer 45

Customer Experience Matrix

AUGUST 21, 2014

I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific. Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices. (I

Conference 120

Conference Planning Vendors Gartner 120

Martech Advisor

DECEMBER 12, 2019

As creating great customer experience becomes every organization’s top priority, customer experience (CX) conferences are being sought after in the United States and the world over. This is why we are seeing a surge in CX conferences and events across the United States of America as well as the rest of the world.

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

ClearVoice

JANUARY 4, 2019

Content marketing, social media, productivity. Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. With so many conferences out there you can end up spending more than the value you get out of it if you do not choose carefully. StartupGrind Global Conference.

Conference 106

Conference Creativity Startups Network Marketing 106

Customer Experience Matrix

FEBRUARY 18, 2016

I spent the early part of this week at Demand Gen Report 's Content2Conversion conference. Vendors including Highspot , SnapApp , Ceros , Uberflip , and ion interactive all let marketers track customer behaviors within a piece of content – such as how much time is spent on each page or even regions within a page.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

NOVEMBER 14, 2016

HubSpot held its annual INBOUND conference in Boston last week. My own attention was more focused on the product announcements. In Hubspeak, CRM is the underlying database that tracks and manages customer interactions, while Sales is tools for salesperson productivity in email and elsewhere.) Makes a lot of sense to me.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Health IT Resources. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Customer Experience Matrix

APRIL 15, 2015

The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. As usual for me, I spent much of conference prowling the exhibit hall checking out old and new vendors. I’ll try to write about them once that happens.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. Every major marketing automation vendor has tried to do the same. Let me be clear.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

MAY 24, 2016

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. I heard at least one vendor say her system worked this way and it's just fine, although I suspect it may have a little more central storage than she described.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

DealSignal

SEPTEMBER 18, 2018

With Inbound and CM World just completed, and the Sales Enablement Society Annual Conference and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Almost all conferences use hashtags. Planning which conference sessions you’ll attend is very important.

Conference 69

Conference Peer-to-peer Vendors Network Marketing 69

Vidyard

OCTOBER 27, 2017

“One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school.” Think about the number of people that were at the last conference you attended. Conferences are overwhelming. ” – Ryan Holmes, CEO of Hootsuite.

Conference 73

Conference Video Marketing Vendors Template 73

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. And your product or service may be exactly what they need to solve it. co-exhibiting at trade shows and conferences.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Work Management 126

Work Management Marketing Management Budget Programs Software 126

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. Why marketing automation, which I crudely lump together with campaign management and lead management products? Specifically: 142 vendors remained unchanged from last year.

Marketing Automation Services 90

Marketing Automation Services Work Management Marketing Management Vendors 90

Martech

MARCH 20, 2024

Don’t default to talking about the products or services your company provides or how it delivers them. We worked with executive team members and product management to rewrite all that content to unveil our new look within about 14 weeks — just in time to commemorate the company’s 40th anniversary.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Brand Identity 108

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications.

Marketing AI 127

Marketing AI Work Management Marketing Management Examples 127

LeanData

OCTOBER 3, 2016

SAN FRANCISCO — On the eve of the Dreamforce mega-conference, this might be a good time to re-post the most recent version of the Marketing Technology Landscape. An army of vendors is descending upon the world’s largest software conference as they all try to impress attendees with their products. What about references?

Work Management 56

Work Management Marketing Management Vendors Conference 56

chiefmartech

DECEMBER 27, 2018

MarTech will be the best vendor-agnostic conference to attend to master this discipline, to learn from and network with your peers in marketing technology leadership, and to keep ahead of all the changes that continue to disrupt marketing as we know it. The New York Times team sharing its product management approach to martech.

Conference 86

Conference Peer-to-peer Marketing Management CMO 86

BenchmarkONE

DECEMBER 24, 2018

Professional conferences — especially marketing conferences — can be a great place to learn, connect with industry peers and get up to speed on the latest tech tools. With most marketing departments stretched thin, how can you decide if marketing conferences are a good idea for your team to attend? Hidden Costs.

Conference 60

Conference Planning Peer-to-peer Advertising Agencies 60

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Having virtual options allows us to attend more of the world’s top marketing conferences than we could ever fit into our schedules in the past. Many conferences this year are even streaming for free online.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Martech

SEPTEMBER 13, 2023

At the SAS Explore conference this week, the following core capabilities were announced: Integration via the SAS connector framework to large language model (LLM) providers. SAS, like other major vendors, is emphasizing the importance of safety and responsibility to mitigate risks involved in generative AI use. Specific capabilities.

Marketing AI 132

Marketing AI Enterprise Management Marketing Management Generation 132

Aberdeen

DECEMBER 7, 2017

They turn to their vendors for assistance. When we asked survey respondents if they would be more likely to work with a vendor who questioned their way of doing business by, for example, highlighting an organizational pain point or weakness they weren’t aware of, 65% replied, “Yes.”. Vendors Are a Window. So, what do buyers do?

Vendors 63

Vendors B2B Differentiation B2B Sales 63

Martech

JUNE 22, 2023

There are three main types of DCR providers, according to Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, who spoke recently at The MarTech Conference. Some [marketers], depending on the entirety of your marketing operations, will need them as a product. It’ll depend,” said Milicevic. Get MarTech!

Organization 105

Organization Marketing Management Privacy Amazon 105

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

Work Management 105

Work Management Marketing Management B2B Marketing B2B 105

Martech

SEPTEMBER 22, 2023

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. CRM and MAP vendors are the ones you already know the best and have likely been with the longest.

Digital Asset Management 118

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 118

DealSignal

SEPTEMBER 18, 2018

With Inbound and CMWorld just completed, the Sales Enablement Society Annual Conference this week, and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Almost all conferences use hashtags. Planning which conference sessions you’ll attend is very important.

Conference 45

Conference Peer-to-peer Vendors Network Marketing 45

Martech

NOVEMBER 28, 2023

Salesforce and AWS are expanding their integration and now many of Salesforce’s core products can be purchased through the AWS Marketplace. Dig deeper: IAB Tech Lab’s updated data clean room standards: What marketers need to know This expansion of their existing long-term partnership was announced Monday at the AWS re:Invent 2023 conference.

Marketing Management 98

Marketing Management Lock-In Amazon Lead Ranking 98