ANNUITAS
APRIL 15, 2014
I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.
Zoominfo
NOVEMBER 20, 2023
Integrating your own team’s data with comprehensive, constantly updated, privacy-compliant sources like ZoomInfo, on the other hand, can help ensure that GenAI efforts for business are working with the best possible inputs and giving you the most trustworthy results. We are experiencing a transformative shift with generative AI.
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Biznology
JANUARY 19, 2018
After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” BIIA’s most recent conference in Bangkok was a sellout. The payoff?
Martech
NOVEMBER 23, 2021
“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. View the full presentation from our MarTech conference here (free registration required).
Marketing Insider Group
JANUARY 6, 2020
Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).
Litmus
OCTOBER 11, 2021
Two more weeks until THE conference for email marketers— Litmus Live —is here! I’m currently the Brand and Content Marketing Director for SparkPost, and I love getting to manage a team that focuses on PR, email marketing, social media, community management, brand, thought leadership, and content—all focused on email as a subject.
Brandpoint
NOVEMBER 9, 2021
Rachel Neff , Associate Vice President, Finn Partners As people begin to rethink the pros and cons of convenience versus data privacy, more will likely reduce the frequency with which they choose to visit large social networking sites. Does this line up with whatever’s on your team’s horizon? 2) Executives get real on LinkedIn.
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