Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Martech

MARCH 15, 2024

David Iscove is creative technology practice lead at Cella by Randstad Digital. At the MarTech Conference next week, he’ll be sharing a new blueprint for customer experience that he summarizes as: “Always on, always listening.” The post Q&A with David Iscove: The MarTech Conference appeared first on MarTech.

Conference 61

Conference Touchpoints Organic Leads Interactive Marketing 61

Biznology

MAY 25, 2021

The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead. But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Salesforce Marketing Cloud

JUNE 13, 2023

What is a Trailblazer Community Conference? Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about.

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

Marketing Insider Group

JANUARY 29, 2020

A conference is nothing without keynote speakers. You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard. After all, these individuals tend to lead busy careers and lives and may receive dozens of invitations to speak every year.

Conference 263

Conference Budget Programs Thought Leadership Contact Marketing 263

Stevens & Tate

JULY 11, 2022

There are hundreds of manufacturing conferences that are held every year around the country. As the owner of a manufacturing business, it would do you a lot of good to attend just one of these conferences. There’s a chance that you may not have gone because you simply weren’t aware that these conferences were being held.

Conference 117

Conference Network Marketing Education Trends 117

Martech

DECEMBER 8, 2022

The MarTech Conference returns online March 28-29, 2023. Technology allows marketers to do all of the above, but strategy is also crucial. At The MarTech Conference we’ll bring technology and strategy together to build a framework for the future. The post Interested in speaking at The MarTech Conference in March?

Conference 116

Conference Digital Asset Management Case Study Case Studies 116

MarketJoy

JULY 17, 2020

In the wake of this crisis, many of the events that B2B marketers all around the globe have spent months planning have been cancelled. Moreover, at the moment, missing events that you have planned and budgeted for might seem as if you are missing a whole bunch of leads. LEVERAGE THE CONTACTS MADE AT PREVIOUS CONFERENCES.

Trade Show 59

Trade Show Lead Generation Conference Lead Scoring 59

SpotMe Blog

OCTOBER 7, 2023

Organizing a medical conference that brings results can be stressful. That’s why we’ve compiled a list of the best medical conference apps to ensure you come away with actionable HCP insights and invaluable connections to drive your business forward. Want to jump straight to the list of the best medical conference apps?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

OCTOBER 27, 2020

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. The first email can help you to determine quality leads based on those who act on your email, to inform your subsequent outreach.

Lead Scoring 304

Lead Scoring Lead Ranking Tips Marketing Qualified Leads 304

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. As a result, a one-size-fits-all lead generating strategy will not work everywhere. Here’s what you need to know if you’re in the US market and want to grow internationally.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? What is cost-per-lead? Read More: How Content Accelerates Lead Generation].

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. For large virtual conferences, other inspiring ideas for visual content include: Virtual photo booths. Virtual graffiti walls.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Walker Sands

OCTOBER 23, 2023

As the cybersecurity threat landscape expands and evolves, with threat actors employing increasingly sophisticated attack tactics, attending major cybersecurity conferences is becoming essential. Black Hat was closely followed by DEF CON , one of the oldest and largest continuously running hacker conventions, with over 30,000 attendees.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Zoominfo

SEPTEMBER 8, 2019

There’s no way around it—industry conferences and networking events are expensive. Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! Looking for good B2B conferences?

Conference 162

Conference B2B Zoominfo Cold Calling 162

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Content marketing with a customer-centric focus.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Search Engine Journal

FEBRUARY 13, 2023

Ready to start learning from and connecting with the world’s leading marketers? RSVP for Semrush's 24-hour free online marketing conference! The post Global Marketing Day [Feb. 16]: The 24-Hour Semrush Conference You Just Can’t Miss appeared first on Search Engine Journal.

Conference 99

Conference Search Marketing Online Marketing Marketing 99

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Generating Leads for Your Business.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Rain: The Growth Agency

SEPTEMBER 13, 2022

By Erik Hernandez, Social Media Content Specialist, Alexander Harbert-Castro, Marketing Intern The 2022 ANA Digital & Social Media Conference captured discussions from leading marketers about the latest in digital technologies, leveraging industries like gaming, and navigating measurement across social media platforms.

Conference 52

Conference Social Media Media Trends 52

Martech

MARCH 18, 2022

For the fall 2022 edition of the MarTech Conference, our theme was “Data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations.

Conference 117

Conference CMS Development Digital Asset Management Marketing Automation Services 117

Rev

MAY 16, 2019

I’ve never been to a B2B Marketing Conference before. Whether you’re a conference newbie like me, or a seasoned pro, here’s a few key takeaways from ATX that you can use to make your next B2B conference a big win with a measurable ROI. Or, Gidget Goes to SiriusDecisions Summit 2019. Cards on the table? I did not.).

Conference 122

Conference Account Based Marketing B2B ABM 122

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. Generating Leads for Your Business.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Sales Engine

MAY 19, 2016

In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation.

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations.

Conference 103

Conference CMS Development Digital Asset Management Marketing Automation Services 103

Hubspot

JUNE 10, 2020

In 2020, many companies have needed to pivot to virtual conferences. More than likely, we'll continue to see a rise in virtual conferences over the coming years. It makes sense: Virtual conferences enable you to lower set-up costs as well as cost of admission, and increases the opportunity for people across the globe to attend.

Conference 97

Conference Paid Search Agency Companies Peer-to-peer 97

Unbounce

JUNE 11, 2019

Artificial intelligence is about to change lead generation and conversion as you know it. You also don’t need to be an expert on AI to understand how it’s going to transform lead generation and conversion for marketers. These might include: Who in your database represents an ideal lead. Which leads are worth pursuing.

Marketing AI 111

Marketing AI Lead Generation Lead Scoring Lead Ranking 111

Martech

SEPTEMBER 30, 2022

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. Dig deeper: How to keep up with accelerating customer expectations: The MarTech Conference keynote. Investors not accountants.

Conference 89

Conference ROI Terms and Conditions Planning 89

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. B2B Marketing’s Editor-in-Chief, Joel Harrison, kicked off the event and teased what was in store for the day, including four different breakout rooms which focused on key ABM topics – so what did you miss?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Optinmonster

APRIL 15, 2020

Do you love the idea of hosting a conference to build authority in your niche? Well, we’ve got some great news for you: it’s possible when you know how to host a virtual conference. Virtual conferences are a great option for so many reasons. But now you might be wondering, “Wait…what is a virtual conference, anyway?

Conference 93

Conference Work Management Budget Programs Marketing Management 93

Hinge Marketing

MARCH 11, 2021

“We got most of our leads from referrals. Most of our leads have always come from conferences, trade shows, and speaking events. So how do marketers adapt and generate more visibility, leads, and trust in these unprecedented times? It has proven to be highly impactful marketing technique.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Brandpoint

JULY 8, 2019

It’s no secret that marketing conferences are an investment of time, money and energy. Conferences are, however, worthwhile ventures. Industry leaders are offering an increasing number of these conferences, especially since content marketing is on the rise , especially among B2B companies.

Conference 107

Conference PR Storytelling Public Relations 107

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But giving away pricey swag increases the cost per lead. Enterprise, mid-market, or startup/small business? Target them!

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Marketing Insider Group

MAY 3, 2017

The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for B2B companies: conferences and tradeshows. The post The Best Ways to Drive Conference Attendance this Spring appeared first on Marketing Insider Group.

Conference 136

Conference Best Practices Marketing Mix Marketing Funnels 136