Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. followers) X/Twitter: @simoahava ( 24.7K followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K

Marketing Analytics Tools 93

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 93

markempa

JULY 8, 2013

This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. A Twitter identity for Seymour, @SeymourKnowMore. This included: An actor in a Seymour mascot costume who worked the event by handing people who were standing in lines “Hate2Wait” buttons.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Smashmouth Marketing

SEPTEMBER 10, 2009

Conference Chicago IDC suggests change VP Sales title to VP Customer Outcomes! conference -- a big post but full of the updates on how people use the new tech. Tags: b2b events marketing b2b marketing twitter b2b sales2.0 Ok, so of the top 20 posts, I've got a few myself. sales20 Saleschannels : Sales 2.0

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Webbiquity

DECEMBER 8, 2020

As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos. You can connect with Taylor McKnight on LinkedIn and Twitter.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. The event chat is always too crowded and moving too fast for any good conversations. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Marketing Insider Group

MARCH 6, 2020

With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. So, what should you do if your event is canceled? Those hosting the event are trying to balance the threat to public health and the huge investment that goes into these shows.

Planning 292

Planning Conference Transparency Paid Search Agency 292

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. But now—we need workarounds.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

If you’re looking for an event to reboot your creativity and get you up to speed on market changes, check out ad:tech, where CAKE’s President, Santi Pierini and Marketo’s Sr. Sending your employees to conferences like ad:tech allows them to learn about, and invest in new technologies. Events for Everyone!

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48

Convince & Convert

OCTOBER 8, 2014

In my post yesterday, I talked about how virtual conferences are the dipping dots of marketing—marketing of the future and my current favorite outreach marketing tactic. » Digital Marketing digital marketing event marketing grouphigh influencer outreach outreach marketing social media strategy virtual events'

Outreach 143

Outreach Webinar Metrics Conference Event Marketing 143

Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Marketing Insider Group

JUNE 29, 2020

When COVID-19 first started impacting the industry earlier this year, GDS Group took the decision to transform a portfolio of 50+ physical events into digital summits, which required quick decision making and agility to complete the transformation before the digital summit season launched in May. Email: Georgie.Beer@gdsgroup.com.

Paid Search Agency 261

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 261

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Every platform has tools to help marketers. In-person events are still an incredibly effective way to connect directly with your buyers. Live events have taken a big hit during the pandemic, but your buyers are eager to get back together again, face to face.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork. The Journey of Transitioning #CMWorld 2020 to a Virtual Event.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

SpotMe Blog

JULY 25, 2021

A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. Consider how hybrid aspects can work for these types of events for your organization: Conferences.

Examples 111

Examples Enterprise Management Work Management Conference 111

Marketing Insider Group

JANUARY 4, 2021

Granted the technology was crude — it was literally “talking heads” on a conference call supported by visuals back in the day. Fred is a Research Director at Dresner Advisory Services, a high technology industry marketing veteran and former Senior Marketing Director for SAP Global Marketing.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Webbiquity

SEPTEMBER 26, 2023

This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience. “No About SummitSync.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Hubspot

SEPTEMBER 21, 2015

It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process.

Twitter 28

Twitter Trends Tips Social Media 28

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

Hubspot

APRIL 28, 2015

So you’re going to a conference. If you’re a conference-going expert, you probably have your own short list of tried-and-true tactics for making the most of a conference. (If Set a goal for what you’d like to learn at the conference, and use the agenda to devise a plan specifically tailored to that goal. Be prepared.

Conference 28

Conference Tips Peer-to-peer Tagging 28

Scoop.it

SEPTEMBER 2, 2021

Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. Previous Posts in This Series.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Valasys

APRIL 22, 2020

In an era of the Internet of Things (IoT) and omnichannel marketing, social media channels are flooded with content. While Twitter boasts of nearly 500 million tweets sent each day, Instagram is another very busy social channel, with more than 100 million videos and photos uploaded daily.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

B2B Digital Marketer

OCTOBER 13, 2022

06:15 – Hybrid events. 08:56 – Manpower needed for doing two events simultaneously. 11:29 – “Experiential” marketing. 15:36 – Demographics for events in 2023. 18:19 – Creative things in events you can leverage in 2023. 29:37 – What NOT to do in events in 2023.

B2B 52

B2B B2B Marketing Demand Generation Communities 52

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. The event did not produce the return on investment (ROI) you had anticipated. It should go without saying that you need to invite people to an event. Add Some Marketing Magic. Leads trickled in and then wasted away.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Webbiquity

JUNE 11, 2019

Corporate event planners are great at many things, but look to use for help with everything from AV and lighting recommendations, suggestions of entertainment to fit their conference, and venue décor to strategic guidance to help them achieve their goals. Previous Posts in This Series.

Work Management 177

Work Management Marketing Management Word of Mouth Paid Search Agency 177

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. You could also host a live webinar or Q&A session talking about the event.

Planning 100

Planning Content Marketing Generation Content 100

KoMarketing Associates

APRIL 24, 2014

Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Social Media Marketing. Casie Gillette has presented at several conferences with regards to this topic. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

LeadSloth

OCTOBER 20, 2010

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. By the way: see also Jeremy’s summary of the second day of the conference. Eloqua recognizes this and has launched their Eloqua University (including Twitter handle @EloquaU ).

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

markempa

NOVEMBER 26, 2012

Example: “I hope you enjoyed the conference as much as I did. We really believe in (core event values).”. Do what you can to show what you have in common (primarily, the event) and why they should engage with your company. After all, that’s why they attend conferences and trade shows. Bring along a reporter.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

ClearVoice

SEPTEMBER 4, 2020

Almost 70 percent of B2C marketers say they have developed social media stories in the last 12 months. ( People spend more time viewing ads on Twitter than other major social platforms. Two-thirds of viewers of livestreamed events purchased a ticket to a similar event. Content marketing statistics for lead generation.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Hubspot

JANUARY 3, 2011

When organizing offline events—whether they are conferences, user groups or tradeshows—you should be thinking about ways to leverage these opportunities through the Web. In this episode of the Weekly Marketing Cast , David Meerman Scott talks about ways in which the Internet can complement your offline efforts.

Event Marketing 28

Event Marketing Optimization Conference Hubspot 28

Digital B2B Marketing

MARCH 27, 2013

At a recent conference, I returned to my room to a bag full of tchotchkes from sponsors. When you are marketing a marketing service to marketers, the bar is even higher than it is for most B2B marketers. Your marketing will be seen as an indicator of the quality of your marketing service.

B2B Marketing 100

B2B Marketing B2B Conference Vendors 100

Zoominfo

SEPTEMBER 3, 2018

Use surveys to scale event attendance. Fact: 36% of event marketers say their biggest challenge is increasing event registration ( source ). But, you can uncover valuable insights to drive attendance rates by conducting surveys before, during, and after professional events.

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. Choose a simple username.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28