The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. How do I reach my target marketing in a crowded online space?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing & Strategy 126

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

Onalytica B2B

APRIL 3, 2018

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? What kind of content do they tend to post? Is it written content or picture content? Micro Influencers: .

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Where: Virtual.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. The Benefits of Social Media for Dentists.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. Procurify’s marketing team was under more pressure than ever to keep their growth going—even accelerate it. We also spoke with Jendi, Procurify’s Marketing Web Designer, over the phone. They did a bang-up job, too.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Brandpoint

NOVEMBER 6, 2019

This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. For B2B, B2C and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation.

Conference 48

Conference Generation PR Peer-to-peer 48

Valasys

MARCH 4, 2020

Over the past decade, LinkedIn has added additional features to help professionals with much more than just finding a job. There are several paid & free of cost professional pieces of training on LinkedIn to help marketers update their skill-sets. Early in 2019, LinkedIn Live was launched.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Oktopost

JULY 30, 2020

Remember conferences and meetups?! I can only vaguely recall my last conference. Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. So many B2B deals closed, and so many connections made. No one likes technical difficulties.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Hubspot

MARCH 30, 2020

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing.

Branding 96

Branding Brand Identity Broadcasting Paid Search Agency 96

Vidyard

MARCH 30, 2022

And well, you’re in luck, because there are literally hundreds, if not thousands, of incredibly talented, well-educated, and seasoned sales experts out there to learn from. Contents 1. FAQ Videos 2. , and shares a ton of practical sales content on his LinkedIn. Scott Ingram Scott Ingram is the Founder of Sales Success media.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. Most Original Script: Uberflip.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. If conscious local shopping is the goal, education is the key to helping customers make informed choices.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). These lists would be a lot different if they were focused on G+, Linkedin, Youtube, Pinterest, or Instagram.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Outgrow

AUGUST 13, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Tim Soulo for our monthly podcast – ‘ Marketer of the Month ’! How to gain traction as a B2B marketer. Marketing to marketers : putting oneself in the shoes of the client. Welcome to another episode of Outgrow’s Marketer of the Month.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Biznology

APRIL 10, 2020

This crisis is influencing everyone on a personal and a professional level, and the world market has changed. As it goes for any other aspect of our lives, COVID-19 has influenced the marketing field. Proper marketing strategies are always adapting to consumer intention and habits. Lockdown means more online time.

Statistics 188

Statistics eCommerce Advertisements Advertising 188

Conductor

DECEMBER 10, 2019

Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. How did you get started in marketing? Erik Bowitz, Sr. ” That’s pretty good.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

ConvertKit

FEBRUARY 10, 2020

The old adage tells us that “consistency is key,” but what role does consistency play in our marketing? You’ll need to keep their attention by consistently delivering content in order to leave a memorable impression. You can turn social media followers into email subscribers. Why is it a necessity rather than a nice-to-have?

Landing Pages 80

Landing Pages Newsletter Work Management Marketing Management 80

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies. They cost less.

Work Management 141

Work Management Marketing Management Marketing Automation Services Paid Content 141

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. Creators use video chapters to divide their content into segments, making them easier for users to navigate. Contents 1. Video Benchmarks for Content 2.1

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. 2) Mobile-Only Facebook Ads. 1) Global Brand Pages.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Unbounce

MAY 12, 2020

Google Ads are to online marketing what the “ pizza move ” is to beginner skiers—once you get the hang of the basics, you’ll start seeing results straight away (and likely be keen to learn more, more, more). Since Google is basically synonymous with the Internet, Google Ads are worth getting friendly with.

Cost Per Click 145

Cost Per Click Ads Google Lead Scoring 145

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. Creators use video chapters to divide their content into segments, making them easier for users to navigate. Contents 1. Step #2: Open YouTube Studio 3.3

Youtube 65

Youtube Video Marketing Statistics Paid Search Agency 65

Single Grain

JUNE 21, 2023

Whether you’re a beginner or looking to advance your knowledge, we all need to learn digital marketing – and keep learning to make sure we’re up on the ever-evolving trends. In this post, we’ll explore effective methods to learn digital marketing in 2023 and provide practical tips from industry experts.

Paid Content 98

Paid Content Practices Advertising Agencies Paid Search Agency 98

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

JANUARY 8, 2012

Jason Keath is CEO of Social Fresh, a social media education company. Their next social media conference is Social Fresh EAST on February 6-7 in Tampa, FL featuring speakers from RadioShack, Pepsi, Nordstrom, and Scott Monty of Ford. I even folded pages and stapled them at a crude attempt at laying out content.

Work Management 128

Work Management Marketing Management Tools Guidelines 128

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. After reading this post, you’ll be inspired by successful video content marketing examples. Video content also has exceptional shareability. Updated October 2023.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Convince & Convert

JANUARY 8, 2012

Jason Keath is CEO of Social Fresh, a social media education company. Their next social media conference is Social Fresh EAST on February 6-7 in Tampa, FL featuring speakers from RadioShack, Pepsi, Nordstrom, and Scott Monty of Ford. I even folded pages and stapled them at a crude attempt at laying out content.

Work Management 115

Work Management Marketing Management Tools Guidelines 115

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Using the power of website analytics can help make that search a little easier. Once you know which topics are important, you can then create or gather related marketing assets.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Sprout Social

APRIL 6, 2021

This can sometimes be the most challenging part of marketing your business. The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads. Let’s take a look.

Paid Content 138

Paid Content Social Media Lead Generation Campaigns 138

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Let’s dive in: Search Engine Land.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Buzz Marketing for Technology

JUNE 27, 2008

Of course if youre lucky youll find something valuable in the mix of agile software, Ruby on Rails, ASP.NET, eLearning, technology, politics and marketing that I write about. education. (3). marketing. (1). Paid Links. Lijit Search. Lijit Search. Apparently I'm in marketing now. bureaucracy. (1).

Work Management 100

Work Management Enterprise Management Marketing Management Web 2.0 100