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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

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Your Guide to GA4 Setup and FAQ Answered by B2B Marketing Experts

Launch Marketing

We highly recommend using Google Tag Manager to set up and manage your GA4 property. Using Google Tag Manager also makes it easier to set up custom events when the time comes around. Use these instructions to get started with Google Tag Manager. Here is a comparison of key metrics in UA and what they are/will be in GA4.

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The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect

FunnelEnvy

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

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14 best shopping apps of 2022

Sprout Social

Their mobile app makes it easy to shop on the go, and features like price comparisons, personalized ads, discounts and sales enable a world-class online shopping experience. Other Instagram shopping features include product tags in photos and videos, product catalogs, product detail pages, product launches and checkout on Instagram.

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10 best influencer marketing tools you need in 2022

Sprout Social

View AI-powered creator comparisons and recommendations. Heepsy is an influencer marketing tool that helps you find influencers on TikTok , Instagram, YouTube and Twitch. Use Smart Tags or create your own lists to find contacts. Collabstr is an influencer marketplace specializing in Instagram, TikTok, and YouTube.

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Mastering Off-Page SEO: Boosting Your Website’s Visibility

Optinmonster

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. We often share content on Facebook and Twitter that we neglect on YouTube and Instagram.

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TikTok marketing: The complete guide for brands in 2022

Sprout Social

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. Though you may end up repurposing your TikTok videos for Instagram Reels and YouTube Shorts to reach even more viewers.). Nonprofit: If your business works with or supports a nonprofit, you can tag them right in your profile.