QuanticMind

MAY 31, 2023

Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. Highlights from YouTube Brandcast: 2023 [:04] During this year’s upfronts, YouTube shared a slew of new stats related to the rise of their app on home TV sets. AI AI AI caramba!

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

chiefmartech

MAY 26, 2020

About a year and a half ago, I wrote about 3 Trends Driving the Second Golden Age of Martech: Ecosystems, Experts, and (Citizen) Engineers. Yet the number of Specialist Apps pales in comparison to the number of Custom Apps built to serve a specific need for one particular business. Partial check of this box for the Second Golden Age.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Stats Software 131

Martech

JANUARY 25, 2022

Positive trends for email performance. A compilation of performance stats that Smart Insights updated for 2022 show European marketers outperforming North America in key metrics. It’s not an apples-to-apples comparison, but that’s significantly higher than the EU and North American average open rates in the Smart Insights study.

Privacy 102

Privacy Email Marketing Privacy Protection Open Rate 102

Salesforce Marketing Cloud

APRIL 17, 2023

online sales were flat in the first quarter — the first period of no growth since we started tracking the trends in our Shopping Index. Consumers went comparison shopping online. Turn today’s shopping trends into tomorrow’s retail success Boost your bottom line with data from 1.5 shoppers aren’t buying it just yet.

Marketing AI 98

Marketing AI Loyalty Terms and Conditions Lead Ranking 98

Optinmonster

JANUARY 14, 2024

Whether you’re a marketer or a business owner looking to dive into the world of content, understanding the latest trends and numbers is crucial. “Everything You Need To Know” titles and Comparison types of content generate the most organic traffic, yet only 0.4% of all articles use these formats. That’s it!

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Hubspot

APRIL 21, 2021

The data-driven content you share can be related to overall industry trends, stat roundup posts (like this one) , and data comparison pieces, like this one about Millenials vs. Gen Z , written by Bump herself. Bump gives a piece titled Marketing Trends to Watch in 2021, According to 21 Experts , as an example.

Traffic 101

Traffic Organization Content Thought Leadership 101

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Are the topics and stats current—no more than a year or so old? Clients often ask: “What’s the maximum shelf life for demand generation content?”

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. As I suggested early, it’s important to take the Internet Trends Report with a grain of salt since Meeker is not an impartial observer. For one day a year, slideshows are cool. Meeker and co.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Contently

SEPTEMBER 12, 2019

Media and marketing experts have been anointing video as the trend of the year for over a decade. The stats back this up. Product comparisons & reviews. The takeaway was clear: Video could be so much more than just a tool for flashy commercials and basic brand awareness. How video content can help drive leads.

Top of Funnel 167

Top of Funnel Video Marketing Generation Marketing Qualified Leads 167

Atomic Reach

MAY 14, 2019

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. Statistic Stats). Statistic Stats). Wordstream).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

chiefmartech

AUGUST 14, 2020

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. First of all, stats 101 reminder: correlation is not causation. But not so fast.

Marketing Management 106

Marketing Management Gartner Correlation Paid Search Agency 106

Brightedge

MAY 16, 2021

Non-Obvious : How to Predict Trends and Win the Future By Rohit Bhargava, 2018. Bhargava focuses on the landscape in which we work, spots trends, and explains how marketers can tap into and take advantage of them. He also explains how to curate information and spot trends for those who are interested. Blue Ocean Shift by W.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

ClearVoice

JANUARY 26, 2024

Product Development This stat blew our minds: 89% of new products fail in the market within their first five years due to a lack of customer understanding. They clearly don’t understand the intricacies of the strategy, trends, and tactics required to ensure your brand remains relevant and how content plays a crucial role in doing so.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

Parse.ly

MARCH 7, 2019

Family & Parenting, Pregnancy, Family & Parenting and Pregnancy articles trend very, very heavily toward celebrity births, with the Royal family having a big year. Hm, hard to spot the trend here… but I’ll try. It also makes up the largest volume of referrals from Facebook, a stat that didn’t change from 2017 to 2018.

Product 107

Product Traffic Facebook Content 107

Exo B2B

JUNE 18, 2019

Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. It speaks for itself: We looked at studies published last year and this year to seek a comparison and show if things had changed or not but we quickly realized that today’s stats no longer check on the same parameters.

Social Media 53

Social Media Emarketing Forrester Media 53

nDash

NOVEMBER 13, 2018

At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. For content marketers, that meant straying from written content in favor of video, audio, and the revolving door of social media trends. A full second slower than a goldfish.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

Hubspot

JANUARY 16, 2020

While it's helpful to know that a majority of the general population polled use Snapchat most often, you should keep in mind the growing stats that show how these apps are primarily used by younger age groups in Gen-Z or millennial age groups. Snapchat vs. TikTok: A Head-to-Head Comparison. population with no specific age demographics.

Paid Content 94

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 94

SnapApp

MAY 5, 2016

New Enterprise Content Marketing Stats to Inform Your B2B Marketing. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. CMI just released its latest report, B2B Enterprise Content Marketing 2016. Content loading.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Optinmonster

NOVEMBER 6, 2019

If you’re looking for specific stats, here’s a menu so you can jump straight to them! People don’t only use their smartphones to shop online, but 65% check for price comparisons while they’re physically shopping in a store. Another popular trend is voice assistants. Let’s get started, shall we?

Statistics 72

Statistics eCommerce Mobile Marketing User-Generated Content 72

Scoop.it

OCTOBER 27, 2022

This allows its customers to get valuable comparisons and share their opinions, which simultaneously increases their trust in the platform. It’s also important to vet the stats and information provided in the curated content so you can make sure the data is correct and free of plagiarism.

Curation 87

Curation Work Management Marketing Management Service 87

DivvyHQ

FEBRUARY 4, 2019

We’ve suggested in the past that a stat such as click-through rate “works best as a complementary KPI – it blossoms in the company of a bottom-funnel, performance-based friend.” Keep a Close Eye on Email Marketing Trends. Dig into the data and draw comparisons between open rates, click-throughs and opt-outs.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Parse.ly

AUGUST 25, 2022

The areas where both tools shine are vastly different, and that much is showcased in our comparison. The sheer amount of big data Google Tag Manager and Google Ads collect allows teams to pinpoint specific audience segments, long-term trends, etc. for real-time stats and week-by-week author management.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Moz

SEPTEMBER 13, 2020

Google Trends ? is a platform that lets you look at the search trend for a select group of keywords. You can compare the keywords to each other, and look into the monthly search trends around the topic. Looking at these trends can also help you avoid targeting the wrong keywords. Cost: They offer a 7 day trial for $7.

SEO 64

SEO Optimization De-duping Keywords 64

Hubspot

DECEMBER 27, 2018

Pie chart : Use for making part-to-whole comparisons. Ideal for displaying volatility, trends, acceleration, or deceleration. Telling the history of a particular industry, product, brand, trend, or tactic can be a great topic for an infographic. In terms of content, we provided plenty of space for both stats and copy.

Template 101

Template Banners Budget Programs Paid Search Agency 101

Smashmouth Marketing

JUNE 5, 2009

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Seeing a trend in what pages a company visits gives you specifics on their interests. This marketing/sales approach to website stats is extremely useful.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Seeing a trend in what pages a company visits gives you specifics on their interests You can see what search terms they used to find the site. They meet their promise.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Sprout Social

AUGUST 1, 2019

Stats by page. If you see negative trends, look into what the potential problem could be. Facebook Stats by Page. What this section shows: A performance comparison across the different Facebook pages you manage. Stats by Page. Here’s a breakdown of what shows on your report: Activity overview. Audience growth.

Facebook 77

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 77

Porch Group Media

MAY 28, 2019

Here are some additional stats on Facebook every marketer should know: 68% of Americans use Facebook In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest and 24 percent using Twitter. With such a massive number of users, it’s safe to say that many of your customers and prospects can be found on the platform.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Porch Group Media

FEBRUARY 27, 2019

25 Stats on Consumer Shopping Trends for 2019. As you consider your marketing strategies in 2019, here’s a look at 25 stats on the state of consumer shopping today so you can better understand what consumers are looking for and where. For comparison, it takes desktop users a full month to reach the same percentage.)

Stats 63

Stats Trends Mobile Advertising eCommerce 63

Choozle

NOVEMBER 5, 2018

To start, some video advertising stats: In 2017, in stream video ads had an average cost-per-mille (CPM) of $25.22, with the in banner average at $14.72. However, we wouldn’t be your friend if we didn’t point out that our latest digital advertising trends survey shows some opposing views. billion in 2015 to $11.9

Banners 50

Banners Cost Per Thousand Advertisements Advertising 50

Content Standard

NOVEMBER 6, 2015

And, as HootSuite points out , there are some particularly relevant stats that may win management over right off the bat. But tools like Unmetric will help you measure your social media ROI in comparison to the performance of your competitors, providing a useful baseline for your efforts. Subscribe to the Content Standard Newsletter.

Social Media 40

Social Media ROI Media Work Management 40

Atomic Reach

JUNE 3, 2019

So, your task is finding out as much about the trends of e-commerce as well as your audience. Take a look at these stats below. 65 percent of shoppers look up price comparisons on their mobile device while in a physical store. We are here to help with that. So, what is currently happening in the world of e-commerce? Source ).

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

Sprout Social

JUNE 30, 2019

As you can see, Facebook might have larger vanity numbers but Instagram’s stats are very impressive—particularly in terms of engagement. Part of the shift likely has to do with the younger consumers’ desire to be onto the next trend pretty quickly. Instagram statistics. 1 billion monthly active users. Functionality.

Facebook 99

Facebook Marketing & Strategy Social Networks Best Practices 99

Content Marketing Institute

JUNE 19, 2018

3 Keyword Research Trends to Reshape Your Content Optimization. Add stats, figures, examples, and step-by-step instructions. Frequently, they include terms like “comparison,” “pricing,” “integration,” and “requirements.”. However, enterprise organizations probably require a more robust solution.

SEO 102

SEO Top of Funnel Lead Ranking Buyer Personas 102

Sprout Social

AUGUST 15, 2016

For example, here are some important stats to know about visual content and Instagram: Instagram images with mostly blue overtones generate nearly 25% more likes. Mobile users enable push notifications on their favorite apps to stay up-to-date on trending deals, receive traffic updates or to see weight loss progress.

Features 94

Features Branding Brand Identity Tagging 94