Convince & Convert

JANUARY 14, 2014

Google Trends is a great tool that provides a list of related keywords and phrases based on Google’s own search topic data. The comparison feature is especially helpful because it allows you to compare different keywords side-by-side. Google Trends.

Keywords 161

Keywords Search Engine Marketing Adwords Marketing & Strategy 161

Hubspot

MAY 14, 2019

Content marketing is a creating, publishing, and distributing content to your target audience. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Conversational Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

KoMarketing Associates

SEPTEMBER 25, 2013

Leverage Webmaster Tool Reports – I specifically referenced the inbound link report but pay attention to changes and improvements in the type of keywords Webmaster Tools indicates your site ranks well for and the average search positioning associated with them. The Impact of Google Encrypted Search for the B2B Marketer.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

MARCH 7, 2017

Conversion rate from organic search engine traffic. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. Events created from organic search engine traffic. Social shares acquired per platform/program. keyword strategy applied).

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

MARCH 30, 2012

Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building. Mobile device usage reports (example: Google Analytics dashboards ), including overall numbers, comparison between desktop usage, and breakdown of top devices. “Do you like typing URLs in your smartphone?”

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Marketing Insider Group

JULY 21, 2010

The search queries were clustered into 4 groups: Brand, Issue, Solution and Comparison. The research then tracked these search queries across “Awareness,” “Consideration” and “Decision” buying stages. Test the combinations across all 4 types of keyword searches (brand, issue, solution and comparison).

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

MAY 3, 2012

. “who,” “”why” and “where” searches will indicate middle-stage searches when your customer’s are looking to identify the vendors that can solve their problems. “how much” and comparison terms like “vs.” What exactly is Search? Photo Source.

Planning 100

Planning Search Marketing Marketing Plans Budget Programs 100

KoMarketing Associates

AUGUST 26, 2014

Conversion rate from organic search engine traffic. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. Events created from organic search engine traffic. Social shares acquired per platform/program. keyword strategy applied).

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Webbiquity

APRIL 4, 2016

While this grouping might not be helpful for your content strategy, tracking all of the derivatives people use to search your brand will be helpful when creating paid ads. Competitors : With a sophisticated content strategy, users will still find your site when searching for your competitors or related solutions.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. This proliferation of literature acknowledges the changes social media brings to marketing. Think of marketing as the hub.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Fount Media

MAY 16, 2021

Of course, paid media can be seen everywhere, but probably the most well-known example is a television commercial. Digital marketing adds a slew of new platforms, including Facebook newsfeed advertising, search engine marketing (SEM), and more. Give something valuable away. Purchase Email Database.

Top of Funnel 52

Top of Funnel Email Marketing Tips Planning 52

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. B2B SEO and social media efforts should at least focus a percentage of efforts toward building the list for that channel.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KEO Marketing

DECEMBER 21, 2017

Before meeting with your sales team, they prefer your digital content in the form of vlogs, blogs, reviews, comparison sites, white papers, case studies, and more. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

Content Standard

NOVEMBER 10, 2017

Half of people aged 50 to 64 in the US are on social media, likely on more traditional and well-established platforms such as Facebook (though there is an increasing number on so-called “younger” platforms; see UK influencer Grandmother Pukka, the “instagran of Instagram”). The simplest is PPC advertising.

Segmentation 54

Segmentation Peer-to-peer Advertising Agencies Paid Search Agency 54

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

QuanticMind

NOVEMBER 13, 2019

While there are a great many channels and opportunities in which marketers can reach consumers in the digital space and collate massive amounts of data as a byproduct, search engine marketing is undoubtedly the most effective source. Amazon Shopping: The comparisons here should be obvious.

Paid Search Agency 40

Paid Search Agency Advertising Channels Optimization SEM 40

QuanticMind

APRIL 10, 2017

Visit QuanticMind at booth #46 to discuss the latest challenges and trends in search engine marketing and use promo code SMXA17QUANTIC for a 10% registration discount. See QuanticMind at booth #46 to discuss these key tactics and get 10% off registration with our promo code below.

SEM 40

SEM PPC Analytics Tactics 40

Directive Agency

APRIL 19, 2017

In B2B Marketing, it can be difficult to attribute value to certain tactics that don’t directly generate leads. So – stop looking at your content marketing as some loosely-knit brand builder and start leveraging it as a lead generating force. Social Media Based Content Syndication. Content Cards for Twitter.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Optinmonster

MARCH 1, 2024

While there are several search engines, when it comes to mobile SEO, Google is the most important one. That’s because it accounts for almost 95% of the mobile search market. Source: StatCounter Global Stats – Search Engine Market Share Interesting, right? Why Is Mobile SEO Important?

SEO 90

SEO Lead Scoring Lead Ranking Mobile Marketing 90

Hubspot

JULY 6, 2011

Of course, the content you share is fully dependent on the product you offer and the profile of your customers, but there are basic commonalities on how to market in each stage of the buying cycle: Awareness : For the majority of ecommerce sites, this is all about being found via search engine marketing, particularly PPC and SEO.

Buying Cycle 28

Buying Cycle Top of Funnel Buy Ideal Customer Profiles 28

Hubspot

SEPTEMBER 16, 2011

If you can provide information to them about your products/services using the web, email, or social media, you can help to educate prospective customers. Therefore, you need to develop a score that represents your ideal customer who is ready to buy before you are able to make any accurate comparisons.

Lead Management 28

Lead Management Lead Scoring Lead Ranking Work Management 28

Sprout Social

JULY 26, 2019

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. Network-specific social media acronyms.

Social Media 112

Social Media Cost Per Thousand Work Management Media 112

Outgrow

AUGUST 25, 2022

What Is Online Marketing? Online marketing involves promoting your brand, and the services that you offer through the internet. It includes a wide range of marketing elements and channels. In comparison to traditional business marketing, online marketing includes a wider range of channels to market your brand.

Paid Content 52

Paid Content Online Marketing Tips Webinar Metrics 52

ClearVoice

NOVEMBER 12, 2021

No matter the type of content you create, your content should always align with buyer journey stages : Educate/Top-of-Funnel (ToFu): This is content that supports education, like: blog and social media posts, checklists, customer nurturing email or SMS campaigns, infographics, tutorial videos, and press releases. Content Marketing.

Top of Funnel 132

Top of Funnel Paid Content Planning Paid Search Agency 132

WebMarketCentral

JUNE 17, 2009

How about slick tools to creating a social media email signature or conducting a video chat session? Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features. Looking for some helpful tools to enhance your online reputation management?

Tools 20

Tools Best Practices RSS Adwords 20

KoMarketing Associates

JULY 10, 2012

Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Need to sell your search engine marketing program to an executive? Screaming Frog.

Analysis 120

Analysis Budget Programs SEO Tools 120

Outgrow

JULY 14, 2022

Affiliate Marketing began in 1989 and has been steadily gaining steam ever since. Today, it is a widespread revenue-sharing trend that has opened up various channels through blogs, forums, social media websites, and big associate programs like Amazon Associate. Step #4: Market Your Products and Start Earning Commissions.

Paid Content 59

Paid Content Paid Search Agency Planning Outgrow 59

KoMarketing Associates

JULY 24, 2013

Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. But where do B2B marketers obtain great content? Here are some comparisons I have drawn thus far.

SEO 120

SEO Peer-to-peer Ethics B2B 120

Sprout Social

MARCH 14, 2023

For example, if your company creates various marketing tools, marketing would be a broad topic relevant to your business. But instead of writing about general marketing topics, you can focus on subtopics related to the tools you provide. This may include email marketing, social media marketing and search engine marketing.

Tips 114

Tips Lead Scoring Lead Ranking Eye-Tracking 114

Single Grain

AUGUST 1, 2019

You need a great product, great distribution and great marketing – not to mention all the human elements like persistence, belief in the idea and hiring the right people. You’ll discover the keywords they’re targeting, their ranking, their most popular content, the links they’re getting and their activity on social. WhatRunsWhere.

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101

Single Grain

AUGUST 1, 2019

You need a great product, great distribution and great marketing – not to mention all the human elements like persistence, belief in the idea and hiring the right people. You’ll discover the keywords they’re targeting, their ranking, their most popular content, the links they’re getting and their activity on social. WhatRunsWhere.

Paid Content 80

Paid Content Analysis Budget Programs Marketing Websites 80

KoMarketing Associates

MAY 19, 2014

Social Tagging – Many bloggers and publishers get intimidated with Open Graph, Twitter Card, and other social media tagging mechanisms. Pay attention to any available guidelines and requirements the publisher already has in place; look at previous posts and articles on the target website for comparison as well.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

seo.co

APRIL 2, 2023

The solution for the would-be digital marketing startup: hire a white label link building provider and resell SEO. Full site indexation analysis, including comparison of what is indexed vs. what is ranking and suggestions on improvement. A PPC audit which will reveal keyword bloat and optimization opportunities on your PPC management.

Work Management 105

Work Management Marketing Management Paid Search Agency Advertising Agencies 105

Convince & Convert

DECEMBER 3, 2013

For example, the search engine optimization (SEO) industry struggles with a lingering reputation for being nothing more than a group of spammers who pollute the web and ruin the search experience for others in favor of profits. Share your story in the comments below.

Cross-Selling 167

Cross-Selling Differentiation Internet Marketing Advertisements 167

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?!

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

KoMarketing Associates

JANUARY 13, 2015

Why this theme is effective : Content marketers need to stay on top of the latest happenings both within and outside of the industry they’re writing for. Creative ties and comparisons to large events combined with timely publishing and promotion can generate a significant traffic surge. 2.) “Best of” Social Media Lists.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120