KoMarketing Associates

APRIL 2, 2012

We believe Google+ Pages for Business will become significant , and require the B2B marketer’s attention. Not necessarily because of its impact on B2B marketing, but because it represents a fundamental shift in the search engine marketing landscape.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Convince & Convert

JANUARY 14, 2014

Google Trends is a great tool that provides a list of related keywords and phrases based on Google’s own search topic data. The comparison feature is especially helpful because it allows you to compare different keywords side-by-side. Google Trends.

Keywords 161

Keywords Search Engine Marketing Adwords Marketing & Strategy 161

KoMarketing Associates

SEPTEMBER 11, 2019

C-Level prospects (29 hours) and Company Owners (38 percent) lag behind, suggesting that marketers may see more success with innovative content types. However, B2B marketers seem to be hitting the mark when it comes to offering gripping content, overall.

Marketing Report 121

Marketing Report Content Marketing Brand Identity Branding 121

KoMarketing Associates

SEPTEMBER 6, 2019

C-Level prospects (29 hours) and Company Owners (38 hours) lag behind, suggesting that marketers should innovate content types and incorporate relatable themes to close the gap, according to the authors of the report. That being said, B2B marketers appear to be making the mark when it comes to providing gripping content, overall.

Marketing Report 121

Marketing Report B2B Marketing B2B Marketing Budget 121

KoMarketing Associates

SEPTEMBER 24, 2019

The Content Marketing Institute recently published its “Agency Survey,” which discovered that most agency marketers (61 percent) now offer a full scope of content marketing services. Twelve percent claimed they are “extremely successful.”.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Ad Agencies Customer Surveys 121

SmartBrief - Marketing

OCTOBER 9, 2023

By comparison, X (the social platform formerly known as Twitter) will have 56.1 The two most common questions marketers are asking are, “Is Threads going to survive?” If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. million monthly active users.

Twitter 52

Twitter Phishing Domain Privacy 52

ClearVoice

JUNE 28, 2021

SEM stands for ‘search engine marketing’, and is typically considered the second step in an optimization strategy. As Katharine McKee , the founder of Morphology Consulting , explains, SEO involves your go-to-market and specifically involves organic ranking, while SEM is paid. Keyword research. What is SEM?

SEM 59

SEM SEO Optimization Paid Search Agency 59

KoMarketing Associates

MARCH 30, 2012

Mobile device usage reports (example: Google Analytics dashboards ), including overall numbers, comparison between desktop usage, and breakdown of top devices. How the competitive landscape per client is adopting mobile applications and site information, and its impact (if able to realize) in search results and link acquisition.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

MARCH 7, 2017

Conversion rate from organic search engine traffic. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. Events created from organic search engine traffic. it’s important to track them regularly.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Customer Experience Matrix

SEPTEMBER 27, 2012

It may seem an unobtainable goal: after all, ease of use has been a top priority of marketing automation vendors for years, and you’d think that by now all those smart people would have made things about as easy as they can be. make it radically easier for marketers to use existing functions.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

KoMarketing Associates

SEPTEMBER 25, 2013

Visitor Performance Metrics – B2B search marketers must look even more closely at the quality metrics associated with the traffic from search engines. This includes bounce rate, page views per visit, and certainly conversion rates, in comparison to other traffic channels and marketing investments.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Both are free, but one is considerably faster and more thorough.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

Fount Media

MAY 16, 2021

Digital marketing adds a slew of new platforms, including Facebook newsfeed advertising, search engine marketing (SEM), and more. Email lists are necessary because, in comparison to social media, email marketing is the most effective way to communicate with consumers. Give something valuable away.

Top of Funnel 52

Top of Funnel Email Marketing Tips Planning 52

Marketing Insider Group

JULY 21, 2010

The search queries were clustered into 4 groups: Brand, Issue, Solution and Comparison. The research then tracked these search queries across “Awareness,” “Consideration” and “Decision” buying stages. Test the combinations across all 4 types of keyword searches (brand, issue, solution and comparison).

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

MAY 3, 2012

. “who,” “”why” and “where” searches will indicate middle-stage searches when your customer’s are looking to identify the vendors that can solve their problems. “how much” and comparison terms like “vs.” What exactly is Search?

Planning 100

Planning Search Marketing Marketing Plans Budget Programs 100

Hubspot

MAY 14, 2019

Experiential marketing are in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience. Field Marketing. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries. Search Engine Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

KEO Marketing

DECEMBER 21, 2017

Before meeting with your sales team, they prefer your digital content in the form of vlogs, blogs, reviews, comparison sites, white papers, case studies, and more. While your prospects and customers do most of their research online, they still like to talk to a human being for the final mile, according to Pricewaterhouse Coopers.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

EMagine B2B Blog

MARCH 2, 2015

Strange historical comparison data. Google Analytics Search Engine Marketing SEO' You have to be careful implementing filters because too many filters or inaccurate filters can actually lead to: Skewed or corrupted data. Complete loss of accurate data. Which filters does your B2B use to help you analyze your data?

Marketing Analytics Tools 40

Marketing Analytics Tools Analytics Google Domain 40

KoMarketing Associates

AUGUST 26, 2014

Conversion rate from organic search engine traffic. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. Events created from organic search engine traffic. it’s important to track them regularly.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Scoop.it

JULY 5, 2022

Just make sure that readers don’t need to search for the answer to their query in the haystack of your verbosity. This product comparison article on Kartra vs Kajabi is a great example of a post that answers the reader’s main question without much delay. Another company that does this very well is Semrush.

Rules 103

Rules Top of Funnel Content Marketing Tips 103

seo.co

APRIL 11, 2021

Froogle used Google’s web crawler index to offer a simple price comparison service that eventually became a branch of Google AdWords. In 2007, the platform was rebranded as Google Product Search to emphasize its integration with Google Search. Product listings would appear alongside regular search results. It can’t hurt.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Adobe Experience Cloud Blog

OCTOBER 23, 2013

Searches for movie show times, measurement or currency translations, and word definitions already returned answers on Google’s site. With the Hummingbird update, Google is supplying some comparison charts directly on their page. Is Google Hummingbird a Win For Marketers? Search Engine Marketing'

Google 48

Google PageRank Search Engine Marketing Keywords 48

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Webbiquity

APRIL 4, 2016

While this grouping might not be helpful for your content strategy, tracking all of the derivatives people use to search your brand will be helpful when creating paid ads. Competitors : With a sophisticated content strategy, users will still find your site when searching for your competitors or related solutions.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

FEBRUARY 4, 2013

Think of marketing as the hub. The spokes are made up of public relations, advertising, Web, email, social media, corporate communication, search engine optimization, search engine marketing, content, and direct mail. Social media marketing is an asset ; advertising is an expense.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Hinge Marketing

DECEMBER 3, 2014

They don’t represent absolute search volume numbers. SEE ALSO: SEO Mistake to Avoid: Not Submitting a Website XML Sitemap to Search Engines. Notice “content marketing” didn’t really become a relevant search term until about 2013.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

QuanticMind

MAY 24, 2019

If we break this down into months and do a comparison of the profit realized in the first two months versus the last two, we would report that profit throughout the campaign grew 136% period over period: Now, let’s assume this campaign had a different result. We’re plotting the profits of a campaign over time and analyzing its evolution.

PPC 40

PPC Segmentation ROI SEM 40

QuanticMind

NOVEMBER 13, 2019

While there are a great many channels and opportunities in which marketers can reach consumers in the digital space and collate massive amounts of data as a byproduct, search engine marketing is undoubtedly the most effective source. Amazon Shopping: The comparisons here should be obvious.

Paid Search Agency 40

Paid Search Agency Advertising Channels Optimization SEM 40

KoMarketing Associates

JANUARY 25, 2013

One of the most important sections of the survey is the comparison of B2B marketing channels leading to a higher quantity of leads versus a higher quality of leads. This information gets more interesting as the survey delves into the specific effectiveness of lead generation initiatives, and how lead opportunities are realized.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

QuanticMind

APRIL 10, 2017

Visit QuanticMind at booth #46 to discuss the latest challenges and trends in search engine marketing and use promo code SMXA17QUANTIC for a 10% registration discount. See QuanticMind at booth #46 to discuss these key tactics and get 10% off registration with our promo code below.

SEM 40

SEM PPC Analytics Tactics 40

Hubspot

DECEMBER 22, 2020

Ultimately, marketers should craft a surround sound search engine marketing strategy. Say, for example, a shopper searches for your brand or product name, clicks on your PPC ad, stays for a minute, and then exits the page. Solution: Best, reviews, integrations, comparison, top.

PPC 101

PPC Work Management SEO Top of Funnel 101

Content Standard

NOVEMBER 10, 2017

As Pamela Lockard writes for research firm DMN3: “Search dramatically outperforms social media and viewing online videos in getting boomers to take actions, including making a purchase. Using search engines to reach boomers takes a number of forms. The simplest is PPC advertising. ” Image attribution: Matthew Smith.

Segmentation 54

Segmentation Peer-to-peer Advertising Agencies Paid Search Agency 54

Marketing Insider Group

NOVEMBER 4, 2010

Later in evaluation stage, we provide things like head-to-head comparisons that when downloaded, we get some insight as to how deep they are in the buy process with some customized questions. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Later in evaluation stage, we provide things like head-to-head comparisons that when downloaded, we get some insight as to how deep they are in the buy process with some customized questions. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

EMagine B2B Blog

JULY 15, 2015

Without the comparison to add this context, DA fluctuations can be misleading. However, since this happened for many websites and Domain Authority is best used as a comparison tool, don’t worry about your recent drop in DA unless your competitors or other companies in your niche did not experience similar declines.

Domain 40

Domain Comparison API Correlation 40

KoMarketing Associates

SEPTEMBER 18, 2012

More than 50 percent would be very involved or more, in comparison to 32 percent very involved today. The breadth of marketing challenges social media might address may be surprising to those just starting out. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Directive Agency

AUGUST 8, 2017

Search engine marketing is more than just organic traffic. The third benefit is comparison shopping. Customers can see how you stack up against your competitions in a way they can’t with Google search results. Why It’s Nearly Impossible to Rank Organically. Organic traffic relies heavily on keyword formulas.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53