KoMarketing Associates

JULY 27, 2016

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. In comparison, there are an estimated 219 million search engine users in the United States in 2016, which was only 4 million more than 2015. As of December 2015, 33.8% year-over-year.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. Our latest newsletter focused on Google+ Pages for Business.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Marketing Insider Group

MAY 3, 2012

. “who,” “”why” and “where” searches will indicate middle-stage searches when your customer’s are looking to identify the vendors that can solve their problems. “how much” and comparison terms like “vs.” What exactly is Search?

Planning 100

Planning Search Marketing Marketing Plans Budget Programs 100

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. B2B SEO and social media efforts should at least focus a percentage of efforts toward building the list for that channel.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

MARCH 30, 2012

Fundamental SEO elements become that much more critical to scrutinize, including HTML titles, meta descriptions, keywords, page headings, and ALT properties of images. Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building. Track and Evaluate Over Time.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Marketing Insider Group

JULY 21, 2010

The search queries were clustered into 4 groups: Brand, Issue, Solution and Comparison. The research then tracked these search queries across “Awareness,” “Consideration” and “Decision” buying stages. Test the combinations across all 4 types of keyword searches (brand, issue, solution and comparison).

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Webbiquity

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. This proliferation of literature acknowledges the changes social media brings to marketing. Think of marketing as the hub.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Optinmonster

MARCH 1, 2024

Have you got a mobile SEO strategy for your business? Plus, Google’s tweaking all of its algorithms – even for desktop search – to reflect this change. Plus, Google’s tweaking all of its algorithms – even for desktop search – to reflect this change. Why Is Mobile SEO Important?

SEO 88

SEO Lead Scoring Lead Ranking Mobile Marketing 88

KEO Marketing

DECEMBER 21, 2017

Before meeting with your sales team, they prefer your digital content in the form of vlogs, blogs, reviews, comparison sites, white papers, case studies, and more. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

QuanticMind

NOVEMBER 13, 2019

While there are a great many channels and opportunities in which marketers can reach consumers in the digital space and collate massive amounts of data as a byproduct, search engine marketing is undoubtedly the most effective source. Amazon Shopping: The comparisons here should be obvious.

Paid Search Agency 40

Paid Search Agency Advertising Channels Optimization SEM 40

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Content Standard

NOVEMBER 10, 2017

Half of people aged 50 to 64 in the US are on social media, likely on more traditional and well-established platforms such as Facebook (though there is an increasing number on so-called “younger” platforms; see UK influencer Grandmother Pukka, the “instagran of Instagram”). The simplest is PPC advertising.

Segmentation 54

Segmentation Peer-to-peer Advertising Agencies Paid Search Agency 54

Directive Agency

APRIL 19, 2017

B2B content marketing requires walking a fine line between SEO and lead generation. In B2B Marketing, it can be difficult to attribute value to certain tactics that don’t directly generate leads. Social Media Based Content Syndication. But Google isn’t the one putting money in your pockets.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

KoMarketing Associates

JULY 10, 2012

Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Majestic SEO.

Analysis 120

Analysis Budget Programs SEO Tools 120

KoMarketing Associates

JULY 24, 2013

Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. But where do B2B marketers obtain great content? Here are some comparisons I have drawn thus far.

SEO 120

SEO Peer-to-peer Ethics B2B 120

Hubspot

JULY 6, 2011

Of course, the content you share is fully dependent on the product you offer and the profile of your customers, but there are basic commonalities on how to market in each stage of the buying cycle: Awareness : For the majority of ecommerce sites, this is all about being found via search engine marketing, particularly PPC and SEO.

Buying Cycle 28

Buying Cycle Top of Funnel Buy Ideal Customer Profiles 28

WebMarketCentral

JUNE 17, 2009

How about slick tools to creating a social media email signature or conducting a video chat session? Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features. Looking for some helpful tools to enhance your online reputation management?

Tools 20

Tools Best Practices RSS Adwords 20

seo.co

APRIL 2, 2023

Depending on which industry report you believe, the size of the SEO market is roughly $80 billion. It’s never been easier to start your own digital marketing agency , but that doesn’t mean you should. That’s where white label SEO and white label digital marketing come in.

Work Management 105

Work Management Marketing Management Paid Search Agency Advertising Agencies 105

Sprout Social

JULY 26, 2019

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. Network-specific social media acronyms.

Social Media 112

Social Media Cost Per Thousand Work Management Media 112

Outgrow

AUGUST 25, 2022

What Is Online Marketing? Online marketing involves promoting your brand, and the services that you offer through the internet. It includes a wide range of marketing elements and channels. In comparison to traditional business marketing, online marketing includes a wider range of channels to market your brand.

Paid Content 52

Paid Content Online Marketing Tips Webinar Metrics 52

ClearVoice

NOVEMBER 12, 2021

No matter the type of content you create, your content should always align with buyer journey stages : Educate/Top-of-Funnel (ToFu): This is content that supports education, like: blog and social media posts, checklists, customer nurturing email or SMS campaigns, infographics, tutorial videos, and press releases. Content Marketing.

Top of Funnel 132

Top of Funnel Paid Content Planning Paid Search Agency 132

Single Grain

AUGUST 1, 2019

You need a great product, great distribution and great marketing – not to mention all the human elements like persistence, belief in the idea and hiring the right people. You’ll discover the keywords they’re targeting, their ranking, their most popular content, the links they’re getting and their activity on social. PPC Advertising.

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101

Sprout Social

MARCH 14, 2023

For example, if your company creates various marketing tools, marketing would be a broad topic relevant to your business. But instead of writing about general marketing topics, you can focus on subtopics related to the tools you provide. This may include email marketing, social media marketing and search engine marketing.

Tips 114

Tips Lead Scoring Lead Ranking Eye-Tracking 114

Outgrow

JULY 14, 2022

Affiliate Marketing began in 1989 and has been steadily gaining steam ever since. Today, it is a widespread revenue-sharing trend that has opened up various channels through blogs, forums, social media websites, and big associate programs like Amazon Associate. Step #4: Market Your Products and Start Earning Commissions.

Paid Content 59

Paid Content Paid Search Agency Planning Outgrow 59

Single Grain

AUGUST 1, 2019

You need a great product, great distribution and great marketing – not to mention all the human elements like persistence, belief in the idea and hiring the right people. You’ll discover the keywords they’re targeting, their ranking, their most popular content, the links they’re getting and their activity on social. PPC Advertising.

Paid Content 80

Paid Content Analysis Budget Programs Marketing Websites 80

KoMarketing Associates

MAY 19, 2014

Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors. Offer Free SEO Assistance. You are an SEO professional correct?

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

seo.co

JANUARY 21, 2021

And, if you’re looking to scale your digital marketing business processes immediately and quickly, so you can focus ON your business, rather than working IN your business in the early days, it may make sense to outsource some of the functions of client service execution and management. White Label Paid Search Engine Marketing Services.

Work Management 75

Work Management Marketing Management Paid Search Agency Advertising Agencies 75

Convince & Convert

DECEMBER 3, 2013

For example, the search engine optimization (SEO) industry struggles with a lingering reputation for being nothing more than a group of spammers who pollute the web and ruin the search experience for others in favor of profits. Avoid the “Superstar Effect” Rat Race. Share your story in the comments below.

Cross-Selling 167

Cross-Selling Differentiation Internet Marketing Advertisements 167

KoMarketing Associates

JANUARY 13, 2015

Why this theme is effective : Content marketers need to stay on top of the latest happenings both within and outside of the industry they’re writing for. Creative ties and comparisons to large events combined with timely publishing and promotion can generate a significant traffic surge. 2.) “Best of” Social Media Lists.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?!

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Martech Advisor

MARCH 11, 2020

For instance, besides product videos and commercials, B2C brands capitalize on product comparisons, product ratings and reviews, etc. 7 Types of Content Marketing Channels. To make content marketing work for your organization, you need to have a strategy that will take your content to your audience. Email Marketing.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Martech Advisor

JANUARY 28, 2020

In this section, we will look at the top five content formats widely preferred by B2B content marketers. Blog posts are a cornerstone of B2B content creation due to their SEO benefits. They can be used to draw comparisons, provide an overview, show trends, explain processes and workflows, etc. A Complete Guide for Marketers.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

JUNE 5, 2012

This site, for example, has only one web crawler error found by Google: Furthermore, Google’s Fetch as Google tool, allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. 2) Screaming Frog SEO Spider. The Screaming Frog SEO Spider is a search marketer's best friend.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Webbiquity

FEBRUARY 26, 2019

The reports breaks down digital marketing practices and plans for small to midsized businesses in six ranges. The majority of businesses of all sizes find social media to be the most difficult channel to manage, and generally view pay per click (PPC) adverting as the least challenging. SEO and SEM Budgets.

Allocation 234

Allocation Marketing Budget Planning SEM 234

Single Grain

AUGUST 19, 2021

International SEO helps you overcome both these challenges. Global SEO strategies aim to provide an excellent user experience to all people visiting your site. In this article, I will discuss the importance of international SEO and the specific steps you need to take to optimize your site for a global audience. Germany with 29.6

SEO 98

SEO Optimization Lead Scoring Lead Ranking 98