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Monitoring The Data That Drives Retail Success

Webbiquity

Having a comparison by day is important as it allows you to track your performance against previous dates and times. Factors that can affect sales conversion include the customer service you offer, the availability and the range of products you have on offer, and the way that the store is set up and merchandised. Sales By Department.

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Targeting B2B personas in the right channels to optimize campaigns

Martech

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. The media budget was also important to sustain over the long haul because of the long sales cycle for B2B prospects, in comparison to shorter cycles in B2C. “We

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How promotional products fit in with the modern consumer

Biznology

The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix. Five key metrics.

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What “Job” Do You Want Content to Do?

Avitage

” Parallels Between Product Design and Content Strategy Consider this comparison between product design and content strategy. “When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. Both product design and content share similar problems.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

Choose base prices that please shoppers and CFOs Price comparisons have influenced 51% of shoppers to change where they shop. By combining AI with your trusted customer data, you can inform and transform your promotional calendar from Prime Day straight through Cyber Monday.

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U.S. Retailers Face Extra $223 Billion in Costs of Goods This Holiday Shopping Season, Salesforce Predicts

Salesforce Marketing Cloud

Q2 2021 is an important quarter because it’s the first in which a year-over-year comparison post-dates the start of the pandemic. In fact, according to our Shopping Index data, the Average Selling Price (ASP) for merchandise in discretionary categories, such as apparel, footwear, and furniture, spiked by 11% over Q2 2020.

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8 Ecommerce Trends That Are Heating Up in 2020

TrustRadius Marketing

The age of giant retailers and general merchandisers is fading too (think department stores like Macy’s, T.J. recycling and repairing merchandise, making sure labor is sourced ethically, and working to reduce carbon emissions and overall environmental impacts. Maxx, Target, Walmart, Sears, etc.). This could include things like: