B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. I t doesn’t take long to create and maintain a Facebook company page.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 1, 2015

A few days ago I got an email from a company announcing their name change. I didn’t recognize the company, and I didn’t recognize the sender. I scanned the email subject line, introduction, body content and signature line, and I still had no idea what the company did. Wow, this company missed a big opportunity.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

SEPTEMBER 18, 2015

If you understand your competitors’ strengths and weaknesses, you can position your company’s value-add to create a competitive advantage. This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 19, 2014

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). We’ve worked with many businesses to provide marketing strategies and execution that result in growth.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

APRIL 4, 2014

When I first started working on SEO in 1998, there were a dozen or more search engines – it was a fragmented industry. If you are part of the late majority or laggards (those who drag their feet at technology adoption), don’t buy SEO services that are no longer working.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

NOVEMBER 18, 2015

And, yes, this does work for B2B marketing! Photos and images of work activity, products being developed or used, fun events and stories about people or about your company – it’s all good on Instagram. It’s about pinning many things that relate to your product, your industry, your company, and your customers.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MARCH 28, 2014

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. We may be part of the problem, not working on a solution. I chose them for a reason!

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

JANUARY 8, 2013

What’s more, it’s not clear that paying the salary and benefits of a senior-level marketing executive is a requirement at all companies. A savvy marketing professional can work with a business on a part-time basis to set strategy and manage implementation of key programs as a consultant or CMO for Hire. Disposable?

Work Management 100

Work Management Planning CMO Marketing Management 100

B2B Marketing Traction

FEBRUARY 27, 2015

More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. I do believe it’s an important part, and I know from experience from my own marketing and from working with my clients that you need a strategy and a written plan for content marketing.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

APRIL 17, 2015

A professional services company found me online last week and inquired about my outsource marketing services. In just a few steps, you can create a presence for your company brand on LinkedIn and begin to create awareness and engage with prospects. Create a LinkedIn company page. Post content and updates about what you do.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

MAY 2, 2014

I am a CMO who has worked with CIOs my entire career. I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). CIOs have been IT heroes, recognized for control and company productivity.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

APRIL 14, 2014

LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Products & Services tab is just what it sounds like – a place to describe in detail what a company offers. Showcase pages allow a LinkedIn member to follow something a company is showcasing.

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

OCTOBER 2, 2015

They work! ). If one marketing activity doesn’t yield results, reduce or eliminate it and do more of what is working! Studies show that people work very well with visual management tools such as the one page marketing plan. Asking what worked and what didn’t work this year? Some Rights Reserved.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

DECEMBER 16, 2014

Why isn’t your marketing working? They also buy because they feel good about the company that manufactures or supplies a product or service. Does your brand make your customers feel good and what to associate with your company? By telling the world how your company gives back through charitable donations or volunteerism.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

JULY 16, 2014

I also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. So when a B2B company comes to me saying, “We need SEO! That’s a toolbox that doesn’t contain the most effective tools and isn’t competitive.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

JUNE 4, 2015

Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. Be careful not to focus on a competitor’s wrongdoing, but instead make a statement about your company’s values and policies that rise above others’ wrongs. A video of your company party.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

MARCH 13, 2015

An understanding of your company and industry. They understand what works and how it works, whether the tactic is trade shows, ads, SEO, website development or social media. Since 1997 we’ve worked with hundreds of companies to reduce marketing waste and increase results. Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals Cost per Acquisition 100

B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create a Facebook company page. Maybe you’ll be the next CEO at your company.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

MARCH 29, 2012

How does it work? One day Joe sees the print ad of a software company in a trade journal. The ad grabs Joe and he thinks, “I’ll check that company’s website.” He thinks, “There might be some value in this company’s software application for my business.” He reads it with interest.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

MAY 5, 2015

Just make sure you test your email by sending it to yourself and some people you work with and make sure the responsive template is working. In our eighteen years in business we’ve helped hundreds of companies improve marketing and their results. What Marketing Content Works Best for B2B eNewletters?

Email Marketing 100

Email Marketing Template Paid Search Agency Mobile Marketing 100

B2B Marketing Traction

FEBRUARY 17, 2015

You just choose a template, install it, and tweak your existing content to make sure all is working, right? And, we’ve found that there are a some hidden issues when working with WordPress that you need to be aware of. Note: WordPress has plugins that allow the client or non-programmers to do much of this work.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

APRIL 5, 2013

In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

OCTOBER 24, 2014

They work long hours. Employees are motivated and take more pride in their work. They want others to know the company where they put in so many hours. Who knows – they may share the creative work from the campaign with others they know and help spread the word! Most business owners love their business.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Some of my colleagues recently asked me to describe why a company or organization might want to hire a part-time Chief Marketing Officer. The company or organization is, as I often describe it, is “selling in spite of themselves.” A marketing executive or other staff is leaving the company.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

AUGUST 28, 2015

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. ” “Are we adding value and being transparent about our products and company?” This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

NOVEMBER 11, 2014

Facebook can pose some challenges for display of photos on company pages. On LinkedIn Company pages you have 600 characters to describe your update, but keep it as brief and compelling as possible. We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

OCTOBER 28, 2014

Mature with larger companies acquiring smaller businesses? Knowing this you can work to compete on the same keywords or variations of the words and phrases that can give you a competitive advantage. Here are some of the ways a competitive analysis can help your B2B marketing. Identify what kind of marketplace your business competes in.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 1, 2012

Did you know that Facebook will allow anyone to create a Facebook Company Page? There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can adjust your settings to suit. So, why not set up your Facebook Company Page now?

Facebook 100

Facebook Branding Brand Identity Privacy 100

B2B Marketing Traction

JUNE 27, 2014

There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media. Being on the receiving end of a snarky comment about my work made me more sensitive to how I treat my B2B marketing colleagues.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

APRIL 22, 2013

Have you ever tried to get projects done when working with a micromanager? Micromanagement may have its pluses when you’re running a business and on multiple deadlines, but it can make the marketing work environment stressful and unproductive. ” Help your micromanager focus on what’s important.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

JUNE 1, 2011

These engineers spent their time throughout their company facilities, fixing what was broken or doing preventative maintenance to avoid break-downs. They’d typically print work orders or job lists from our software and use them as check lists and reporting devices as they did the work.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). What to Do When Someone Steals Your Work. They Will Steal Your Idea.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

FEBRUARY 5, 2016

Because SEO was not planned in advance, there were major technical issues that seriously hampered SEO efforts, requiring additional time to perform costly re-work on the site for the business. Year ago, a client firm – an IT services company – insisted on including Macromedia Flash in their web site update.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

DECEMBER 26, 2011

As a result, the company name in the logo may not be legible. Below I use the example of my own logo designed eleven years ago ( I don’t embarrass or pick on any one company or designer ). If your logo has a landscape or horizontal format, when you try to apply it to your Facebook company page, it doesn’t display very well.

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

JANUARY 3, 2014

” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Create your Google+ Company Page. Continue what works and add new tactics in a measured way. Your presence on social media and how others share your content makes a huge difference.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

APRIL 29, 2013

Make sure you connect to your Company Profile on LinkedIn, and other Company Profiles for past jobs. This allows searchers to view what companies you’ve worked with in the past and quickly see what they do.

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100