Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. As an added bonus, it offers a convenient platform for repurposing your content and leveraging your trade show investment long after the event wraps up.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

Lead Liaison

JUNE 23, 2017

Here at Lead Liaison, we’ve got several “tools of the trade” that help us be the best that we can be. The final recording can be uploaded to Screencast-O-Matic.com , YouTube, Vimeo, Google Drive, Dropbox, or just saved as a video file on your computer. The post Tools of the Trade: Screencast-O-Matic appeared first on Lead Liaison.

Screencast 49

Screencast Lead Liaison Tools Paid Search Agency 49

Hubspot

JUNE 22, 2018

The Question of YouTube. While TV, for many, is still a destination -- for the first time, there are multiple options for viewing it through means other than cable, and after it originally aired, usually through online platforms (read: Hulu, YouTube Live, and clips on the YouTube pages of networks or TV shows).

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout. After the in-person event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Webbiquity

FEBRUARY 17, 2022

No company can successfully launch or maintain their competitive position without high quality marketing. If you’re producing any kind of video content, you’ll need a YouTube channel. Most people still have to drive to work, so they have to drive past billboards where your company could be advertising. Contributed post.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Lead Liaison

MARCH 2, 2023

6 Benefits of Using QR Codes QR codes were first invented in the 1990s by a company called Denso Wave to track their vehicle manufacturing process. Just like NFC and RFID, tracking items was what QR codes were primarily used for. But, all of that has changed as QR codes were simply just ahead of their time.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04 Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Hubspot

AUGUST 14, 2018

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. But let’s say blockchain explodes in popularity soon.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

Marketing Insider Group

APRIL 28, 2020

And more importantly, will they remember how your company acted during this time? It’s not the time for conferences or trade shows either. Companies aggressively laying off staff, forcing them to work in unsafe conditions, or profiteering from the COVID-19 crisis have been rightly criticized for their actions.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Sprout Social

SEPTEMBER 21, 2022

ThredUp is an online thrift store where shoppers can find used fashion items pre-vetted by the company — some items are also labeled as ‘new with tags’ Find great deals on designer clothing, bags, jewelry, shoes and accessories. YouTube shopping. Currently, only eligible creators can set up shop on YouTube.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

Golden Spiral

MARCH 5, 2019

You might think that with all of the data that exists in support of video for B2B marketing efforts, all B2B companies would be actively implementing some sort of video marketing strategy. SaaS companies — especially start ups — may not have the thousands of dollars required to do video “right” readily available.

Paid Search Agency 88

Paid Search Agency Video Marketing Companies Top of Funnel 88

QuanticMind

JULY 31, 2023

To add to the drama, Elon Musk and Twitter are already accusing Meta of stealing trade secrets to build this new platform. Consider Google’s Gen Z Music lineup [:02] Marketers can now tap into data from audio, long-form, and YouTube Shorts to identify songs that are trending with the Gen Z audience. Want to connect with Gen Z?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Trade Press Services

SEPTEMBER 18, 2023

Companies can add core business information such as contact information, hours and services, but the platform can also be leveraged to share news, valuable resources, photos or videos, such as a short explainer video. This is an excellent tool for promoting products to new audiences and is especially relevant for B2C and local companies.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Webbiquity

MARCH 2, 2021

Too often, companies don’t capitalize on the synergies between these two practices. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. Companies do event marketing because it works. Here’s how. Setting the Stage.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Martech

AUGUST 3, 2021

“We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. The channel has almost 20 million subscribers.

Video Marketing 120

Video Marketing Cross-Selling Youtube Lead Ranking 120

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. When done well, social media initiatives can help B2B companies increase their online visibility, drive traffic to their website, improve SEO, generate new leads, nurture relationships, and establish thought leadership.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. Any company can pay them to post a certain number of times, say scripted words, and endorse their product. Instagram and YouTube still reign supreme. Influencer Marketing Hub ). Big Commerce ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

SmartBug Media

MAY 20, 2020

Trade shows and other events. Other people’s audiences: An easy win is having your external speaker send an email and post on social media about doing a webinar with your company. Trade shows and other events: If you’re headed to a. trade show or workshop , print a few fliers about the webinar and hand them out.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Webbiquity

MAY 4, 2021

The company founders came from the influencer marketing space early on. Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Spiralytics

JUNE 11, 2023

Many argue that it’s the first viral AI-generated song , receiving over 230,000 views on YouTube and 625,000 streams on Spotify before copyright strikes from Universal Music Group—the artists’ label—took it down. It could stipulate that companies must disclose whether or not they use voice AI for any of their processes.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Animalz blog

JUNE 28, 2023

Sacra , a private markets research company, performs this magic daily. The quest: A Bloomberg for private markets In 2020, the rise of Carta’s private stock exchange and the growth of platforms like Nasdaq PM, EquityZen, Forge, and AngelList, allowed investors to trade in shares of private companies.

Research 68

Research Startups Comparison Storytelling 68

BOP Design

NOVEMBER 14, 2023

Advanced functionality Gone are the days when a website’s only job was to tell visitors what your company does and then ask them to contact you. During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative.

Design 94

Design Trends Marketing Websites B2B 94

Martech

MARCH 31, 2023

Company-provided training Companies have a strong motivation to develop their employees. Understanding your company’s products is crucial no matter how technical or in the weeds a martech practitioner is. In some cases, trade associations maintain such outlets. Start a podcast, blog or YouTube channel.

Work Management 113

Work Management Marketing Management Training Vendors 113

Sprout Social

NOVEMBER 19, 2020

As Sprout expands our offering of business and technical integrations, we’re working closely with each company, ensuring our strategic relationships and holistic approach to partnerships truly set us apart. . Here, we’re highlighting recent enhancements that provide Sprout customers of all shapes and sizes the best tools of the trade.

Digital Asset Management 105

Digital Asset Management Work Management Marketing Management Paid Search Agency 105

6sense

DECEMBER 8, 2021

He enrolled in the University of YouTube. They’re a bit more involved than one YouTube video, but micro-certifications from companies like Salesforce and Microsoft demonstrate knowledge much more relevant to job requirements, and they can be completed quickly and affordably. This should really interest marketers.

Trade Show 62

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 62

Navigate the Channel

SEPTEMBER 13, 2021

Or it might be a company owner that is successful but has reached a plateau they need to overcome. Since you’re in the building materials industry, this idea should somehow relate to the challenges of growing a company in this niche. Is it helping your company get more recognition as an industry leader? In-Person Engagements.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

Oktopost

SEPTEMBER 13, 2022

Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Build brand awareness: Social media is a cost-effective way to increase brand awareness for your financial services company. But what platforms are best for financial services?

Social Media 84

Social Media Work Management Marketing Management Service 84

Martech

OCTOBER 13, 2023

London-based VIOOH currently trades programmatic DOOH in 19 markets around the world. Other adtech companies like Beeyond Media are introducing programmatic DOOH products to improve targeting and reduce waste in the U.S. It’s oh my gosh, I’ve seen it so many times on YouTube in my feed. and throughout the Americas.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

Sprout Social

OCTOBER 28, 2021

For brands interested in extending their ecommerce storefront to social media, much can be learned from companies already using these platforms to drive sales. YouTube is also exploring social commerce features, including buttons to transform videos into shoppable content. Harlem Candle Company on Pinterest.

Examples 117

Examples High Quality Lead eCommerce Facebook 117

Webbiquity

MAY 12, 2015

YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. While doubling your search traffic from a YouTube video certainly isn’t guaranteed, the thumbnail appearing in the search results is more likely to capture the users’ attention than a standard search result.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

B2B Marketing Traction

AUGUST 15, 2011

The wall on your Facebook company page offers a lot of opportunity. It shows a dynamic stream of messages so at a glance a visitor can see if your company is one he or she might be interested in. You do have a YouTube channel, don’t you? Photos – upload company photos. Did their child graduate or get a job?

Facebook 100

Facebook Trade Show Press Cost per Acquisition 100

SmartBug Media

APRIL 6, 2023

Going to a trade show? Depending on the demographics or behavior of a persona, you could also use Facebook, LinkedIn, Instagram, TikTok, YouTube, or even Quora. If your organization is B2B, check out the job descriptions for the roles your personas occupy within their companies. Interview your coworkers.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Seismic

AUGUST 29, 2023

What companies need to do, especially in 2023 right now, is help your customers tell a good ROI story,” says Sangram. “If If you cannot teach your customers to speak that language with their CFO and CEO, you’re going to see a huge churn at a lot of different companies.”

Marketing Analytics Tools 52

Marketing Analytics Tools Account Based Marketing Paid Search Agency Advertising Agencies 52

Kevin Indig

NOVEMBER 6, 2023

source ) The reasons for the decline of Google’s user experience: 1/ Ad load The problem with advertising as a business model: if you want your company to keep growing, you need to show more ads or have more users. I owe the company a fulfilling career and a rich life. Key Google executives know users aren’t happy.

Paid Content 59

Paid Content Paid Search Agency Lead Ranking Advertising Agencies 59

Directive Agency

JUNE 13, 2018

What does marketing no longer do for B2B companies? Subscribe on YouTube! One of the first things you’ll notice if you go to a field show, trade show, or if you’re out and about at any type of B2B event, you’ll notice that ABM is all the rage. ” Company: “No, no, no. Let’s dive in!

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Markempa

AUGUST 19, 2021

There are multiple opportunities that come with influencer development, which include: Getting more opportunities with people and companies, you may have not otherwise engaged with. Look at speakers at industry events, authors, bylines of contributed articles in trade journals and blogs. A nod to The Digital Age. To Summarize.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98