Webbiquity

AUGUST 7, 2018

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions? Web Analytics Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Webbiquity

JUNE 5, 2019

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush. Again, both tools include this feature, though under different names. Sponsored post. Keyword research.

SEO 159

SEO Tools Paid Search Agency API 159

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. Alternative tools like Zoho and Salesforce are also worth evaluating.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Webbiquity

DECEMBER 13, 2018

When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Your company logo and header banner are the very first things people will see when they land on your company page. Avoid writing a 2,000 word essay about the history of your company. Build an online presence.

Linkedin 218

Linkedin Paid Search Agency Companies Banners 218

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. These are minor quibbles though, kinks the company will hopefully iron out soon.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Marketing can’t be automated.) 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

AUGUST 6, 2019

Have you ever seen companies trumpeting their ISO9001 or ISO4008 or ISOxyz accreditation? But such accreditations do signal that the company has the corresponding policies and processes in place, and if their teams actually follow those processes then their applications should be pretty secure. Look them up.

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Webbiquity

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts. 1) LikeAlyzer.

Facebook 100

Facebook Tools Work Management Best Practices 100

Webbiquity

AUGUST 2, 2016

Fortunately, there are now tools that allow even the design-challenged to produce professional-looking infographics. Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great. Infographic Creation Tools. 1) Piktochart.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Webbiquity

NOVEMBER 3, 2015

A big reason for this is a lack of organizational tools. And then, one day, a host of tools were released that made it SO MUCH EASIER. But several incredibly useful tools have popped up that work to focus your efforts, making it easier to identify, engage, and ultimately convert your social prospects.

Tools 100

Tools Work Management Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 5, 2016

A wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. Here are several of the best paid and free tools you can use to create and promote your content in the most efficient and productive manner. Add people to your project and drag them to cards.

Budget Programs 100

Budget Programs Tools Planning Content Marketing 100

Webbiquity

MAY 16, 2023

117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. ” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. If all you need is a simple UGA replacement, this tool will be overkill. MixPanel Capterra rating: 4.5 (117

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

JANUARY 7, 2013

As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer. Web presence optimization (WPO) is the art and science of maximizing online visibility.

Optimization 100

Optimization Tools PR Paid Search Agency 100

Webbiquity

NOVEMBER 3, 2020

Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. These companies need to save cash where they can. Take Advantage of Automation Tools and Software. In general, most tech companies have more office space than they need, regardless of size.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? This metric can help you measure the competitiveness of your industry and determine how well your company is performing compared to its competitors.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

APRIL 11, 2023

For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you. AI is just a tool and not another version of you. It Gets Better After Time The more you use the tool, the easier you will find it to use.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

APRIL 26, 2011

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

SEM 100

SEM Consulting Adwords Tools 100

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: Alright, now the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

APRIL 18, 2024

Better data collection and insights : Automation tools collect data at every touchpoint. Like everything else, B2B marketing automation does come with its own set of challenges: Sales and marketing alignment : Aligning sales and marketing teams can be challenging, as both may have different goals and approaches to using automation tools.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

NOVEMBER 8, 2011

. • Capability to set up monitoring profiles for multiple keywords, topics, companies and products. The fact is, both tools can do the job pretty well (hence their popularity). The fact is, both tools can do the job pretty well (hence their popularity). The company could clearly use some improvement in this area.

Work Management 100

Work Management Marketing Management PR Tools 100

Webbiquity

NOVEMBER 18, 2021

Trigger events may happen in a variety of contexts, including at the executive, departmental, and even personal level within a company. Triggers provide an excellent view into how a company is changing, allowing your sales team to see future possibilities. It’s not enough to just study a company by looking at its features.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. A simple tool like Google Alerts would pick up most stray citations. A rapidly proliferating collection of tools are being developed to meet the need. Alterian SM2 Freemium.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. Search for information: The buyer uses tools like Google and their professional network to research possible solutions to their problem. You Use the Right Tools. You can use various tools to see how many potential buyers are converting.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Use of Artificial Intelligence Artificial intelligence (AI) and machine learning (ML) have transformed B2B eCommerce marketing, enabling companies to deliver a more tailored experience to their clients.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

NOVEMBER 16, 2021

Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Some tools are easy to use but very limited in scope. The Company.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

NOVEMBER 28, 2023

By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. Affiliate sales support independent publishing Moreover, using advanced lead scoring tools can help you prioritize prospects. Next, consider feedback from the sales team.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

MAY 17, 2022

So, what does the future of remote work mean for B2B companies? They should invest in creative tools and networking strategies for their customer service teams. Tools like live chat and instant messaging built rapport between staff and buyers and help fill remote work’s communication void. Establishing Trust and Rapport.

Organization 305

Organization B2B B2B Sales Training 305

Webbiquity

APRIL 23, 2024

This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. Determine areas that need work, then test any or all of the elements above to discover which function best for your company.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

JANUARY 16, 2024

By using colorful visuals, lively characters, and creative scenarios, companies can make their messages more engaging and easy to understand. For example, if you’re a software company, you could use animated characters to show how your product makes daily tasks easier for businesses.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Webbiquity

MARCH 9, 2021

Content: Your home page needs to tell visitors succinctly and clearly what you do, who you do it for, and what makes your company special. To enable that flexibility, utilize a combination of different types of tools for designing and optimizing websites , from tools for colors, font, and icons to plugins to keyword research apps.

Design 284

Design Marketing Websites Industry CMS Mobile Marketing 284

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. Do we have the budget?

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Webbiquity

FEBRUARY 21, 2023

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results. The Company Year founded: 2017 Funding rounds: Self-funded to date.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

MARCH 21, 2019

Marketing today has become so advanced that artificial intelligence (AI) is already being used by many companies to improve their campaigns. Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. Before you can become an expert on one marketing tool, a new one is released.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167