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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

More than 92% of Fortune 500 companies are using ChatGPT. If you have not already given them guidelines or training, now is the time. How AI is affecting workers and companies is nuanced and requires high-level thinking. Companies that best adapt to AI impacts will consider and respond to all of these considerations.

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Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

Martech

A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. The company said Firefly was only trained on licensed content from Adobe’s image banks. That’s not a great defense. In the U.S.

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3 Reasons a Pre-Trained LLM is an Easier Path for your Business

Salesforce Marketing Cloud

Your company may be using generative AI to analyze vast datasets, shape business strategies, streamline interactions, and provide personalized responses to customers. ” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Consider hiring or training someone to properly organize and market hybrid events.

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. They rely on research to understand economic and industry trends.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. The post Seven Ways B2B Tech Buying Behavior is Changing [Research] appeared first on B2B Marketing Blog | Webbiquity.

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32 social media training resources and courses every marketer needs

Sprout Social

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. The more team members you onboard, the more important it becomes to keep up with the best training resources out there. Org-wide social media marketing training. Type: Worksheet. Type: Worksheet.