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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

If you have not already given them guidelines or training, now is the time. Best Practice Training This is a great place to start if you have not already hosted company-wide training on ChatGPT best practices. Pretending your teams are not using AI is not an option. These are powerful tools that can help your organization.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Multimedia Matters.

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. They rely on research to understand economic and industry trends.

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[Research Round-Up] AI vs. Humans - Round 1

B2B Marketing Directions

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. The researchers also asked members of the evaluating panel to rate the novelty of the new product ideas. Implications for Marketers The Girotra et al.

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The Critical Role of the Front Line Sales Manager

However, they often face a number of challenges, starting with a lack of training and preparation for their responsibilities to overseeing large, globally-dispersed teams. Internal Showpad research reveals a day in the life of today’s sales managers and how they can lead more effectively with the right tools and support.

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What Content Marketing Training Does Your Team Need?

DivvyHQ

If your content teams and subject matter experts want to create high-quality, on-brand content, they need the right training. Check out our latest article to learn about the different types of content marketing training, programs available, and find the perfect one for your producers.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. Case studies and customer references are also more important to B2B buyers when purchasing professional services (implementation, consulting, training, etc.) Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics.

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B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

According to a market research study, the top challenges that executives face when implementing ABM programs are execution, data quality, and efficiency. Businesses must commit to fundamental changes in process, technology, and training to reap the full benefits of this technology.