Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. We just need to plan on it happening.

Webinar Metrics 107

Webinar Metrics Privacy Protection Trends Privacy 107

Martech

JULY 5, 2023

The bigger concern for all of big tech is that the data privacy and protection war is heating up,” he says. The business model of making the customer the product was once viable and is now threatened. which has yet to enact even more basic national privacy protections. What happened. Get MarTech! In your inbox.

Rules 109

Rules Facebook Privacy Protection Gartner 109

Martech

FEBRUARY 16, 2023

There is already a multitude of clean room vendors available, each with their own unique data-sharing mechanisms that their clients must work with,” said Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab, in a release.

Privacy Protection 99

Privacy Protection Advertising Agencies Privacy Vendors 99

Zoominfo

JANUARY 18, 2023

The type of information shared is what you would find on a resume or business card: company, job title, email addresses, and phone numbers. We ensure that data sharing through CE complies with our industry-leading privacy practices. This is a level of commitment to data transparency rarely seen among other companies in our industry.

Communities 130

Communities Zoominfo Promotion Privacy 130

illumin

FEBRUARY 8, 2024

Large companies like Google are eliminating cookies from their platforms because consumers are putting their foot down. No longer are users willing to freely exchange their personal information for access to products and services; they want more than product or monetary value in return – they want security.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Liveintent

DECEMBER 21, 2021

This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Check out this explainer from our very own SVP of product marketing & GTM strategy, Jessica Muñoz. Privacy was a central theme in 2021. Apple’s iOS 15. Want to learn more about Apple iOS 15 and what it means for you?

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Heinz Marketing

JUNE 27, 2022

Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue. Apple Mail Privacy Protection.

Privacy 82

Privacy Privacy Protection Opt-out Opt-in 82

SmartBug Media

JANUARY 17, 2020

At the same time, consumers are becoming increasingly concerned about personal data, and the ICO (the governing authority for GDPR) is showing GDPR is not to be taken lightly as big name companies like British Airways and Marriott—as well as SaaS companies such as German social media platform Knuddles—have been fined.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

We found that currently 73% of customers expect companies to understand their unique needs and expectations. Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. How can you increase digital engagement? We can show you how.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing? Now, their teams can target specific audiences with custom product or service messages.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Liveintent

SEPTEMBER 28, 2021

Apple’s Mail Privacy Protection (MPP) will, over time, impact impressions and metrics derived by impressions: Impressions will increase CTR will decrease CPM will decrease Post-view conversions will increase. So far we have seen MPP impact roughly 2% of advertising spend on our platform.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. The company is reporting the measure as Adjusted open rate. iOS 15 really messed with open rates. Your developers will love this.

CMS Development 101

CMS Development Privacy Protection Open Rate Microsite 101

Martech

APRIL 9, 2024

The CMA’s concerns have not yet been resolved and in a scathing report released in February, 2024, the Tech Lab said: “(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies. Context is going to be huge,” said DeZao. “As

Privacy 112

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 112

Martech

AUGUST 27, 2021

Good morning, Marketers, and how are your customers trying to “hack” your products and services? Just one more way that the fragmented digital landscape is also melting into itself, with brand buzz on social media merging with user-generated product reviews and e-commerce. Here’s my hack. Why we care.

Privacy 110

Privacy Work Management Marketing Management Privacy Protection 110

Hubspot

MARCH 28, 2018

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google. presidential election.

Facebook 70

Facebook Privacy Protection Product Paid Search Agency 70

Litmus

OCTOBER 6, 2021

VP of Product at Dyspatch. I like to tell the story that I joined Dyspatch because I spent many years working at companies that would have benefited so much from having the product! In the next year, I’m expecting to see an explosion in the number of companies sending their customers interactive AMP emails. Veronica Best.

Best Practices 105

Best Practices Privacy Protection Privacy Email Marketing 105

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Build relationships with the digital-first customer.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Litmus

NOVEMBER 2, 2021

But privacy measures are impacting our ability to do so. Production cycles are longer while volume is increasing. Employee retention is critical as many companies are struggling with the “Great Resignation” right now. The need for personalization and automation is now. Pivot your personalization strategy. So it gets put off.

Planning 113

Planning Privacy Protection Privacy Budget Programs 113

Martech

JANUARY 27, 2023

One of the fundamental premises of GDPR is that if a company controls or processes data belonging to an EU subject, that company is violating GDPR and is liable for penalties. Regardless of where in the world that company is located and where in the world its data collection, controlling or processing took place.

Advertising Agencies 138

Advertising Agencies Privacy Paid Search Agency Privacy Protection 138

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Or you may be at a company that has multiple brands across multiple geographies – each with its own uniquely loyal customer base. In our digital-first, experience-focused age, the vast majority of customers say the experience a company provides is as important as its products or services. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Akshaya Dinesh, CEO, Spellbound.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Martech

OCTOBER 28, 2021

Perhaps Facebook and Zuckerberg would be fazed by a massive dump of secret documents that appears to show employees throughout the company furious at its lackadaisical approach to hate speech and disinformation? More than 40% of companies intend to up their spend in the channel in 2022. Again no, and there are two overwhelming reasons.

Facebook 111

Facebook Planning Marketing Budget Creation Marketing Budget 111

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Celebrate loyal fans who want to geek out over your product together.

Enterprise Management 63

Enterprise Management Brand Identity Branding Work Management 63

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. People are happy to connect with businesses, products and services they respect and value. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Televerde

FEBRUARY 1, 2022

You also have a social responsibility to run a sustainable and responsible company. Social impact is how a business cares for the people it impacts, including employee safety and care, human rights, labor standards, customer care, and privacy protection. Also, consider the products you use within your business.

Business 72

Business Privacy Protection Transparency Customer Satisfaction 72

SmartBug Media

AUGUST 23, 2023

Companies that choose to appropriately embrace this technology are likely to improve and optimize countless processes within their organization. Some aren’t even aware that AI and machine learning are already behind many of the products and services we interact with on a daily basis.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Litmus

SEPTEMBER 20, 2022

First thing’s first: long before your email goes into production you need to define your goals and audience. Email production time. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Churn rate.

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use. What gaps do technology and analysis create?

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Customer Experience Matrix

APRIL 13, 2018

Of course, I reached that conclusion quite some time ago (see this blog from late 2015 ) so I’m pleased to have the company. Things like celebrity endorsements, solemn personal promises from the CEO, and references to company size or history carry little weight in a hyper-skeptical environment.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox.

Ad Building 90

Ad Building Privacy Privacy Protection Email Marketing 90

ClickZ

JUNE 27, 2019

The sequence now, he said, is: “locate personal data, then map the flow of that data, create a framework to manage, [assess] privacy compliance, then be prepared to respond to your users.”. He added that there “seems to be an evolution in how organizations are thinking about privacy, as evidenced about their purchase decisions.”.

Enterprise Management 71

Enterprise Management Privacy Marketing Management Purchase 71

ATAK Interactive

FEBRUARY 26, 2020

It’s the first major comprehensive privacy legislation to be passed in the U.S. The landmark act gives California consumers control over their online personal information and how a company uses it. Smaller companies, however, do not have that kind of money, leaving them vulnerable to the new legislation. for over two decades.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

ATAK Interactive

FEBRUARY 26, 2020

It’s the first major comprehensive privacy legislation to be passed in the U.S. The landmark act gives California consumers control over their online personal information and how a company uses it. Smaller companies, however, do not have that kind of money, leaving them vulnerable to the new legislation. for over two decades.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

Martech

OCTOBER 18, 2021

Keeping pace with privacy laws and practices. “We’re We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S.

Marketing Automation Services 106

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 106

Navigate the Channel

SEPTEMBER 15, 2023

Imagine a scenario where a customer visits an e-commerce website and browses through various products. AI algorithms track this behavior, analyze it in real-time, and can instantly recommend products that align with the customer’s interests. This is where AI shines as a productivity booster.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

ATAK Interactive

FEBRUARY 26, 2020

It’s the first major comprehensive privacy legislation to be passed in the U.S. The landmark act gives California consumers control over their online personal information and how a company uses it. Smaller companies, however, do not have that kind of money, leaving them vulnerable to the new legislation. for over two decades.

Privacy 60

Privacy Privacy Protection Act-On Opt-out 60