Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. What are the specifics? Translation?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Binary Demand

APRIL 19, 2024

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. Optimizing email user experience (UX) can significantly boost CTR.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Liveintent

SEPTEMBER 28, 2021

Apple’s Mail Privacy Protection (MPP) will, over time, impact impressions and metrics derived by impressions: Impressions will increase CTR will decrease CPM will decrease Post-view conversions will increase. So far we have seen MPP impact roughly 2% of advertising spend on our platform.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Litmus

SEPTEMBER 20, 2022

First thing’s first: long before your email goes into production you need to define your goals and audience. For example: Click-through rate (CTR). Email production time. Include company contact information , including a physical mailing address, to avoid spam filters. . Phase #1: Planning and strategy. Registrations.

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Porch Group Media

NOVEMBER 10, 2022

Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. 18% of companies achieve email marketing ROI greater than $70 per $1 invested. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Liveintent

NOVEMBER 2, 2021

” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection).

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. KPI, short for Key Performance Indicator, is a value that measures how well a company is achieving a specific objective. What is a KPI? Delivery rate. Click-through rate.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98