Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Webinar Metrics Privacy Protection Analytics Privacy 105

Webbiquity

MAY 16, 2023

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. However, while these are all great products, none are straight-up GA replacements.

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. We just need to plan on it happening.

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Webinar Metrics Privacy Protection Trends Privacy 108

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. What data should I track other than opens, now that Mail Privacy Protection is in play?

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Webinar Metrics Privacy Protection Privacy Open Rate 82

Trade Press Services Newsletter

AUGUST 4, 2022

If the act is approved, these organizations would be required to establish and maintain data-privacy practices that protect covered data against unauthorized access and acquisition. What the ADPPA Means for Consumers For consumers, the ADDPA provides greater control over their data.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. Email is still one of the most effective forms of marketing by allowing you to promote your products and connect with your audience. What Is Apple’s Mail Privacy Protection Update?

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Open Rate Privacy Privacy Protection Click Rate 105

Litmus

NOVEMBER 16, 2021

Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). For example, with the release of Apple Mail Privacy Protection, email marketers have been understandably concerned about inflated opens. Export Email Analytics data to mesh with other email, product, and website data.

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Analytics Email Marketing Privacy Protection Marketing & Strategy 98

Litmus

OCTOBER 27, 2021

Privacy measures are forcing strategies to change. Industry trends to protect privacy are impacting marketing’s ability to do personalization well. Production cycles are getting longer while volume is increasing. Brands are looking to agile marketing to meet email demand. Burnout is real.

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Privacy Protection Privacy Budget Programs CMO 121

Martech

JULY 5, 2023

The bigger concern for all of big tech is that the data privacy and protection war is heating up,” he says. The business model of making the customer the product was once viable and is now threatened. which has yet to enact even more basic national privacy protections. What happened. Get MarTech! In your inbox.

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Rules Facebook Privacy Protection Gartner 94

Martech

DECEMBER 22, 2021

Really I mean next level personalization: ‘Hey, I know you were here and you were looking at this product and ou may also love these products. It’s currently working with Adobe to develop a tight integration between Adobe Campaign and its own Everest product. How do you do that at scale is the real challenge.”

Email Marketing 133

Email Marketing Ethics Privacy Protection Deliverability 133

Litmus

OCTOBER 27, 2021

Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. He continued the conversation on the (virtual) stage during his session, “Apple’s Mail Privacy Protection: How It Will Affect Email Marketers & How They Should Respond.”. Build and implement MPP solutions before late 2022.

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Privacy Protection Work Management Deliverability Privacy 95

Zoominfo

JANUARY 18, 2023

We ensure that data sharing through CE complies with our industry-leading privacy practices. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected. We work hard to create a product that supports data minimization, emphasizes privacy, and provides real value to our subscribers.

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Communities Zoominfo Promotion Privacy 130

Martech

FEBRUARY 16, 2023

“There is already a multitude of clean room vendors available, each with their own unique data-sharing mechanisms that their clients must work with,” said Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab, in a release.

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Privacy Protection Advertising Agencies Privacy Vendors 81

Liveintent

DECEMBER 21, 2021

This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Check out this explainer from our very own SVP of product marketing & GTM strategy, Jessica Muñoz. Privacy was a central theme in 2021. Apple’s iOS 15. Want to learn more about Apple iOS 15 and what it means for you?

Privacy Protection 127

Privacy Protection CPA Cost per Acquisition Marketing Analytics Tools 127

Litmus

APRIL 18, 2024

If you’ve ever received an email promoting a product you just purchased, you know what we’re talking about. Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection. They’re looking for emails that match their behaviors and habits.

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Email Marketing Marketing Automation Services Work Management Planning 97

Porch Group Media

OCTOBER 25, 2021

Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay. Campaign Monitor).

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Privacy Protection Email Marketing Privacy Paid Search Agency 52

Heinz Marketing

JUNE 27, 2022

Apple Mail Privacy Protection. According to Apple , with the release of iOS 15, Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when you’ve opened their email. It can be cheaper, as well.

Privacy 93

Privacy Privacy Protection Opt-out Opt-in 93

illumin

FEBRUARY 8, 2024

No longer are users willing to freely exchange their personal information for access to products and services; they want more than product or monetary value in return – they want security. Even more than they value privacy, customers demand and have come to expect security.

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Privacy Protection API Privacy Ad Exchange 52

Litmus

FEBRUARY 4, 2022

In order to get better results through email experiences, Kickdynamic harnesses the power of AI-driven recommendations with the help of CRM data ( think zero and first-party data ), behavioral insights, and subscriber-related factors such as popular products, sales or promotions, subscriber location, or even weather conditions at the time of open.

Personalization 89

Personalization Privacy Protection Privacy Interactive Marketing 89

Liveintent

SEPTEMBER 28, 2021

Apple’s Mail Privacy Protection (MPP) will, over time, impact impressions and metrics derived by impressions: Impressions will increase CTR will decrease CPM will decrease Post-view conversions will increase. So far we have seen MPP impact roughly 2% of advertising spend on our platform.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Litmus

NOVEMBER 23, 2021

To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).

Webinar Metrics 85

Webinar Metrics Planning Privacy Protection Best Practices 85

Brightedge

JULY 22, 2022

If ACME Widget Makers manufactures the ideal product for its customers, but fails to secure distribution, it will fail. Conversely, if ACME secures targeted distribution, but produces a sub-par product, it will fail. A consumer looking to purchase a product is more likely to start at Amazon.com than they are to start at Google.

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Privacy Protection Marketing AI SEO Optimization 52

Martech

MAY 24, 2024

Beyond that, production people say all-image emails are faster to put together and send. With the advent of dynamic personalization in emails based on purchases or adjacent products, it’s (almost) criminal that people aren’t using relevant product suggestions in purchase-confirmation emails.

RFP 114

RFP Deliverability Blast Campaigns Budget Programs 114

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Managers with Sales Hub Professional or Enterprise edition can now set and track revenue goals and share access with teams and colleagues.

CMS Development 98

CMS Development Privacy Protection Open Rate Microsite 98

Porch Group Media

FEBRUARY 2, 2022

Consumers have found new ways to engage with brands, shop for products, and live their daily lives. How to measure success and look beyond open rates as a success metric — Apple’s Mail Privacy Protection (MPP) has made open rates unreliable. Since the start of the pandemic, consumer behaviors have radically changed.

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Webinar Metrics Email Marketing Demand Privacy Protection 52

Hubspot

MARCH 28, 2018

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google. Source: Apple. a strand of DNA.".

Facebook 69

Facebook Privacy Protection Product Paid Search Agency 69

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. You may think an award-winning product or an innovative service with raving online reviews is enough. AI then makes one-to-one product and recipe recommendations for customers.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Martech

APRIL 23, 2024

Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location. Now, their teams can target specific audiences with custom product or service messages.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Product team. Here are those findings. A combination of teams.

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Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Martech

AUGUST 27, 2021

Good morning, Marketers, and how are your customers trying to “hack” your products and services? Just one more way that the fragmented digital landscape is also melting into itself, with brand buzz on social media merging with user-generated product reviews and e-commerce. Here’s my hack. Why we care.

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Privacy Work Management Marketing Management Privacy Protection 109

Litmus

NOVEMBER 2, 2021

But privacy measures are impacting our ability to do so. Production cycles are longer while volume is increasing. And now, privacy measures like Apple’s Mail Privacy Protection and the impending loss of third-party cookies are making this increasingly difficult. The need for personalization and automation is now.

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Planning Privacy Protection Privacy Budget Programs 113

Litmus

MAY 26, 2022

Through our Litmus email program, we recognized trends that concerned the email community—from Dark Mode to bulletproof buttons to Apple’s Mail Privacy Protection (MPP) ––before they were mainstream. We applied this insight to produce timely, relevant, and valuable content for our audience, across all channels.

Email Marketing 98

Email Marketing Ideal Customer Profiles Privacy Protection Budget Programs 98

Litmus

OCTOBER 6, 2021

VP of Product at Dyspatch. I like to tell the story that I joined Dyspatch because I spent many years working at companies that would have benefited so much from having the product! Where can you get how-tos, tips, and advice from marketing leaders and email marketing experts? Litmus Live , THE conference for email marketers!

Best Practices 105

Best Practices Privacy Protection Privacy Email Marketing 105

Martech

APRIL 9, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss.

Privacy 102

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 102

DotDigital

NOVEMBER 5, 2021

There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. Apple is protecting its customers by allowing them to take back control of their own data. What’s changed?

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Privacy Protection Privacy Work Management Opt-out 52

Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. If people click on your product categories more than your email, you may want to rethink what’s in your email.” . Open rates were never super accurate to begin with, if we’re being honest. Their response?

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Open Rate Privacy Protection Marketing Management Click Rate 86

Salesforce Marketing Cloud

APRIL 21, 2022

The movement toward consumer privacy protections is accelerating, and that’s a good thing. Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement, and product purchase data from across its brands into a centralized location. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98