Binary Demand

APRIL 19, 2024

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. What is an email marketing benchmark?

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. The landscape of email marketing players comprises companies that started in the 1990s as well as those launched as recently as 2018. Click here to check it out!

Marketing Automation Services 135

Marketing Automation Services Enterprise Management Work Management Marketing Management 135

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Plenty has been written about Apple’s privacy changes in iOS 15 , which affects iPhones iPads, and similar changes for its Mac operating system.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Scoop.it

FEBRUARY 28, 2023

Read on… Brands will be more open to adopting BIMI Brand Indicators for Message Identification (BIMI) is a new standard that allows companies to display their logo in the subscriber’s inboxes. Moreover, it enhances email deliverability and sender reputation. Here’s how Wayfair has employed BIMI in their emails.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

Here’s what they are taking about: Privacy by Design : (a.k.a. “ Getting real about Privacy “). Privacy by Design is the FTC’s umbrella term for “systematically” building privacy protections into the development of new products and services and “everyday business practices”.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. Second-party data Second-party data is data one company purchases from another. As Google goes, so does the rest of the market.

Sales Management 87

Sales Management Opt-out Privacy Opt-in 87

Litmus

JULY 7, 2021

If you want to avoid a hectic scramble to get your emails produced in time, make sure you allot enough time based on your typical production runway. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. The other 52% of teams spend two weeks or more per message.

Planning 107

Planning Deliverability Privacy Protection Email Campaigns 107

Litmus

JULY 20, 2021

On a similar note: When you give everyone—not just your email team—a look into how your email program is performing, you give them the power to use email insights across your company. And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless).

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Staying on top of your list hygiene is important as privacy changes take place.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105