Liveintent

SEPTEMBER 28, 2021

Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing. Despite this assault (disguised as a privacy move) on email marketing, we are confident that email will prevail as a vital mechanism for building relationships with your customers.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing? Now, their teams can target specific audiences with custom product or service messages.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Litmus

SEPTEMBER 20, 2022

First thing’s first: long before your email goes into production you need to define your goals and audience. Email production time. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in.

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Build relationships with the digital-first customer.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Or you may be at a company that has multiple brands across multiple geographies – each with its own uniquely loyal customer base. In our digital-first, experience-focused age, the vast majority of customers say the experience a company provides is as important as its products or services. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Akshaya Dinesh, CEO, Spellbound.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. People are happy to connect with businesses, products and services they respect and value. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Porch Group Media

NOVEMBER 10, 2022

Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. 18% of companies achieve email marketing ROI greater than $70 per $1 invested. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. You can also suggest content or products similar to what you know customers like based on what they’ve purchased or engaged with in the past, too.

Privacy Protection 64

Privacy Protection Personalization Privacy Mobile Advertising 64

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 106

Privacy Opt-out Contingency Planning Opt-in 106

Scoop.it

FEBRUARY 28, 2023

Read on… Brands will be more open to adopting BIMI Brand Indicators for Message Identification (BIMI) is a new standard that allows companies to display their logo in the subscriber’s inboxes. The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Litmus

JULY 20, 2021

On a similar note: When you give everyone—not just your email team—a look into how your email program is performing, you give them the power to use email insights across your company. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100. Click-to-open rate (CTOR).

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. The landscape of email marketing players comprises companies that started in the 1990s as well as those launched as recently as 2018.

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136

Martech

AUGUST 15, 2022

That’s not how you make your budget numbers or generate the kind of results that give you bragging rights about how well email helps your company achieve its goals. Feel free to adjust my audit points, so they work with your company’s unique email situation or add areas that you think I missed. (If The open rate.

Budget Programs 85

Budget Programs Privacy Protection Paid Search Agency Planning 85

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. KPI, short for Key Performance Indicator, is a value that measures how well a company is achieving a specific objective. Delivery rate. What is a KPI?

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

JULY 7, 2021

If you want to avoid a hectic scramble to get your emails produced in time, make sure you allot enough time based on your typical production runway. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. The other 52% of teams spend two weeks or more per message.

Planning 109

Planning Deliverability Privacy Protection Email Campaigns 109

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. As expected, seeing product images lit up the reward center in their brain. That doesn’t mean you have to lower your prices because pricing also signals the quality of the product.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. As expected, seeing product images lit up the reward center in their brain. That doesn’t mean you have to lower your prices because pricing also signals the quality of the product.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Martech

SEPTEMBER 30, 2021

Emails, influential posts on LinkedIn, virtual product demos…all these pieces of content, all these messages, are speaking to a person. Did you think open rates would drop? With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data.

Multi-Touch Attribution 75

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 75