Trade Press Services Newsletter
APRIL 4, 2024
Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Here are six best practices to follow to be the podcast guest that maximizes the opportunity and gets invited back: 1.
Vision Edge Marketing
FEBRUARY 27, 2024
Here, we’ve highlighted: 3 key research areas where this can come into play, 5 ways AI can amplify confirmation bias 4 practical tips to avoid it. The post 4 Practical Tips to Avoid Confirmation Bias with AI appeared first on VisionEdge Marketing. How can you benefit from the upside while minimizing the downside?
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Act-On
DECEMBER 19, 2023
Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). Here’s how to make sure you’re following the best practices for email sender names and addresses. If you do use a person’s name, follow it with a comma and the company name anyway.
Act-On
NOVEMBER 15, 2023
As a result, B2B companies are investing heavily in sales enablement tools. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. Sales enablement best practices can help you close the deal, and become the sales team’s new best friend.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Webbiquity
APRIL 19, 2022
Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. They want to be in good company. and consider these key practices to improve it. Guest post by Brent Zahradnik. Image credit: Thirdman on Pexels.
The Point
JUNE 5, 2018
Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. for lead management to 3.35 for organization. I was shocked, at first. LDW: Stunning, right?
Speaker: Susan Spencer, Principal of Spencer Communications
The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.". The primary takeaway? Forrester found “only 1.2% However, organizations are fighting back - and winning.
Speaker: Joe Apfelbaum, CEO of Ajax Union
You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. What’s involved in their maturity process?
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Processes tested by other companies, alongside extensive research, have revealed several “secrets” that many organizations overlook when developing their virtual team management approaches. Putting these processes into practice can help provide clarity when teams collaborate in real-time.
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Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Real-world examples from 9 companies applying deliverability best practices. Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients.
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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season!
Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce
There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you! Dive into details on how this works in practice.
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