Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. When used effectively, they can increase opt-in rates by 85%. So you’re a B2B marketer.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Lead 362

Outgrow

DECEMBER 1, 2021

Outgrow’s Personality Quiz Templates You Need To Try [+Use Cases]. We’re here with some of the best personality quiz templates out there! Simply answer a few random questions and find out. . Now let’s talk about some of the most common use-cases of personality quiz templates! Let’s find out-. Entertainment.

Template 52

Template Outgrow Personalization Opt-out 52

Golden Spiral

APRIL 30, 2019

Your B2B technology company offers products or solutions no one can find anywhere else. It needs to stand out, be sharp, and also be one-of-a-kind. It needs to stand out, be sharp, and also be one-of-a-kind. 75% judge a company’s credibility based on their website, according to Web Credibility Research from Stanford.

Marketing Budget Creation 93

Marketing Budget Creation Template Design Marketing Websites 93

ConvertKit

JANUARY 10, 2022

To help you get started, we’ve put together a few handy automation templates for you to start streamlining your to-do list today. We’re going to cover seven email automation strategies ( with templates! ) Get the welcome series Automations template here. Get the evergreen newsletter Automations template here.

Template 75

Template Automation Business Landing Pages 75

Optinmonster

AUGUST 28, 2020

Pick from our templates or build your own from scratch if you’re after something unique. With OptinMonster, you get to choose from over 50 pre-built templates to run any type of campaign. Build one from scratch using the Canvas template. Choose your campaign template. Today, we’ll go with the Entice template.

Template 97

Template Display Rules Trigger Marketing 97

SmartBug Media

JANUARY 15, 2020

A website is a vital asset for every business because it opens your company up to the world beyond your geographic location, allowing more people to find, engage with, and buy from you. In today’s crowded digital space, it’s easy to spot a custom site—the level of thought and work involved makes it stand out, especially from competitors.

CMS Development 69

CMS Development Template Marketing Websites Ad Building 69

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. So consider these a template. Adapt them to your company, your audience, and your resources. SaaS marketing is fierce.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Martech

MARCH 6, 2024

For companies in the gray area, the time to adjust is now. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Gone are the days of complex opt-outs. The companies that dig into their ICPs and harness intent data see their outbound efforts pay off twofold.

Outreach 107

Outreach Effectiveness CAN-SPAM Domain 107

Webbiquity

JUNE 15, 2021

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. This involves sending out a series of tips over a few days or weeks with clear action points about how to achieve a specific goal, thereby increasing their chances of quickly seeing results from your lead magnet and becoming your loyal customer.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Contently

APRIL 6, 2023

A buyer persona is a detailed profile of a company’s ideal customer. Dove partnered with Twitter to launch the #SpeakBeauiful campaign after research uncovered that in one year, women posted 5 million negative beauty tweets, with four out of five being about themselves. What Is a Buyer Persona?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Navigate the Channel

NOVEMBER 6, 2023

These days, it’s all about interaction , and it’s absolutely critical to actively create an ongoing relationship with site visitors in order to get the most out of your website investment. Address broken links with a friendly 404-page and actionable options. Links to your website’s event pages don’t expire when the event is over.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

BenchmarkONE

NOVEMBER 15, 2019

Here are six of the best email template sites to get your holiday campaigns rolling: 1. This email marketing site offers a variety of Thanksgiving templates for free. That’s why this Thanksgiving email template page is broken down by industry. Select a template for your industry, and the site redirects to a built-in editor.

Template 53

Template Best Practices Small Business Marketing Mobile Marketing 53

SmartBrief - Marketing

MARCH 10, 2024

The most crucial step for CAN-SPAM compliance is to maintain opt-in records for all email newsletter recipients. However, there are best practices to consider that do not require extensive testing and segmentation. Using best practices are likely to further enhance newsletter performance.

Newsletter 108

Newsletter Practices Analytics Optimization 108

SalesIntel

FEBRUARY 16, 2022

SaaS companies have to face cutthroat competition. From compelling social media ad campaigns to mobile apps, making a digital product stand out is getting tougher by the day. This quick guide glances at the best email marketing strategies for SaaS companies in 2022 and shows how you can benefit from them.

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

SalesIntel

FEBRUARY 16, 2022

SaaS companies have to face cutthroat competition. From compelling social media ad campaigns to mobile apps, making a digital product stand out is getting tougher by the day. This quick guide glances at the best email marketing strategies for SaaS companies in 2022 and shows how you can benefit from them.

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

Convert

SEPTEMBER 15, 2021

With each state’s unique privacy regulations, it’s becoming increasingly difficult for companies to keep track of these changes, ensure compliance and avoid penalties. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Right to appeal denial of requests.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Webbiquity

NOVEMBER 19, 2019

You want to be the expert your company or clients turn to. But, being among the smartest marketers anywhere, you are also careful in spending your company’s resources, or your agency’s resources, or even your own resources. It’s clear from my analytics that this blog has the smartest readers on the planet.

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

CoSchedule

SEPTEMBER 21, 2022

We’ve also got a free communications calendar template for you — use it to hit the ground running. Download Your Communications Calendar Template Kit. It’s for internal team use and lays out all critical dates, projects, and plans so everyone in the organization can see what’s coming up. Let’s answer this for you in this guide.

Template 52

Template Enterprise Management Work Management Marketing Management 52

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Therefore, email templates are the lingua franca of the modern SDR.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Webbiquity

MARCH 8, 2022

So, do some research to figure out what will make them take notice. If you are in charge of marketing for a SaaS company, you may already have this data in your company dashboard and your technical team can find it. Right from the start, it figures out the audience. An example of a quiz is this one from care/of.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

ConvertKit

AUGUST 4, 2021

Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own. But welcome emails aren’t valuable just to large companies; here’s why they matter for creators, too. 3 welcome email templates you can swipe.

Examples 145

Examples Newsletter Template Landing Pages 145

Zoominfo

JUNE 10, 2022

Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines. It predates privacy legislation in most other countries and often serves as a template for new laws on data privacy and security around the world. Who Does GDPR Impact?

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

Optinmonster

APRIL 11, 2023

Create Detailed Opt-in Forms Most opt-in forms have 2 fields: one for the email address and one for the name. That’s not bad, but if you don’t have good data on who your website visitors are, we recommend asking for more details in your opt-in form. Let’s take a look at the new templates. What details?

Conversion 62

Conversion Template Paid Search Agency Opt-out 62

Zoominfo

MARCH 3, 2021

Consider the following: A company has a 50-person sales team. Below are examples of how CRM automation can benefit your entire company: Save time: Streamline tasks so you can focus on the projects that really matter without sacrificing valuable hours in the process. Each sales rep on that team spends one hour a week prioritizing leads.

CRM 179

CRM Automation Marketing Automation Services Lead Qualification 179

Vision6

JANUARY 16, 2022

Do this by using your business name in the “from” field and including your contact information like company name, website address, business address, or PO box in the email footer. In Vision6 every email send will automatically contain your company name and address by default. Include an opt-out. Want to find out more?

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

Webbiquity

MAY 4, 2020

Check out these five email marketing tools and their features. Many people like to compare Mailchimp vs. Constant Contact , but what makes Omnisend stand out from the others? Beyond sending out emails and collecting data, Omnisend offers several other features that can help with your email campaigns.

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

FunnelEnvy

OCTOBER 2, 2023

Many are wary of filling out forms and sharing their information on websites. Is there a compelling benefit to filling out the form? Do error messages do more than just point out errors? If there are any next steps after filling out the form, are they clear? Users’ email accounts soon became swamped with spam.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Webbiquity

MARCH 21, 2019

Marketing today has become so advanced that artificial intelligence (AI) is already being used by many companies to improve their campaigns. B2B companies have found that successful digital marketing campaigns allow them to reach their audience and grow their revenue. Image credit: Scott Brinker, Chief Marketing Techologist.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Optinmonster

DECEMBER 21, 2023

But the company actually uses them to create hype about the product they are about to launch. On launch day, send an email campaign about the product being live with a link for people to check out. Pro-tip: You can use 2-step opt-ins in your forms to improve the conversion rate. And the truck is not even launched yet!

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Litmus

NOVEMBER 13, 2023

And as each hour passes, the likelihood of a subscriber opening your email decreases (or worse, opting out altogether.) The holiday season is a critical time for many companies, and it might be your last chance to hit or exceed your goals. Create and store reusable templates, code modules, and more.

Mobile Marketing 103

Mobile Marketing Trigger Marketing Email Campaigns Eye-Tracking 103

Optinmonster

FEBRUARY 18, 2022

Are you looking to find the best ways to boost your email opt-in rates? Sometimes, increasing email opt-in rates takes time, but it doesn’t have to be complicated. That’s why, in this article, we’ll give you our expert actionable tips to boost your opt-in rates! Use Popups to Hack Your Email Opt-in Rates.

Opt-in 82

Opt-in Opt-out Tips Click Rate 82

Vidyard

JULY 29, 2022

Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 Video Creation Trends by Company Size 1.5.1 Average Number of All Videos Per Company by Industry 1.3 Produced Videos 1.2

Practices 96

Practices Examples Best Practices Outreach 96

ConvertKit

MAY 28, 2021

So how are your digital products supposed to stand out from the competition? The first step, then, is building out a list of email subscribers. Pop-ups or opt-in forms on your website. You see pop-ups and opt-in forms everywhere for a reason: they work. But again, it’s often not enough to make a simple ask with an opt-in.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

ConvertKit

NOVEMBER 20, 2020

Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time. Email service providers don’t block or delete entire accounts as social media companies do. Because email is direct to one person, you can make your emails stand out with personalization. Remember letters?

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Optinmonster

APRIL 4, 2024

If you want email marketing software that’s better than Mailchimp and has fairer pricing, there are plenty of options out there. In fact, Constant Contact has pre-made templates set up for these workflows. Constant Contact offers an excellent balance of features, ease of use, and cost-effectiveness.

Enterprise Management 60

Enterprise Management Email Marketing Marketing Automation Services Work Management 60

Binary Demand

JUNE 12, 2023

With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. Create Email Templates and Content Design email templates that are visually appealing and align with your brand. You can use drag-and-drop editors or HTML coding to create your templates.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. Create Email Templates and Content Design email templates that are visually appealing and align with your brand. You can use drag-and-drop editors or HTML coding to create your templates.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98