DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies. Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR!

PR 73

PR Differentiation Content Marketing Content 73

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4

PR 132

PR Work Management Paid Search Agency Planning 132

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. So, what’s creating this tension?

PR 62

PR Research B2B CMO 62

Marketing Insider Group

OCTOBER 15, 2020

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. As your B2B company grows, it’s essential to develop a social media policy that aligns with your B2B’s marketing strategy to protect your brand integrity and avoid any legal issues.

Social Media 363

Social Media Media Guidelines PR 363

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. The line is really situational.

PR 98

PR Media Case Studies Vendors 98

Content Standard

JULY 3, 2018

” Yet it’s easier to find examples of brands expressing political and social opinions than opinions about their industry and what they do. I spoke with two brands that are opinionated about their industry to find out how they have the courage to put their head above the parapet. Energy company E.ON

Opinions 56

Opinions Paid Search Agency Branding Brand Identity 56

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out. Perception is Power. Never Forget What You Are.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way. Guest post by Eva Chan.

Social Media 306

Social Media Work Management Marketing Management Media 306

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 110

Merchandising Marketing Analytics Tools Conversion Lead Ranking 110

Biznology

NOVEMBER 13, 2015

Whether you are promoting an event or something else newsworthy happening for your company, there are guidelines that you should follow. All too often companies get so wrapped up in the content and edits when writing a release that mistakes sneak into the final copy. The post Are you making these common PR mistakes?

PR 80

PR Press Guidelines Eye-Tracking 80

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. A misquote can sink a company’s stock price. The food chain had been doing very well, had an interesting story, and there was no negative news associated with the company.

Media 147

Media PR Press Advertising Agencies 147

Marketing Craftmanship

JANUARY 5, 2012

Learning to Live With Employee Opinion. For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen. As a last resort, if a posting is believed to be bogus, particularly harmful or libelous, a company can appeal directly to Glassdoor.com’s corporate General Counsel.

PR 100

PR Social Media Tools Media 100

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. Let me share a few specific details, so you can get your company or your clients more business online. Spot article opportunities to post an opinion or thought-leadership comment on behalf of your client.

PR 149

PR Google Press Public Relations 149

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Those ideas can really move the needle. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Webbiquity

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Capability to set up monitoring profiles for multiple keywords, topics, companies and products.

Work Management 100

Work Management Marketing Management PR Tools 100

Walker Sands

JANUARY 28, 2021

While there isn’t a universal template for rolling out a successful DEI program to your company, you can begin your journey by understanding the value of DEI. This past year has challenged companies to make sure they are meticulous about what words they use and that language will not exclude certain demographics.

PR 40

PR Public Relations Work Management Consulting 40

Champion Communications

OCTOBER 25, 2023

Market intelligence: Collecting insight into the media landscapes, policy shifts, and public opinion trends allows you to understand each market. PR outreach: Build relationships with local journalists and influencers to gain press coverage and endorsements. This information will inform your strategy.

Tips 62

Tips Lead Ranking Lead Scoring PR 62

Marketing Craftmanship

FEBRUARY 21, 2023

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. Branded Interviews serve as inherent 3rd party endorsements from credible opinion leaders. Hands down.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Branding Brand Identity 130

Sana Commerce

MARCH 13, 2024

The company was placed in the Aspiring quadrant in the Gartner Peer Insights Voice of the Customer for Digital Commerce report and has an overall customer rating of 4.4 (49 Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. All rights reserved.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. They don’t want to have the press release distribution company that they use, send out something wacky and, you know, zany even though that matches my personality. Future of blogging.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Moz

JULY 26, 2020

Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., It’s true that content marketing is a long game, at least in order to see significant growth for your company. and pitch them to online publishers. Short-term benefits.

PR 71

PR Content Marketing Case Studies Content 71

Digital Marketing World Forum

AUGUST 7, 2019

Every company should prepare for the inevitable communications crisis – executive scandal, negative review, failed event, poorly thought out campaign, natural disaster or viral incident. You want a PR crisis communication plan and team in place, BEFORE you need them. Getting hit by a PR crisis is devastating.

PR 40

PR Marketing Management Press Paid Search Agency 40

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.”

Marketing AI 111

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 111

Webbiquity

JULY 21, 2020

If you already have a Facebook or Google Business page, Jimdo will pull your company information and images to create a beautiful, professional website for you in less than five minutes. Outreach for influencer marketing, link building, or digital PR has to be done right, or it’s not worth doing at all.

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

ClearVoice

MARCH 19, 2021

Public relations (PR) is the practice of creating a positive public image for a company or person through conventional and digital media. Unlike marketing, it is called unpaid media, although companies and professionals sometimes hire professionals to help them secure media exposure. 4 ways PR benefits an organization or person.

Public Relations 98

Public Relations PR Press Advertising Agencies 98

Biznology

JUNE 9, 2017

No business is perfect and you’re bound to have unhappy customers or employees, but the voice of the few should not represent the opinion of the many. Some easy ways to track your brand’s online reputation include: Set up Google Alerts for your company. Tip: Be proactive if you know a wave of negative PR is on the way.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Optimize company news for SEO benefit? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR?

PR 100

PR Tools Tips Blogger 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Interactive PR Insights and Tactics.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

JANUARY 5, 2021

Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. There are a few key differences between the top companies post and the list here. Opinions mine. You do you. Also, this makes it easier to find specific names.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Champion Communications

FEBRUARY 12, 2021

In my opinion, h aving a week for apprentices, employers, and training providers to celebrate the value of apprenticeships is vital to the success of the various schemes out there. Also, the fact that they were hiring for an apprentice showed me that they were willing to nurture and support a young person starting out in PR. .

PR 139

PR Fulfillment Public Relations Opinions 139

Contently

APRIL 10, 2019

” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. Some products have been historically misunderstood by the public, and marketers are tasked with creating educational content to realign public opinion with the truth.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Convince & Convert

DECEMBER 3, 2014

The companies follow the routine. But when a company takes a stance and sparks engagement, its brand stands out like an orange tree in an evergreen forest. It’s easy to ignore companies that don’t engage with you, but it’s hard to ignore a conversation. A conversation is a two-way dialogue to share ideas and opinions.

Social Media 167

Social Media Branding Brand Identity Media 167

SmartBrief - Marketing

AUGUST 14, 2023

That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. Due to the complexity of these calculations, most companies feel it is easier and less risky to outsource much of their marketing efforts. Let’s cut to the chase.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Navigate the Channel

NOVEMBER 2, 2022

Even academics who study public relations and everyday public relations practitioners offer little consensus on how public relations exists within an organization or business and its marketing efforts, but they can agree that PR matters. A PR strategy now may include a wealth of earned, owned and shared media, but it is its own creature.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Outgrow

MARCH 17, 2022

Taking all our learnings from PR expert Michelle Garrett’s talk on the recent edition of # SparkToroHours , we bring to you this guide on public relations and content marketing’s friendship. . Content marketing is like setting the base and PR outreach is like building an escalation. Content + PR = The Perfect Duo.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Martech

NOVEMBER 29, 2021

A link-building service is a company or platform that will help you to accelerate the number of backlinks to your website. 1) Reputable link-building company. If you can answer their request and feature your opinion within their article, they’ll give you a source link back to your website. What is a link-building service?

Link Building 106

Link Building Work Management Marketing Management Service 106