Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

Kaon

OCTOBER 13, 2020

And one of the shifts we’re likely to see is that companies pitching products to one another may no longer be as able or willing to do so in person. The good news is that there are countless steps companies can take to address these issues. The Promise of Customer Experience.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Marketing Insider Group

JUNE 23, 2021

That is why having a successful video production strategy is so important in your brand storytelling. B usinesses are adding video production to their marketing strategy at an ever-increasing rate. Your company can be a part of this marketing strategy and professionally tell your brand story. Have a Production Plan.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. Product innovation, Operational metrics such as financial and productivity measures. When you examine efficiency, productivity measures associated with outputs come to the forefront. R&D produces new products.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Only B2B

JULY 21, 2022

One Size Fits All – Interactive Content. Interactive media is similar to pizza. Similar to this, interactive content performs effectively regardless of where it is used or the type of content it is used with. This is so that your clients may benefit from the engaging nature of interactive content. Here’s why.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

Only B2B

JULY 21, 2022

One Size Fits All – Interactive Content. Interactive media is similar to pizza. Similar to this, interactive content performs effectively regardless of where it is used or the type of content it is used with. This is so that your clients may benefit from the engaging nature of interactive content. Here’s why.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

The Mx Group

SEPTEMBER 20, 2018

In a business world obsessed with all things digital and moving at what feels like the speed of light, marketing an industrial, rugged or obscure B2B product or service can be tough! Buyers may need your products, but they don’t necessarily get excited about them. Engaging with interactive content is more like having a conversation.

Product 76

Product Tools Top of Funnel Digital Marketing Funnels 76

ANNUITAS

OCTOBER 5, 2023

But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference. Thus, tackling enablement is both adds value and clearly enhances productivity. A point not to be missed is what Salesforce calls “Grounded Prompts.”

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

Design 269

Design Paid Search Agency Companies B2B 269

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Contently

JANUARY 23, 2020

Let’s say you’re the head of user experience at your company. If you’re looking to cut through all the noise and differentiate your brand from the flood of competing content, one of the most effective ways is interactive content, which is uniquely positioned to drive meaningful long-term results. Tableau Public.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Rev

AUGUST 23, 2023

Successful companies grow fast by moving users swiftly through their pipeline. One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Kaon

FEBRUARY 16, 2018

Kaon Interactive Takes Sales & Marketing Applications to the Next Level With WebVR. Experience WebVR here (3D Product Tour) in Microsoft Edge with a Windows Mixed Reality headset. Until now WebVR has been limited in its availability,” said Joshua Smith, CTO and Founder of Kaon Interactive.

Lead Ranking 113

Lead Ranking Press Product B2B Sales 113

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content. Community is a vague word though.

Communities 87

Communities Paid Search Agency Product Peer-to-peer 87

Kaon

JULY 20, 2015

EventsInAmerica.com (EIA) spoke with Gavin Finn, President & CEO of Kaon Interactive, at the EXHIBITORLIVE show in Las Vegas. What does Kaon Interactive do and who are some of your customers? These are interactive, 3-dimensional product and solution tours. Think about the companies who buy your product.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Marketing Insider Group

MARCH 10, 2021

These features have a significant impact on how consumers interact with Google’s search engine results. Product Listing Ads (PLAs) or Paid Shopping results link directly to products with rich product content. Rich product content includes high-resolution images, pricing, descriptions, and other attributes.

SERP 273

SERP Paid Search Agency Features Companies 273

Kaon

MARCH 13, 2018

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. So, how do you provide customers intimate access to, and a better understanding of, products and solutions that better prepare them to make informed purchase decisions?

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Each plays a critical role in the product launch marketing strategy. If they do not align or support each other, they will often not help achieve success with the new product.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy B2B Marketing Product 117

Salesforce Marketing Cloud

DECEMBER 6, 2023

Salesforce Admins have the power to deliver success for their companies. You’ll also use these skills to effectively interact with your end users to demo new features, troubleshoot reported issues, and handle requests. The more you know about Salesforce and how it can help your business, the more valuable you are to your company.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. Constructing a powerful and effective value proposition must include what is exclusive to your offer and answer the question “Why should I choose your company over any other company?”

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 109

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Lead Liaison

DECEMBER 8, 2022

Cultivating Quality Interactions on the Event Show Floor. The direct path to ROI is one beset with quality interactions. What impression would you like to make as a company? Let’s talk engagement: Event activations are becoming the new norm for enhancing interaction at in person and hybrid events. You’re halfway there.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. What is social media interaction? 3 key social media interaction statistics to focus your strategy.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

Navigate the Channel

JULY 19, 2023

The concept of “Social Currency” has gained traction as a crucial element in building product company marketing strategies. This article explores the future of Social Currency and its potential impact on building product marketing. How can building product companies use Social Currency?

Product 65

Product Ad Building FAQ Communities 65

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . The Cornerstone of Your Company is Not Building Products, It’s Solving Problems. Launch the product.

Product 139

Product Work Management Marketing Management Cost per Acquisition 139

Golden Spiral

DECEMBER 18, 2020

sell the product. For SaaS companies in particular, this is critically important. Without the establishment of trust and reputation, selling a product—especially in a competitive marketplace—is difficult. You must understand the difference between marketing your company and marketing your product(s).

Paid Search Agency 62

Paid Search Agency Planning Product Companies 62

Hubspot

JANUARY 17, 2024

Despite the growing trend of self-service, most consumers still prefer in-person interactions. 65% of consumers prefer to interact with a salesperson in person, compared to 26% who prefer self-service. 42% turn to salespeople when they require more detailed and nuanced information about a product or service.

Pricing 58

Pricing Price Purchase Interactive Marketing 58

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. While productivity can expand our possibilities, too often it comes at the expense of our well-being, meaningful relationships, and social support. It’s also inching upward among boomers and Generation X.

Product 81

Product Brand Identity Branding Allocation 81

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Digital products fuel digital experiences. Developing data-driven products and applications. Image: Gartner and Amplitude.

Analytics 114

Analytics Allocation Product Work Management 114

Martech

AUGUST 9, 2021

Toluna is the parent company of Harris Interactive Europe and KuRunData, and they’ve worked with such companies as Kraft and Dreyfus to conduct campaign testing and customer perception analysis, among other projects. They can also help guide the development of new products. Why we care.

Product 109

Product Buying Cycle Digital Transformation Analysis 109

Convince & Convert

MARCH 31, 2015

that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. Plus, the company has a remarkable blog of their own , and the team at Buffer is widely recognized as leading the charge toward business transparency world-wide. I love them. What do you use or like?

Tools 167

Tools Product Paid Search Agency Companies 167

SmartBug Media

AUGUST 16, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 52

Hubspot Product Work Management Multi-Channel 52