Search Engine Journal

SEPTEMBER 30, 2022

At Google's annual Search On conference the company announced seven new features and updates coming to local search. The post Google Announces 7 Local Search Updates appeared first on Search Engine Journal.

Google 123

Google Conference Features Companies 123

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Search Engine Journal

SEPTEMBER 29, 2022

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. The post Google Announces 5 Changes Coming To Mobile Search appeared first on Search Engine Journal.

Google 143

Google Conference Companies SEO 143

ClickZ

FEBRUARY 25, 2024

In a move to bolster its Search business, Google has recently announced an expanded partnership with Reddit. Reddit’s platform, known for its breadth of authentic, human conversations and experiences, will now be more accessible to Google users, making it easier for them to benefit from the useful information available on Reddit.

Google 52

Google API Display User-Generated Content 52

Search Engine Journal

DECEMBER 20, 2022

Google is rolling out brand new search technology in India, one of the search company's biggest markets, including bilingual search results and in-video search. The post Google Debuts New Search Technology, Including In-Video Search appeared first on Search Engine Journal.

Google 92

Google Video Marketing Search Marketing Paid Search Agency 92

Search Engine Journal

MARCH 31, 2023

Google restructures the Assistant division, prioritizing Bard AI chat technology, potentially impacting the virtual assistant landscape. The post Google Restructures Company To Prioritize Bard AI Chatbot appeared first on Search Engine Journal.

Google 111

Google Companies Tools 111

Content Marketing Institute

OCTOBER 25, 2023

To climb to the top of Google search results, take a topic-based approach to content planning. HubSpot’s head of search authority explains a three-step approach to get you there.

Lead Scoring 99

Lead Scoring Lead Ranking Google Leads 99

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

Top Rank Marketing

NOVEMBER 17, 2023

ANA B2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead Programs When it comes to the demand generation channels and tactics that B2B marketers plan to expand the most in the coming year, a leading 51 percent pointed to account-based marketed (ABM) initiatives, 30 percent noted lead nurturing efforts, and 27 percent high-quality late-funnel (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Webbiquity

OCTOBER 27, 2020

Voice searches have shot up in popularity over the past few years. What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Clearly, voice searches are going to become even more popular. Voice Search Optimization Strategies.

Optimization 253

Optimization Marketing & Strategy FAQ Long Tail Marketing 253

Kevin Indig

OCTOBER 30, 2023

JetOctopus has a state-of-the-art Google Search Console SEO Insight Extractor with more than hundreds of data sets and visualization charts.  You’re surely aware of brand searches. You search for “amazon”; Google shows you results from amazon.com.   SERP dynamics.  Watch the

Brand Identity 106

Brand Identity Branding CTR API 106

Marketing Insider Group

MARCH 10, 2021

Did you know that 51% of searches end without a click-through? When you consider that Google’s search volume is estimated at 5.8 billion searches per day , that’s a lot of unanswered questions. What Are Google SERP Features? Google will also consider bids and other factors to determine placement.

SERP 273

SERP Paid Search Agency Features Companies 273

Search Engine Journal

APRIL 5, 2023

Google CEO Sundar Pichai discusses the company's approach to AI innovation, and the impact of Bard on search and web publishing. The post Google CEO Sundar Pichai Talks Bard & The Future Of Search appeared first on Search Engine Journal.

Google 103

Google Companies Tools 103

Martech

FEBRUARY 8, 2022

Google has revamped Search Ads 360, its enterprise campaign management platform, the company announced Tuesday. The update includes support for some newer Google Ads features (like Performance Max and Discovery campaigns), greater support for other search engines, a refreshed UI as well as workflow improvements.

Paid Search Agency 98

Paid Search Agency Features Google Ads 98

Content Marketing Institute

AUGUST 5, 2020

Learn what Google really thinks of your content. Discover the keywords you don't target but which still help your content show up in search results. Continue reading → The post How to Use Google Search Console to Drive More Search Traffic appeared first on Content Marketing Institute.

Traffic 145

Traffic Google Keywords Search Marketing 145

ClearVoice

SEPTEMBER 3, 2021

What are Google sitelinks? Google sitelinks are links that appear underneath a search result to your content. When a potential customer searches for your website, you want your content to take up as much space on the results page as possible. The same goes for Google ads. What are Google sitelinks?

Google 87

Google Click Rate Display Paid Search Agency 87

Biznology

MAY 22, 2018

Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence. This results in not just a vacuum—which Google abhors—but in a black hole. Cygnus X-1.

Google 206

Google Work Management Lock-In Wikipedia 206

KoMarketing Associates

MAY 25, 2022

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Does Google Ads Work for B2B? .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Biznology

MAY 1, 2017

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. Google will be showing paid search ads on your website search page.

Google 146

Google Paid Search Agency Budget Programs Cost 146

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. Google Analytics. Google Ads smart bidding. Remarketing.

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Marketing Insider Group

FEBRUARY 22, 2021

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. You can accomplish this task by adding your business to Google. Your Google Business Listing Matters.

Google 284

Google Business Ideal Customer Profiles Work Management 284

Search Engine Journal

OCTOBER 2, 2021

Google Search is no longer supporting the Internet Explorer 11 web browser, as the company says: "We did the math. The post Google Search Ends Support For Internet Explorer 11 appeared first on Search Engine Journal.

Google 119

Google Companies SEO 119

Martech

MARCH 1, 2024

Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers assert that Google has abused its dominant position in the advertising eco-system causing a decrease in the value of the publishers’ inventory. The claims.

Google 104

Google Advertising Agencies Custom Publishing Advertisements 104

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. GA4, short for Google Analytics 4, is Google’s analytics platform. Whether you’ve been using Google’s analytics tools for B2B marketing in the past or just beginning to look into your options, it’s not too late to get on board and benefit from the significant upgrades GA4 offers.

Marketing Analytics Tools 208

Marketing Analytics Tools Analytics Google Marketing Automation Services 208

Search Engine Journal

NOVEMBER 4, 2021

Google My Business is no more—get used to saying "Google Business Profile" as the search company simplifies and renames its important local search tool. The post Claim Your Google Business Profile Directly On Search And Maps appeared first on Search Engine Journal.

Profiling 115

Profiling Google Business Tools 115

Brightedge

FEBRUARY 18, 2022

February 2022 marks the start of Google using Page Experience as a ranking factor for desktop search. The search company says the desktop rollout will be complete by the end of March. Page Experience has been used as a ranking factor for mobile searches since August 2021. Google recommends a target of 2.5

Google 98

Google Comparison Analysis Paid Search Agency 98

Search Engine Journal

MAY 12, 2022

At day two of Google’s annual I/O conference the company previewed new reports coming to Search Console that will provide more data about videos. The post Google I/O Search Console Update: New Report For Indexed Videos appeared first on Search Engine Journal.

Video Marketing 109

Video Marketing Google Conference Companies 109

RebelMouse

MARCH 7, 2023

Google is making it clear that its new AI-powered chat service, Bard, is not a search product. The announcement came during an all-hands meeting at Google where Jack Krawczyk, the product lead for Bard, said that Bard is an “experiment that’s a collaborative AI service,” according to CNBC. From Google.

Google 52

Google Lead Ranking Work Management User-Generated Content 52

Martech

NOVEMBER 17, 2023

Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. ” Why this matters to Google. Why we care. What happened?

Google 114

Google Ad Exchange Statistics Paid Search Agency 114

Biznology

AUGUST 15, 2017

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page. Everybody’s trying to be so succinct.

CMS Development 210

CMS Development Google Blogspot SEO 210

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. And the problem only seems to be getting worse.

Paid Search Agency 119

Paid Search Agency Work Management Marketing Management Advertising Agencies 119

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Fortunately, Google Trends is a free tool to help solve these challenges. To discover other related keywords that audiences use in search, look under “Related Topics and Queries.”

Marketing AI 173

Marketing AI Trends Google SEO 173

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Martech

OCTOBER 4, 2023

X (formerly known as Twitter) has joined forces with the Google Display Network. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed. What has Google said? Powerful marketing. Stay tuned. Get MarTech!

Advertising Agencies 131

Advertising Agencies Paid Search Agency Twitter Google 131

Excelsior Research

SEPTEMBER 29, 2022

What does Google say about personalized search results? Do you find personalized search results useful? Google has offered some tips which will be useful in such cases. What does Google say about personalized search results? Recently Google announced this to let users enjoy their time on the internet.

Google 52

Google Personalization Internet Marketing Privacy 52

Contently

JUNE 14, 2022

Why organic search matters when publishing content. In today’s world, consumers and businesses turn to search engines like Google for quick-and-easy answers to whatever questions or problems they have. Data has also shown that organic search drives significantly more traffic than paid search.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

Search Engine Journal

NOVEMBER 2, 2021

The post How Can We Outrank Negative Content About Our Company On Google? appeared first on Search Engine Journal. When negative content ranks in the SERPs, the first reaction is to try to remove it. How can you outrank the offending webpages?

Google 116

Google SERP Companies Content 116