Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. Be helpful and sales will come. Don’t be silent.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JULY 15, 2011

In case you missed it, early last month a pair of new employees at Burson Marsteller, both of them veteran journalists, contacted a security blogger and offered to help him write and place an op-ed piece that exposed “sweeping violations of user privacy” by Google. In his opinion, everyone in a company should learn to use the tools.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MARCH 13, 2012

If [technology companies are] going to drive large-enough volumes to support the revenue levels they’re used to, they’re going to have to drive the number of customers way up. Technology companies will need to overhaul their business models to accommodate these shifts. today to 82 cents. HTML 5 was a strong third.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JANUARY 16, 2012

The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners. Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

JUNE 29, 2011

In fact, the company name is in almost comically small type at the top of the home page. One smart move was to prominently note that the resource is “ Powered by KnowHow ,&# which is a training service the company offers. Two impressive B2B social media efforts by two companies addressing very different audiences.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JANUARY 16, 2012

The company already had a mix of stand-alone blogs, forums and wikis that had sprung up to address specific problems, but there was no integration between them. Initiative and service communities are built by the organization for users and usually concern topics that the company wants to communicate to employees.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

OCTOBER 9, 2014

Oracle is a platform and so are iOS and Google Maps. Once platform companies become embedded they protect their franchise through a surround strategy. Platform Markets are Different. Platforms are technologies that serve as a foundation for development. Windows is a platform. So is the X86 chip architecture. It has critical mass.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

AUGUST 26, 2011

Financial services firms – and insurance companies in general – are often seen as boring, but what these companies are doing within the confines of a heavily regulated business is anything but that. Everyone in this room has the power to change things at your company. million Facebook likes by boring people.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Did you know that 320 million people have played a Zynga game and that the company now employs 1,300 people? I had a chance to attend the recent Web 2.0 and Twitter. Have you ever even heard of Zynga?

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MARCH 10, 2011

Here are a few ways B2B companies can leverage LinkedIn for prospecting and promotion: Ask and Answer. Also, if you plan to post regularly to groups in your field or industry, consider choosing open groups so that you get the additional Google love. Use Company Profiles for Prospecting. Use Company Profiles for Prospecting.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JANUARY 25, 2012

Each company matches its offer to its goal, whether it’s a free trial, information or downloadable assets like ringtones. and Google URL Builder to track the popularity of links you post on Facebook. Archway Cookies and Fortune Cookies are both focused on trials, the first through coupons and the second via a contest.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

MAY 25, 2010

I have the e-mail from that company on my wall next to a sign that asks ‘Is there any value in blogging?’” And as we know, Google loves blogs. He isn’t an engineer, but with more than 20 years at the company, he understands the lingo and is able to write in the customer’s language.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

OCTOBER 12, 2011

This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. Google CEO Eric Schmidt has said that Google has a lot more data than it ever uses because it would be creepy if they did use it. At companies that do this well, how is the organization different?

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

DECEMBER 9, 2011

The Next Big Thing This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. When he arrived at Texas Health four years ago, most social networks and even Google’s Gmail were locked down. Having played the scold, I also want to recognize the efforts of CIOs who get it.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

NOVEMBER 8, 2011

Recommendation engines like TripAdvisor, TravelPod , Google Places and Yelp are transforming the hospitality industry, and they’re coming to your town. When I’m looking at a vendor, I don’t Google it; I Spiceworks it,” wrote one forum member. People can tell everybody about a bad stay with the push of a button.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

SEPTEMBER 6, 2011

The company isn’t very transparent about how it calculates the score , and with good reason. If Google did that, Congress would be holding hearings. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. This is a major flaw in Klout, but more on that later.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JANUARY 17, 2012

The company has also transformed its internal communications using social networking technologies anchored by IBM Connections. IBM next brought out Fast Company editor Bill Taylor ( @practicallyrad ) to address the need for business transformation. Get employees involved on a volunteer basis and make sure their ideas count.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

JANUARY 16, 2012

The user interface is a Facebook/Google+-like internal social network. Looks just like Google Hangouts. A demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform. The news feed is the core experience with e-mail and calendar available through pop-up windows.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

OCTOBER 10, 2012

I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? Google also does a great job.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

AUGUST 9, 2012

The #fail tag, which denotes poor performance by a person or company, is monitored by millions and is not one you want to see next to your name. Many create filtered tweet streams of the companies, government agencies and celebrities they cover. You should do the same for your own company and brands. Order From Chaos.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

MARCH 24, 2011

It’s clear to me that the best B2B companies are taking their blogging to the next level. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 16, 2010

Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown. Companies that don’t provide significant value will struggle to survive. January 1 marks the beginning of a new decade, and it’s worth reminding ourselves of how much changed in the decade just completed.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

APRIL 28, 2011

You may think your situation doesn’t lend itself to such emotion, but with a little imagination, you can get angry about even seemingly mundane things: the way people behave in meetings, the antics of an industry standards group or the way a company treats its customers. That’s embarrassing. Remove Unnecessary Words.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

OCTOBER 31, 2011

This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. People look at the Google truck and say it’s remarkable that it’s gone 2,000 miles without an accident. What really happened was that Google made detailed maps of the infrastructure it would be traveling.

Enterprise Management 50

Enterprise Management Training Work Management Education 50

Paul Gillin

MARCH 9, 2012

This week I sat in an auditorium at P&G headquarters in Cincinnati and heard CEO Bob McDonald talk about the centrality of one-to-one relationships to the company’s future and declare “We want to be the most digitized company in the world.”. P&G has been called the world greatest marketing company.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50