KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Adapt them to your company, your audience, and your resources. SaaS marketing is fierce. SaaS marketers also tend to be intensely data-driven.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. This will save a company money by avoiding being shown on irrelevant search queries.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. A special product available only to the brand owner, Brand Zone is a space to showcase and introduce the company or brand.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

JANUARY 20, 2015

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. In this webinar, Rand Fishkin discusses why building a brand is essential to generating search traffic with Google. This is what makes searchers want to use Google again.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

MARCH 3, 2016

On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar. The sidebar is now reserved for only the Google Knowledge Graph and Product Listing Ads. Like any war, it’s important to be prepared.

Paid Search Agency 120

Paid Search Agency Cost Per Click Advertisements Advertising 120

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google AdWords Features History. Google Analytics Release Notes.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

JULY 22, 2016

For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. This will force Google Analytics to track these visitors as Direct traffic and obscure the issue that you have gaps in your tracking code deployment.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. This will force Google Analytics to track these visitors as Direct traffic and obscure the issue that you have gaps in your tracking code deployment.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. To make advertising less confusing to users, Google has some requirements for the anchor text of ads: screenshot taken 3/20/2014 via Google Support. Google has been continuously making improvements to sitelinks options.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

NOVEMBER 15, 2013

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Google has put together a list of recommended events for GA4. For example, for PPC marketers the Google Ads report takes a bit to actually find. Brie Anderson.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

FEBRUARY 18, 2014

While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. Even worse, Google had no idea what the videos were about and so the gallery pages had little visibility in Google search results. Image Galleries. The result?

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect. minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

SEPTEMBER 29, 2020

Advertising can’t replace all those opportunities for connection, but it can at least keep B2B companies top of mind. Even Google and Facebook have seen dramatic drops in growth. According to eMarketer, Google “ will suffer a 3.3% Merkle estimates Google’s year over year ad spend growth was down 11% in Q1 2020.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

NOVEMBER 18, 2020

In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. We consider the advertising transparency a double-edged sword for companies (while a win for the consumers). Ad Engagements.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

NOVEMBER 24, 2020

Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3. Google organic search visits to company websites continue to increase in general, according to the report. Data suggests that these types of visits increased 28% year-over-year in Q3.

Organization 256

Organization Trends Gartner Mobile Marketing 256

KoMarketing Associates

DECEMBER 29, 2020

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. companies compared to other countries. Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Obviously ensure that Google can crawl main navigation menus and emphasize key pages and website sections as needed.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

DECEMBER 3, 2019

Thanks to Google’s organic algorithm, these listings represent products and services users are most likely looking for when searching a specific keyword. For example, if a company sells “car speakers”, bidding on the term “high quality speakers” seems to make sense. Find “Related To” Searches.

SERP 157

SERP PPC Features Paid Search Agency 157

KoMarketing Associates

APRIL 9, 2019

Google Trends. You can discover new keywords with Google Trends, but that’s not the most interesting thing about it. Google Trends can help you find which locations to target for your lead generation ads. Google Trends will also show you which terms people use in those states. The Google Search Terms Report.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

FEBRUARY 5, 2019

On the most basic level, it’s the results that are showing up on Google. Google’s search algorithm is constantly evolving. In fact, Google updates its algorithm hundreds of times each year. Google Ads (Paid Results). Google answers question by pulling information from a page. Traditional SERP Features. Local Pack.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

JULY 31, 2018

For example, local SEO is still important for B2B companies, but it’s easy for it to fall through the cracks, especially if businesses don’t have a local store or serve customers around the country (or even worldwide). by many companies is claiming their local review pages. adults are using Facebook on at least a monthly basis.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

APRIL 3, 2018

At the beginning of the year, Google announced the beta release of a new Search Console experience. For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. This is Google’s search performance reporting.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

SEPTEMBER 4, 2018

There are dozens of niche community sites and forums that offer opportunities for B2B companies to contribute expertise and reference applicable content marketing assets. This might be as simple as an inbound link in a company logo or, a bit more work, such as a contributed blog post or testimonial. Contributed Community Activity.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

MARCH 22, 2018

Is your company in a niche or expanding to a new market? It is available on both Google and Bing. Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. Page Feed (specific to Google). Does your website have a large inventory? What are Dynamic Search Ads?

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

NOVEMBER 27, 2018

How Does Google Determine Featured Snippet Content and How Can We Show Up? As such, we have very frequently received questions from clients asking how exactly they can get content in the featured snippets, as well as how Google determines the content to display. But, today, Google is much smarter. Think “quality over quantity.”

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

JULY 27, 2017

Use the expanded sitelinks : For sitelinks, Google offers two additional lines of text that will show under the sitelink, making them look like “mini-ads.” When this featured launched in 2012, Google claimed they would improve an ad’s CTRs by 30%. Any lower and Google will only display the headline. Review Extension.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

KoMarketing Associates

SEPTEMBER 26, 2017

The feature allows for Google to automatically create ads and launch them into an advertiser’s account. Like previously mentioned, Google’s Ad Suggestion feature automatically inserts new ads into ad groups. Once in the beta, Google will roll new ads into the account every 7 days. Ad Extensions. Landing Page.

Adwords 120

Adwords Paid Search Agency Ads Landing Pages 120

KoMarketing Associates

JANUARY 30, 2018

Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. Facebook Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. Needless to say, Google quickly caught on. They jump from link to link, and gather information about those pages for Google’s servers.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

APRIL 27, 2017

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

SEPTEMBER 14, 2017

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Baidu continues to dominate the search engine space in China and as such, companies need to know the best practices of Baidu SEO. Let’s dive in: . Use META Data.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149