Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. What do we mean by company and contact data? Companies no longer want to buy a one-off list of names and phone numbers. Bypass gatekeepers.

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

Hubspot

DECEMBER 22, 2017

1) The Gatekeeper. The gatekeeper is usually an executive assistant or associate to the decision maker. If the gatekeeper is an executive assistant, you should know immediately by their title. Once you’ve identified the gatekeeper, you have a few options. Other options include selling to or working with the gatekeeper.

Allocation 100

Allocation Work Management Marketing Management Marketing Prospects 100

BOP Design

APRIL 30, 2018

If you work in sales, then you know getting past the gatekeeper of an organization can be an insurmountable challenge. You have a product or service worthy of the attention of the business owner, but the gatekeeper won’t put the call through. Take a couple minutes to peruse the company’s B2B website. What do you do?

Marketing Agencies 2 51

Marketing Agencies 2 Rules Cold Calling B2B Sales 51

Martech

MAY 2, 2024

When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. Accounts, especially at larger companies, may have a number of different buying teams looking at different buying opportunities.

Ideal Customer Profiles 111

Ideal Customer Profiles Buy Marketing Automation Services Work Management 111

Salesforce Marketing Cloud

MAY 4, 2022

Internships are the gatekeepers to experience 2. Internships are the gatekeepers to experience. Companies like Liberty Mutual Insurance and SpringML recognized this. For companies with existing training programs, Pathfinder can serve as a pipeline to place candidates into established onboarding programs.

Paid Search Agency 98

Paid Search Agency Peer-to-peer Work Management Companies 98

Zoominfo

JULY 18, 2022

In many companies, the chief financial officer (CFO) is the ultimate authority on buying decisions. CFOs are inundated with requests and demands all day, both from inside and outside the company. Research the Company Your pitch to the CFO must directly address the realities and specifics of their company.

Work Management 130

Work Management Marketing Management Urgency Marketing Social Media 130

Martech

MARCH 25, 2024

designated six internet “gatekeepers” as the first companies required to be in compliance with the Digital Markets Act. The probes suggest that the companies have failed to comply with the law in different ways: Alphabet and Apple may have prevented businesses from telling users about cheaper products than their own.

Act-On 83

Act-On Internet Marketing Paid Search Agency Planning 83

SalesIntel

JANUARY 4, 2022

Gatekeepers are excellent information sources if you know how to ask for it the right way. For example, if you deal with a switchboard operator, you do not identify yourself by name and company name. . When dealing with an executive assistant, you identify yourself by name and company name. Overcome the Call Reluctance.

Work Management 98

Work Management Top of Funnel Mobile Marketing Marketing Management 98

Only B2B

MAY 13, 2022

Every company has its own buying procedures and roles, so you’ll need to figure out who has the authority to approve your proposal. In fact, the title of a decision-maker differs depending on the size of the company. Company statistics. There are three techniques to gain favour with gatekeepers: 1.

Top of Funnel 118

Top of Funnel Marketing Proposals B2B Sales Budget Programs 118

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. The C-suite typically refers to the executive- level managers within a company. They are also the ones who hold most of the decision making and buying power at a company.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

Apollo

OCTOBER 2, 2018

3 Ideal Contact Profiles for a Saas Company. The primary “responsibility” that these leaders must have is that they must play a substantial part in making purchasing decisions for their company. Gatekeepers. Gatekeepers. The post 3 Ideal Contact Profiles for a Saas Company appeared first on Apollo Blog.

Profiling 66

Profiling Contacts Paid Search Agency Companies 66

Zoominfo

SEPTEMBER 29, 2019

To add insult to injury, executive-level assistants are trained to be gatekeepers. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. Leverage trigger events. Identify occurrences (e.g.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. Keep reading if you’re ready to bypass gatekeepers and set more meetings with the C-Level. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Zoominfo

FEBRUARY 17, 2021

Guidelines for cold outreach may vary by company and department, but every organization must follow SEC regulations. Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. Anticipate gatekeepers (the jaded call operators).

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Zoominfo

JULY 29, 2020

B2B companies receive countless sales calls, which are usually filtered through an operator or phone system. So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. Hello there [name], This is [sales rep] at [company name], how’s your day going? Seem a bit broad?

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

Marketing Insider Group

AUGUST 21, 2023

With the help of AI, teams can enhance their efficiency by expanding the scale of QA insights to 100% of customer interactions, enabling companies to have an immediate “heat map” of conversation quality metrics. Companies should keep in mind that leveraging AI-powered sentiment analysis doesn’t take humans out of the equation.

Marketing AI 192

Marketing AI Marketing & Strategy Top of Funnel Resource Management 192

SalesIntel

SEPTEMBER 21, 2023

In this article, we’ll cover how direct dial phone numbers can substantially enhance your team’s connect rate productivity and significantly boost your company’s revenue. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

Metadata

NOVEMBER 1, 2023

Targeting is hard, and it won’t get easier when Google phases out third-party cookies next year, and companies (like Apple) put restrictions on the data you can use to target people. Plus, they overlook the nuances of companies and the complex decision-making trees that live within them. That doesn’t cut it in my book.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Only B2B

AUGUST 21, 2023

Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. This involves creating detailed personas of your most valuable customers based on factors such as industry, company size, pain points, and goals. Appointment setting is not without its challenges.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

DivvyHQ

MARCH 17, 2021

Like it or not, Google is a significant gatekeeper in the success (or failure) of many business who rely on website traffic for sales. So, it's obviously imperative for companies to understand how Google determines ranking positions. It really comes down to two things: content and links.

Content 95

Content Traffic Google Positioning 95

Hubspot

OCTOBER 26, 2022

Learn how to communicate with gatekeepers. The potential customers you connect with will only buy from your company if they believe your solution is the best fit for their business — you could go so far as to say that B2B sales is the art of bridging that gap. Scour the web for any public-facing resources about a company.

Ideal Customer Profiles 64

Ideal Customer Profiles Cold Calling Work Management B2B 64

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Companies are getting tied up for years in the judicial system.

Act-On 90

Act-On Effectiveness Marketing Management Marketing Proposals 90

Martech

MARCH 25, 2022

The restrictions introduced by the legislation will apply to companies above a certain level of market capitalization and will include AliBaba, Alphabet, Amazon, Apple, Microsoft and Meta as well as a number of slightly smaller platforms. Why we care. There are two reasons to take note of these developments.

Bundling 117

Bundling Paid Search Agency Amazon Privacy 117

Webbiquity

DECEMBER 8, 2020

The Company. I’ve been working on event tech for over a decade and after I exited my last company, I saw an opportunity to solve some old problems in a new way. TM: I wouldn’t split a company 50/50. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. Year founded: 2019.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Porch Group Media

OCTOBER 11, 2022

Companies like Google, YouTube, Facebook, or Snap are all ad models. Now there’s a shift where those companies are a bit more opposed than they used to be because Apple’s revenues are secure with their subscription-based model. That’s how they monetize their tech. Movers & Shakers Podcast by V12.

Privacy 98

Privacy First-Mover Advantage Paid Search Agency Lead Ranking 98

Marketing Craftmanship

JUNE 28, 2016

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. But that’s not what’s happened.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

Apollo

OCTOBER 2, 2018

3 Ideal Contact Profiles for a Saas Company. The primary “responsibility” that these leaders must have is that they must play a substantial part in making purchasing decisions for their company. Gatekeepers. Gatekeepers. The post 3 Ideal Contact Profiles for a Saas Company appeared first on Apollo Blog.

Profiling 40

Profiling Contacts Paid Search Agency Companies 40

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. The C-suite typically refers to the executive-level managers within a company. They are also the ones who hold most of the decision-making and buying power at a company.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. It’s helpful to do your homework and identify in advance one item to promote about your company a month.

PR 69

PR Paid Search Agency Companies Public Relations 69

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

Social Media 117

Social Media Work Management Media Trust Marketing 117

Zoominfo

AUGUST 26, 2020

Getting the wrong name, title, or basic company details from inaccurate data makes this anxiety even worse. A failure to invest in the right tools or intelligence wastes countless hours, puts dents in company budgets, and decreases sales team morale. Hello [prospect], this is [your name] from [your company], How are you today?”.

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

SalesIntel

APRIL 20, 2022

As a consequence, you will boost your chances of obtaining important leads and converting them into sales, resulting in more income for your company. Simply said, content marketing is crucial for producing high-quality leads and meeting company objectives. Step 3: Create ICP-Based Content for Your Campaigns. Technographic Data.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

As a consequence, you will boost your chances of obtaining important leads and converting them into sales, resulting in more income for your company. Simply said, content marketing is crucial for producing high-quality leads and meeting company objectives. Step 3: Create ICP-Based Content for Your Campaigns. Technographic Data.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Martech

APRIL 15, 2022

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. However, a separate academic study has found companies already have ways around it. It projects the company to have a $12.8

Privacy Protection 95

Privacy Protection Privacy Cost Ad Frequency 95

Tony Zambito

JANUARY 31, 2016

That is the role of “gatekeepers” specifically for content. The fact that senior decision-makers may choose to employ the use of “content gatekeepers” to administratively handle the volume of content is telling in of itself. New Dilemmas For Marketers. Requiring marketers to thus become more precise.

Ideal Customer Profiles 100

Ideal Customer Profiles Leads Lead Marketing Qualified Leads 100

LeanData

OCTOBER 6, 2022

So if you notice that prospects approach your company in Dwight Schrute investigative mode, there are some legitimate reasons why. One Revenue Director shared in confidence, “When I make a bad tech purchase, I feel like I’ve let my company down.” Don’t make the sales team gatekeepers of information your buyers want. . #2

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Webbiquity

JUNE 20, 2017

Although new tools and technologies have made ABM easier than ever, there is one major obstacle that prevents many companies from achieving ABM success—bad data. In fact, according to SiriusDecisions , 60% of companies have unreliable data–meaning only four out of ten companies can execute an effective ABM campaign.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229