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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding. Business decisions typically involve multiple stakeholders and a longer purchasing process. It’s the principle of transferred authority.

SEO 232
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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible.

Domain 323
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Using SEO to Compete with Lead Generation Sites

Contently

Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO. Lead generation companies make a lot of money. How to compete against lead generation companies and win.

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11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

Google regularly provides updates for web admins on Google Search Central , its search-focused podcast Off the Record , and its principal company blog, The Keyword. It’s a tried-and-true hook for generating interest, and could not be farther from the truth with 74% of companies investing in SEO in 2021. Google Hates Pop-Ups.

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Voice Search Optimization: How to Rank Higher in Voice Assistant Queries

Webbiquity

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” For WordPress sites, there are several plugins available that simplify the process of implementing structured data.

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Best Practices for International SEO

Brightedge

For example, sites wanting to have visibility in Baidu should ideally be created with a Chinese domain and hosted on a Chinese server. Some brands, such as Amazon, create unique top-level domains (TLDs) for each country, such as Amazon.com in the United States and Amazon.co.uk This allows you to channel all the power of the domain.

Practices 141
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Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model

chiefmartech

A bunch of companies emailed me to complain they weren’t included. I’ve drawn it as a long tail. Two canonical examples are Twilio and Stripe, for telephony and payment processing services respectively. They tend to consolidate within their domain. Something else is happening.