Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. Industrial Websites Website Design & Development Industrial Marketing Mobile marketing Responsive design Responsive web design Website redesignIn case you are wondering what the heck [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. MORE >>

Azeem is prominently featured  Return On Influence and this was a golden opportunity to catch up with him about some of the newest developments. Is it creating measurable value for companies and brands or is it still experimental? How is the company going to use its new round of funding? How are companies realizing “TV ad-like” results by approaching influencers? Is this still experimental or are companies beginning to dedicate real money towards influence marketing? How are companies measuring benefits from this new channel? MORE >>

As director of social media for Flightster one of my very first assignments was to create and maintain our company blog.  As a result I decided to model how people had built successful personal blogs instead of paying attention to how companies had done things. Put a blogger in charge: One of the biggest advantages I had in the process of creating my company blog was that I had experience with my own bog and built a trusted personal network. also have a semi-successful personal development blog with a little over 1000 subscribers. want you to do the exact opposite. MORE >>

There are numerous Old Spice Q&A spin-offs, CEOs are racing to match Tony Hsieh’s Twitter engagement, every company wants Facebook Fan page razzle-dazzle. Do a quick audit of company Facebook pages and Twitter accounts and you’ll see a disturbing trend, I call it the rise of “Professional Small Talk”. It works like this, instead of having meaningful dialogue, the company loads its tweets and Facebook posts with inane conversation starters. Companies unwittingly embraced this by creating social teams who just needed to “show up” and tweet from a loose script. MORE >>

companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.  companies compiled annually by Inc. Beyond the actual adoption of this tool, there is clear evidence that companies are using blogs effectively.  Thirty-four percent have developed social media policies to govern blogging by their employees. Government Services companies make up 12% of the 2010 Inc. Energy companies comprise 3% of the 2010 Inc. Financial Services companies follow the same pattern holding 5% of the Inc. Magazine. MORE >>