Writing on the Web

DECEMBER 19, 2012

Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue. Blogs are so powerful, in fact, that their Web pages are prime real estate for outside companies that are hoping to improve page rank of their own. Maintain veto power.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Focus on the customer.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

SEPTEMBER 19, 2016

Because I have a content writing services company that sells products and services online, I utilize an online shopping cart. If you are considering a shopping cart or customer relationship management software (CRM), price is a consideration. (For example, smartphone contacts, email contacts, spreadsheet, database, etc.).

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

APRIL 6, 2016

At the other end of the list would be a customized white paper. They don’t care about the research literature as much as they care about stories from real people who experience coaching and companies who get bottom line profitable results. She needs to impress the top leaders who give the go-ahead to corporate coaching programs.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. The company, Marchex Inc., By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. For smaller companies, social networks are great outlets for bragging.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

APRIL 4, 2011

They aren’t engaging the customer and are therefore not serving much of a purpose. It’s time for companies to turn to 2.0 There is even software that makes it easy to create, manage and track buyer activity on your site so that you know the kind of information your potential customers want. So, now what?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

NOVEMBER 8, 2011

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. However, much of it seems to promote the services of their company. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Well, of course it would. Do not miss this book!

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

SEPTEMBER 28, 2010

You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. This question makes sense because people don’t buy from companies, they do business with people. What does your company passionately believe? This is a marketing question. Expose your beliefs.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

OCTOBER 30, 2013

Visual design is critical to every page you have, but never is it more important than helping your readers and customers understand your products and services. I wrote about my first experience with this company when they were called Hypnovid. Visual content is processed 60,000 times faster than the written word.

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

MAY 23, 2016

It’s also where you’ll find extensive documentation, community support forums, hundreds of free themes and plugins you can use to customize your site. WordPress.org is where you can download your own copy of the WordPress blogging/Content Management System (CMS) software for free. So, which WordPress is best for you?

Adsense 136

Adsense Domain Budget Programs Paid Search Agency 136

Writing on the Web

OCTOBER 14, 2015

In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. Sponsorship – A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

NOVEMBER 11, 2010

“People react much more emotionally than companies dare to think. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. In other words, a company’s brand works when: They develop a distinct brand personality. That hasn’t changed.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. However, much of it seems to promote the services of their company. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Well, of course it would. Do not miss this book!

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

SEPTEMBER 4, 2013

When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. But search ones that attract your kind of customer, in your target audience. How can you attract more readers to your business blog? Use SlideShare.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

MARCH 13, 2013

And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. My Business Website: Content for Customers… or SEO? But don’t despair. Building a Freelance Business on the Side.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

NOVEMBER 1, 2011

I just love this site: SalesBrain , a neuromarketing company. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. The company does sales training using neuroscience as it applies to what influences buying decisions.

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

SEPTEMBER 24, 2011

How well do you know your customers’ challenges and problems? She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. But how well do you know what the benefits are to your end users?

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

FEBRUARY 21, 2012

Find companies, talent, clients and jobs. With a constantly growing database of user profiles, company profiles and job postings, you can use LinkedIn as a professional directory to connect with new clients, reach out to prospects and hire great talent.

Linkedin 100

Linkedin Facebook Ideal Customer Profiles Privacy 100

Writing on the Web

OCTOBER 4, 2010

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? Here’s the content marketing version from Joe Pulizzi, Content Marketing Institute and Junta42 : “Your higher purpose is where your expertise and the needs of your customers meet.&# ~ Joe Pulizzi.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

APRIL 10, 2013

So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. Many small businesses are not willing or able to pay a writer when first starting out.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. With over 1 million companies listed in our nationwide database, you’ll find the local business you are searching for. However, blog writing can be tougher than you might think.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

SEPTEMBER 20, 2010

How well do you know your customers’ challenges and problems? She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. But how well do you know what the benefits are to your end users?

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

AUGUST 26, 2010

He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) Companies will begin to harness the power of consumer engagement through use of games and gaming dynamics. Online Persuasion: Seeing Through the Eyes of Your Customers. What do you think about all this? Tweet This!

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

OCTOBER 13, 2010

I just love this site: SalesBrain , a neuromarketing company. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. The company does sales training using neuroscience as it applies to what influences buying decisions.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

OCTOBER 9, 2011

People do business with people, not companies. Be prepared to respond immediately to emails, or have a good customer service response team in place. Social Proof. This is a good spot to drop in a testimonial. Social proof is a scientifically validated way of persuading people to trust you.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

JANUARY 5, 2011

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Content Sale: End of Year Discounts from Customized Newsletter Articles. Could it be I don’t know how to sell myself with my newsletter? Stumble upon something good? Share it on StumbleUpon.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

DECEMBER 16, 2010

Are you converting readers to customers? . I am an affiliate for these companies because I use their products and believe in them. Are your landing pages clean and clear? Is your sales transaction process easy and smooth? Do you offer opportunities to upgrade or upsell to products? That all there is to it, easy-peasy.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

JUNE 10, 2010

LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. In-person events.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

Writing on the Web

JANUARY 17, 2011

Some companies have personality through characters like the Aflac duck and the Geico gekko. Others use their company president like Razerguy for Razer and Ben & Jerry’s founders. Some use their customers: Dove uses women and Old Spice uses men. E-books, white papers and digital downloads. Video clips.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100