Lattice

JUNE 23, 2016

People want to understand what certifications are out there, and why companies need to have them. So we wanted to set the record straight on what exactly those security certifications cover when it comes to company data. And we all need to be aware that there are companies out there who are not secure, but who run on secure platforms.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Lattice

MAY 31, 2016

But while its fine for people to skew more in one direction, it’s a mistake for companies to lean too far either way, as they can negatively impact their pipeline growth. At this year’s SiriusDecisions Summit , the theme focused on helping companies find the right combination of art and science to see intelligent growth within their business.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

OCTOBER 24, 2018

Improve Marketing Performance By Targeting Existing Customers Companies have improved their marketing performance through the adoption of B2B.

Paid Search Agency 113

Paid Search Agency Marketing B2B Marketing B2B 113

Lattice

SEPTEMBER 21, 2016

Many companies out there are asking, what can predictive do for me? With predictive analytics, marketers get a complete view of the customer, and can pass the highest value leads over to sales, while using a precise customer profile to create customized nurtures for those not yet ready to buy.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

JULY 19, 2016

And since Q4 is historically the biggest quarter for most sales teams, now is the time for companies to identify any issues with their revenue funnel, and determine ways to fix those problems so Q4 is a runaway success, not a flop. But what happens if there are multiple issues with a company’s revenue funnel?

Top of Funnel 100

Top of Funnel Marketing Funnels Digital Marketing Funnels Funnel Advertising 100

Lattice

MAY 24, 2016

We’ve found that companies that drive outsized success using an account-based strategy are executing at scale across multiple target markets. For the past year or so, our product and engineering teams have been hard at work re-architecting our platform to help companies operationalize “Account-Based Everything” across their entire business.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

JUNE 7, 2017

Customer success is the hallmark of a great company, so we’re thrilled to see the many different kinds of success our customers are achieving!

ROI 100

ROI Companies 100

Lattice

AUGUST 9, 2016

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). These include industry, financial data and what technologies a company has behind the firewall. The final step is ‘How.’

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

APRIL 13, 2016

Companies today need to realize that buyers are in the drivers seat, and they’re driving fast! In order to create authentic and effective agile marketing and sales strategies that are aligned with the needs of the buyer, companies need to consider the following: How authentic storytelling sets the tone.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Lattice

MARCH 22, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. Dell targets tens of thousands of customers to drive cross-sell/up-sell.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years. However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. Dell targets tens of thousands of customers to drive cross-sell/up-sell.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

DECEMBER 12, 2017

Bain & Company believe that with predictive, sales and marketing teams are able to determine the right customers to go after, segment them to create targeted messaging that resonates, and then prioritize outreach.

Analytics 100

Analytics Outreach Segmentation Paid Search Agency 100

Lattice

MARCH 16, 2016

As marketers, you’re always collecting data about your customers and prospects but there are a few challenges: The data is spread across multiple sources in different formats: How many of us have had to go through spreadsheet hell while trying to standardize simple things like company history, HQ location or annual revenue?

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

MAY 10, 2016

We’re seeing extreme growth right now in marketing and sales organizations that collect an ever-growing amount of data about their prospects and customers. Getting alignment between sales and marketing is crucial for any company that wants to grow beyond its start-up stage.

Leads 100

Leads Lead Marketing Qualified Leads Forrester 100

Lattice

MAY 13, 2016

Companies need to be transparent about what their goals are, and how those are shared with teams. The opposite is true in business as well; vendors have to become more transparent about how they can help customers. These two teams together have a significant impact on any company’s pipeline and revenue.

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

DECEMBER 14, 2015

The Flip My Funnel event and movement is all about changing the way marketers think about marketing their companies. Companies are using ABM for three main use cases, according to Sangram. He introduced a simple but comprehensive framework to help explain how ABM can fuel your company’s growth.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

FEBRUARY 24, 2016

The thing is, companies have been focusing on accounts for years. Getting account data and intelligence at scale, from both external sources and those sources within your company. What’s more, they’re able to do this across the entire funnel, driving existing customer revenue in addition to new customer revenue.

Account Based Marketing 100

Account Based Marketing ABM Top of Funnel Verticals 100

Lattice

APRIL 22, 2016

Rather than talking about why companies should consider ABM, folks on the show floor and on stage were talking about how to implement ABM, what best practices are, and how you should consider measuring. Continuing with the theme of putting ABM into action, Demandbase also launched the ABM Alliance at the conference.

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

DECEMBER 15, 2015

By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects.

Enterprise Management 100

Enterprise Management ROI Work Management Marketing Management 100

Lattice

MAY 2, 2016

Marketers are trying to better understand ABM processes and tactics, and are using conferences as a way to learn best practices and get introductions to technology companies to help them get started. Are you thinking about implementing ABM in your company? I’d love to hear your thoughts in the comments!

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

Lattice

OCTOBER 12, 2015

Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. Here’s how: Instead start by identifying the best-fit, right set of companies to market to. Once that is all in place, marketers can then focus on building advocates within their active customer bases.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

DECEMBER 18, 2015

Good news, you just heard about this company called Lattice that offers predictive marketing solutions to help bridge the gap between marketing and sales! Marketing can now create segmentation and customize content for specific targets to improve the velocity of the revenue funnel. Clearly you need to fix the problem.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Funnels 100

Lattice

OCTOBER 27, 2015

Imagine being able to predict the buying habits of your customers before they even visit your site. We recently teamed up with Forbes Insights to take a deeper look at how fast growing and enterprise companies are leveraging predictive marketing. Overall, customer value metrics are used by 36%.

Enterprise Management 100

Enterprise Management Planning Paid Search Agency Forecasting 100

Lattice

MAY 4, 2016

Intent data provides an indicator of a company’s willingness to engage with you. Because intent data shows which companies are actively interested in a particular topic or solving a particular problem. The stronger the signal, the more likely they are to respond to your outreach. Why is that?

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

DECEMBER 28, 2015

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

DECEMBER 9, 2015

Many companies today create software that tells businesses what is occurring with their buyers or their internal systems, but just presenting them with data doesn’t necessarily mean they will take action. This will improve their ROI, and your own company’s revenues once you start seeing an influx of happy, successful customers.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Lattice

OCTOBER 5, 2016

Make a set of standard toolkits available and make the customer responsible for the output of the AI as well as the business outcome of the deployment. My company Lattice built an AI-based marketing & sales solution from the ground-up. Mulesoft, Hootsuite, CSOD, Dropbox) to dozens of Fortune 500 companies (e.g.,

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Lattice

MARCH 15, 2016

How will it change the way we engage with our customers and prospects in the future? For example, a B2B company trying to figure out the characteristics that make a prospect likely to convert into a customer would use supervised learning by showing hundreds of examples of previously converted prospects.

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100

Lattice

APRIL 11, 2016

We’ve seen hundreds of companies deploying a single model when in fact their business is too complex for just one model to truly be predictive. Too narrow means that the model can only be applied to one situation, and will not identify prospects that are actually a good fit for the company. Geo-Sensitive Models. Sales Teams Alignment.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads SMB MQL 100