Marketing Insider Group

MARCH 31, 2021

Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Whether yours is a small business that focuses on your immediate area or a multinational corporation with local franchises and offices, your customers need to find you online and off.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Marketing Insider Group

AUGUST 1, 2023

For B2B companies, the Conversion Rate is key. It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. Brand Awareness You already know how important Brand Awareness is, especially for B2B companies. It’s the first step in the customer journey.

Social Media 218

Social Media Cost Per Click CPM Cost Per Thousand 218

Hubspot

AUGUST 14, 2018

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. But let’s say blockchain explodes in popularity soon.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

Marketing Insider Group

NOVEMBER 12, 2019

Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. Running a big flashy corporate event may be seen as a badge of success by many companies, but demand is actually growing for simpler, smaller events with authentic opportunities to meet face-to-face.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Contently

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. Fleetwood-Beresford worked in this capacity for Roche, joining a few in-person brainstorming workshops.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

Vision Edge Marketing

AUGUST 17, 2021

Great companies don’t succeed by playing it safe. In triathlons the registration list and course are published in advance of race day. Invest time daily, aim for 1-2 hours a day, in research by reading articles, listening to podcasts, attending webinars, participating in a peer group, talking and meeting with customers and suppliers.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics.

Social Media 100

Social Media Communities Wiki Work Management 100

Optinmonster

MAY 2, 2022

It’s a way of letting retailers know that this customer bought a product using a link from your blog. This payment can be a flat fee or a percentage of the customer’s purchase value. If you’ve already published a physical or digital book, you can write blog posts to attract people who would also like your book.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Marketing Insider Group

FEBRUARY 4, 2020

We’re so passionate about ESC that we travel around the country, holding employee activation workshops for companies that want to teach their own employees how to create and share content. Follow the lead of today’s leading companies into employee-generated content. Quick Takeaways. We couldn’t agree more.

Generation 296

Generation Content Paid Search Agency Trust Marketing 296

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few. SalesLabs: B2B Sales Training for Modern Sales Teams.

Training 141

Training Top of Funnel Resources Work Management 141

Tomorrow People

OCTOBER 27, 2020

Customer Acquisition Cost (CAC). Customer Lifetime Value (CLV). If your company did not have the digital tools and work methods fully in place before March, likely you would have been caught a bit behind. In case you haven't performed one already, an end-to-end customer experience review could be in order. Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Martech

SEPTEMBER 2, 2021

I bought a couple of soap products online and the company is re-targeting me everywhere on the web for the exact same products, like maybe I hadn’t discovered them. They seek to connect directly with each and every customer and prospect and build a community around them. Like it’s something you buy four times a month.

Marketing Automation Services 109

Marketing Automation Services Internet Marketing Work Management SMS 109

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Contently

MARCH 13, 2020

I’ve ping-ponged between troubling coronavirus headlines and my typical work as head of marketing for a tech company. My conversations with customers and marketing friends ultimately turn to how the pandemic is changing their focus at work. Share on social the smart steps your company is taking.

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use. Set your goals and values for AI as well.

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

Webbiquity

MARCH 8, 2018

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. This higher engagement is extremely valuable across social media, especially if you want to convert a lead into a buying customer. Turn customers into advocates.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. Do the math on that for most companies: it’s a lot of money. Let me explain. Brian: It is.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

The Marketing Blender

MARCH 15, 2021

Content marketing with a customer-centric focus. Your customers actually want to hear from you. We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers. Here are some tips to help you get a clear picture of your ideal customers.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

chiefmartech

MARCH 22, 2022

There are few companies that have all the core expertise that they need to take full advantage of the technology. Because in many companies, there are martech features in their stack that are highly relevant to their business — they should be using them. CabinetM not only helps companies track and optimize their technology stack.

Buy 112

Buy Ad Building Training Marketing Automation Services 112

Matchcraft

OCTOBER 24, 2019

At Matchcraft we believe that Customer Retention is key to a successful and sustainable business. An article published by The Daily Egg , says that existing customers are 50% more likely to give your new product releases a go, and will spend 31% more than new leads. Want to learn more about MatchCraft? CONTACT US.

Work Management 63

Work Management Marketing Management Mobile Advertising Training 63

Contently

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. Once you have these conversations, you’ll interpret your customer data in a new light. How to develop customer empathy, in 10 steps.

Ideal Customer Profiles 135

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 135

DemandBase

FEBRUARY 21, 2019

What do you do when you and two colleagues have practiced Account-Based Marketing (ABM) for a combined 25+ years, participated in 1000+ customer and 2000+ prospect meetings, conducted 100+ ABM workshops and certified over 3000 ABM Experts, delivered hundreds of industry presentations, and are looking for something to do on our weekends?

Account Based Marketing 67

Account Based Marketing ABM DemandBase Top of Funnel 67

Litmus

MARCH 13, 2023

Every podcast they were on, every blog post they’d publish, every webinar or free workshop they’d do—I’d show up and sit in the front seat and take copious notes. Whether that’s acquiring customers, retaining them, increasing their average order value—they’re all problems that help my clients grow their business. Run a search.

Communities 66

Communities VALS Copywriting eCommerce 66

Kapost

SEPTEMBER 23, 2016

Content marketing in a nutshell: Identify the challenges your prospects and customers face. Publish high-value educational content to overcome the challenges. Capture leads and nurture prospects into customers. We’ve been on this journey at Kapost trying to get higher up the food chain on what we can do for our customers.

Enterprise Management 88

Enterprise Management Planning Content Marketing Work Management 88

Content Marketing Institute

DECEMBER 17, 2018

That’s what you don’t want to have to say because your company inadvertently offended a diverse group of your target audience in your new campaign. Aside from the potential media backlash, if you choose to ignore connecting with diverse audiences, you are losing money and missing opportunities to grow your customer base.

Enterprise Management 97

Enterprise Management Paid Search Agency Work Management Marketing Management 97

Engagio

APRIL 13, 2020

And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams. If you’re a Bombora customer, all data that’s available to you will sync to Engagio. Current Customers. We’re living in the future here! How do I make sure I see value from my intent data?

Intent Data 127

Intent Data Intent Multi-Touch Attribution Bombora 127

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few. The upside is it’s a tool you likely already have and use.

Training 74

Training Top of Funnel Resources Work Management 74

Content Marketing Institute

DECEMBER 7, 2017

No company wants to be a zombie – an uncaring, brainless, ruthless, inhuman thing that does whatever it takes to keep going. Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations. Too many companies look the same. Any company could be helpful. .

Brand Identity 95

Brand Identity Branding Business CMO 95

ClearVoice

JANUARY 31, 2024

Implementing company-wide content policies ensures uniformity in messaging, branding, and quality standards across all departments. Regular feedback loops and collaborative workshops can help. The company can then recycle that content as they see fit.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

Implementing company-wide content policies ensures uniformity in messaging, branding, and quality standards across all departments. Regular feedback loops and collaborative workshops can help. The company can then recycle that content as they see fit.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

SmartBug Media

MAY 20, 2020

It’s free—and just think of all the people that your customer support team, sales team, and account managers email in one day 8. Other people’s audiences: An easy win is having your external speaker send an email and post on social media about doing a webinar with your company. Press releases. Advertising. Signature lines. Guest posts.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Martech

JUNE 3, 2022

Students also get to take master classes from top faculty at Purdue and industry experts from Facebook, work on Harvard Business Publishing case studies and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program. Course highlights. Mode of Learning: Online bootcamp. Course Duration: Six months.

Course 106

Course Paid Content Marketing Analytics Tools Work Management 106

Engagio

FEBRUARY 13, 2020

It’s a concept that was started by Gary Chapman, who published the book The Five Love Languages — The Secret to Love That Lasts over twenty-five years ago. Behavioral economists have known for years that the way people feel about your company influences whether or not they’ll buy from you. Words of Affirmation. Acts of Service.

B2B 87

B2B Act-On Gartner Buying Cycle 87

Vision6

DECEMBER 17, 2023

High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. ” These are the folks who are more likely to turn into paying customers. Companies that have an effective lead nurturing strategy generate 50% more sales-ready leads, and they do it for 33% less of the cost.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

ClearVoice

NOVEMBER 2, 2018

Cost: Prices vary for a range of passes, workshops, and boot camps. Price: $985 Conference Pass; $500 Workshop Pass. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. Date: Jan. 30-31, 2019. Location: San Jose, California. 18 – Dec.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few. The upside is it’s a tool you likely already have and use.

Training 65

Training Top of Funnel Resources Work Management 65

ClearVoice

FEBRUARY 5, 2024

For instance, modern social media management tools offer auto-publishing features that allow users to schedule content to post automatically across multiple platforms. It has helped companies scale their content research, production, distribution, and promotion, all while adding very little to no strain to their internal workforce.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52