Customer Experience Matrix

FEBRUARY 27, 2013

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected.

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Eloqua Marketo Marketing Automation Services Marketing Management 120

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Customer Experience Matrix

NOVEMBER 17, 2010

So.our friends at Marketo announced today that they've received another $25 million in venture funding. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. Of course, it wasn't just a matter of spending (Microsoft Zune, anyone?);

Marketo 120

Marketo Demand Generation Lead Ranking Marketing Automation 120

ClickZ

APRIL 30, 2020

30-second summary: Mid-market companies, those that fall between startups and enterprises in size, are important for many reasons: they create competition, drive innovation and new trends, keep larger enterprise companies on their toes, and serve as a guiding light for small businesses. But what about mid-sized or mid-market companies?

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Top of Funnel Paid Search Agency Companies Marketing Automation Services 97

Oktopost

OCTOBER 5, 2022

Using social engagement data to nurture leads and prospects, marketers in SaaS companies have found that over the course of a month, real-time social interest emails can generate 2x the click-through rates than typical nurturing emails (meaning, emails that don’t take into account social engagement). Meet Jennifer. And on Spotify. ??Keep

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Eloqua Work Management Transparency Leads 118

Leadspace

JUNE 9, 2016

It’s been a few weeks since the announcement of the Marketo acquisition by Vista Equity Partners. For Marketo, the acquisition reflects that the underlying value of the platform had been discounted by the market, given the 60%-plus premium Vista paid over the price even a month ago. Marketo’s Future Remains Bright.

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Marketo Acquisitions Marketing Automation Services B2B 48

Adobe Experience Cloud Blog

MARCH 2, 2017

Author: Toby Emerson It’s a given that any company should want its customers to succeed. After all, customer success translates into company success. Even if your customers have completed a set of courses and earned a certificate, their learning shouldn’t end. What does an investment in customer success look like?

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Marketo Education Thought Leadership Course 48

Adobe Experience Cloud Blog

MARCH 11, 2015

The perfect Austin weather, thought leaders from around the globe, fantastic musical acts, and of course, the Uber pricing surges! This year, Marketo is going big. We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo!

Marketo 48

Marketo B2B Thought Leadership Microsite Thought Leadership 48

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

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Marketo Work Management Marketing Automation Services Eloqua 120

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

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Marketo Marketing Automation Services Work Management Marketing Management 100

Martech

DECEMBER 1, 2022

She also filled in some of the company’s background. “In 2016 the company was founded and they started out in the eGifting space. Steele has been on the sending end — she used Sendoso as a marketing executive at Marketo, LeanData and Near — and she’s been on the receiving end too (not necessarily via Sendoso).

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Service SMB Fulfillment Sample 125

ANNUITAS

NOVEMBER 22, 2023

The company says it is re-positioning because it is looking to move beyond its legacy of conversational marketing (aka “chat”) to become what it calls a “ Buyer Engagement Platform ”. However, companies like Gong continue to move more into an AI-powered engagement platform positioning.

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Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

Martech

JULY 27, 2023

A lot of the information about RevOps was coming from tool companies — we’re going to make it all about tools — and I was, like, no, it’s about people and processes, then maybe tools to help those things. Q: Is there an alternative universe where you became a Marketo champion or a Pardot person?

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Marketing Automation Services Advertising Agencies Work Management Hubspot 98

Contently

MAY 7, 2018

That theory became a reality at Marketo’s Marketing Nation Summit , the annual conference/party that celebrates all things marketing. While there weren’t many content tools on display, it was clear that every company is beginning to see content as a major bottleneck. pic.twitter.com/ifnKDmBS2f. That can’t last.

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Marketing AI Enterprise Management Marketo Conference 123

Webbiquity

AUGUST 4, 2020

If you’ve got a rock star influencer inside your company, great! A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. Produce webinars, webcasts, or virtual events for sales, marketing, training, or internal company meetings. Total reviews: 679.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Martech

AUGUST 31, 2021

Event management platform Bizzabo announced a new partnership with video-for-business company Brightcove to bolster their virtual hybrid events capabilities. These integrations focus on the CRM, web integrations and marketing automation categories and include top tools like Salesforce, Marketo, Hubspot and Slack. Why we care.

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Advertising Agencies Marketing Automation Services Broadcasting Touchpoints 115

Adobe Experience Cloud Blog

JUNE 2, 2020

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Facing cash crunch, companies will be looking at teams to double down and perform multiple tasks in order to deliver an outcome. edX: Public Speaking Courses. Udemy Storytelling Courses.

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Relevance Marketing Budget Creation Planning Storytelling 171

Oktopost

DECEMBER 1, 2021

Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions. Jason has learned from the best in the business during his time at Marketo when he reported directly to co-founder, Jon Miller.

Transparency 109

Transparency Marketo Top of Funnel Digital Marketing Funnels 109

chiefmartech

JUNE 6, 2016

Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo. Marketo’s acquisition by Vista is not “consolidation.”

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

BenchmarkONE

OCTOBER 22, 2018

In bigger corporate settings (and even some frustrating small ones, when they’re run by micro-managers), it can be difficult – if not frustratingly impossible – to get company buy-in from management for major systems overhauls. Companies that grow using marketing automation increase their sales by 32 percent. Credit: Marketo.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Martech

OCTOBER 26, 2021

Many companies have tried to fix this problem by investing heavily in updating the aesthetics of their digital properties. For B2B customers, the Adobe Marketo Engage Connector is now available through Adobe Workfront Fusion. But this is just one part of user experience as a whole. “UX Why we care. Workfront was a bold $1.5

Enterprise Management 106

Enterprise Management Marketing & Strategy Work Management Marketing Management 106

SmartBug Media

FEBRUARY 10, 2020

Below, we provide the definitive guide to Marketo Lead Scoring —which will help you grow your business by understanding your prospects and where they are at in the marketing funnel. There are also demographic and firmographic factors that go into these scores—such as company size, job title, and behavioral factors—but more on that later.).

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Adobe Experience Cloud Blog

MARCH 6, 2018

In the year that I’ve been with Marketo, I’ve gained some interesting insights into enterprise organizations’ challenges around sales and marketing alignment. I’ve also implemented multiple marketing automation systems, the last of which was Marketo. In my previous role, I simultaneously implemented Marketo and Salesforce CRM.

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Process B2B Thought Leadership Marketo Sales Qualified Leads 134

Directive Agency

FEBRUARY 4, 2022

Those four are Hubspot, Marketo, Pardot and Eloqua. They have loads of free courses that teach you everything from the Marketing Automation side of Hubspot to the CRM side of Hubspot. And, they have customized training courses based again on what type of role you want to have. Hubspot Academy is very similar to Trailhead.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Lenny's Newsletter

AUGUST 13, 2023

In 2022 he sold his online course, the Marketing Technology Academy, to Reforge, where he now teaches Martech and has a program launching in the fall. He’s consulted on Martech and growth for companies including Notion, Airbnb, Robinhood, Postmates, Walmart, JPMorgan Chase, and many others.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

EveryoneSocial

AUGUST 13, 2018

As expressed by Marketo co-founder Jon Miller, true thought leadership is about providing ideas that require attention, that offer guidance and clarity, and that can lead people in surprising and unexpected directions. And lastly, your company provides a culture that encourages growth, participation, and employee activation.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Outsourced marketing processes vary by company, of course. But at upstart companies, certain areas of marketing simply don’t make sense to tackle internally. Once a company knows its customers and has a plan to reach them, there’s not much to do but monitor metrics and keep the wheel straight. Automation.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Adobe Experience Cloud Blog

JUNE 13, 2011

by Phil Fernandez As I think about what it takes to build a great company, several priorities come to mind. Additionally, one of the most important elements of building a great company is getting product to market. And during explosive growth like we’re seeing at Marketo, it’s critical to increase distribution reach.

Marketo 48

Marketo Marketing Management Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

JULY 5, 2018

Everyone, even the smallest of businesses, has jumped on social media and attempted to utilize any channel they can to humanize the company that they run. I think, though, that the most untapped social medium is the one that most companies are most afraid of: Instagram. Create Consistency. TreadLightly .

Business 134

Business Marketo Social Media Ideal Customer Profiles 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2014

Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. The purpose of the car campaign was to drive traffic to our booth, generate leads, and (of course) give something away that someone would be extremely excited to receive. As an exhibitor, our event plan was months in the making. click here.

Marketo 48

Marketo Sales Qualified Leads Multi-Channel Leads 48

Adobe Experience Cloud Blog

MAY 4, 2018

Corporate social responsibility is a hot topic today and one that impacts everyone—from your corner bodega to Fortune 50 companies. I’m not just referring to the direct impact on the companies that you’re donating to or the tax benefits that you’ll experience (though those are nice too.) Everyone is impacted. Manage Your Reputation.

Marketo 134

Marketo Communities Advertising Agencies Thought Leadership 134

Adobe Experience Cloud Blog

MAY 7, 2021

The demand for software to improve the remote working environment has never been higher, with many companies seeing a demand like never before. SaaS companies have been able to take advantage of this huge boom, with huge amounts of new usage in successful existing tools. Easier said than done… but certainly achievable.

Work Management 169

Work Management Marketing Management Effectiveness Marketing & Strategy 169

Adobe Experience Cloud Blog

APRIL 7, 2020

Unsurprisingly, companies with executives who have higher emotional intelligence are more likely to be highly profitable. Learn about a culture, whether it’s that of the company you work for (or want to work for) or the cultural background of your managers, co-workers, partners, clients, or customers. EI is contagious; it’s learned.

Work Management 152

Work Management Automation Domain Marketo 152

Adobe Experience Cloud Blog

MAY 10, 2017

Author: Marissa Lyman A member of your public relations team just secured a killer placement for your company. Sharing stories like this over company accounts is a nice break from traditional corporate announcements and shows validation for your brand by third-party sources. Congratulations! This is big news—pun intended!

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Free College Type Courses and/or Certifications: Marketing courses can be expensive, but they look impressive on your resume. 6 Week Course in Branding by About.com. Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Course Conference BtoB Tools 48

6sense

JANUARY 3, 2022

And it can impact your bottom line: 93% of B2B professionals report that personalizing content on their website increased their company’s revenue. But what about your company? . Not long ago, we published a beginner’s course on ABM personalization. It builds trust and loyalty among prospects and customers, too.

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Buyer's Journey Personalization Account Based Marketing ABM 62