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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? Tech companies are bought and sold every day.

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Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. The companies showing early success with ABM aren’t simply tailoring emails to individual accounts or buyers.

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Why would a company migrate from HubSpot to Marketo?

Net-Results

The reasons for moving from HubSpot to Marketo are similar to the reasons our customers moved from HubSpot to Net-Results. The post Why would a company migrate from HubSpot to Marketo? The post Why would a company migrate from HubSpot to Marketo? So, let me try and shed some light on that question.

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Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy

ClickZ

To restore data integrity, Marketo unveiled comprehensive email bot filters this January enabling users to identify misleading bot activities polluting their reports. With the true scope of genuine interaction now exposed, companies able to foster community and demonstrate caring still hold opportunity to rise above the din.

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How Ready Are You to Track Attribution Reporting in Marketo?

SmartBug Media

When used right, Marketo can breathe new life into your marketing efforts and shine light on the fastest path to an online traffic explosion. Before Marketo can start banging on all cylinders, you need to know your team’s marketing needs, spot holes in reporting, and establish goals. The downside? If you’re a marketer, you’re busy.

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Three Tips for Marketo Account-Based Marketing

SmartBug Media

Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. Here are three tips to help you get Marketo set up for success. Domain: Named account’s domain (URL for the company). Revenue: The company’s annual revenue (if known).

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Using Customer Lifecycle Management to Build Engagement in Marketo

SmartBug Media

The best companies use the right messaging at the right time to create better customer relationships, equating to a longer customer lifecycle. Now that you’re aware of the core stages of the Marketo Customer lifecycle model. Understanding Revenue Cycle Models in Marketo. What Is a Customer Lifecycle? Conclusion.

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