Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers. Remind People How Useful It Is.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

SmartBug Media

FEBRUARY 27, 2023

You need to make sure you have all URLs and content exported before any move is made because you want all of it to be migrated over to HubSpot. If URL changes are being made, you'll also want to make a 301 redirect map in order for all the old URLs to point to the corresponding new ones.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Oktopost

NOVEMBER 12, 2020

Not surprisingly, social networks do the same. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. Don’t forget to add UTM tags to your URL, so you can measure and evaluate how effective is your product page in terms of traffic.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Brandpoint

NOVEMBER 18, 2019

Below are a few areas that you might want to consider as you build your site: The Product URL: Product URLs should include SEO terms. So, how exactly do you optimize the product URL and images? Once you have your product categorization figured out, you can add it to the URL of a webpage. Start with a category.

Paid Content 98

Paid Content Ad Building Brand Identity Branding 98

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Vidyard

JANUARY 13, 2021

These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections. Both Courtney and Gillian have been trailblazing virtual networking at sales events by using video as much as possible, and boy, have they seen results!

Tips 100

Tips Conference Communities Linkedin 100

Thinkers360

MARCH 7, 2024

Expert Tip: We recommend personalizing your public profile URL such as this example from Brian Solis. “Thinkers360 is a great platform for getting the word out about my writing and expertise as well as expanding my network of thought leaders. We also share your content on our web site and in our weekly newsletter.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Buffer

MARCH 9, 2023

Optimize your LinkedIn profile Your profile is the first thing people see when they encounter you on the social media platform, so you should optimize it to expand your professional network. Juhli Selby 's engaging About section Finally, an underrated tip is to make sure you’ve customized your LinkedIn URL.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

SmartBug Media

JULY 25, 2022

Hack: Have everyone in the company share the event with at least 100 people in their network. Pro tip: Don’t forget to include a tracking URL for your partner to include whenever they promote the piece of content. Join Slack communities. There are tons of open-to-the-public Slack communities that you can join.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

Strategic-IC

APRIL 6, 2022

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. And with the rise of social networks, it’s becoming even more difficult to know who is engaging with your brand in the shadows. Online communities eg. Slack, Peak Community, Pavilion, etc. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

KoMarketing Associates

MARCH 13, 2018

Use Google Search Console to find the URLs that link to 404 pages on your site. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Network through LinkedIn. Build influential social media profiles designed to network with key influencers and industry-related publishers.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Convince & Convert

MAY 7, 2013

Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard. Using the URL of the landing page (not the URL of the webinar software registration), create a different link for each of the tactics using the Google URL Builder.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Optinmonster

FEBRUARY 21, 2024

Include Keywords in Post URL Next, the AdEspresso team simply went down the list and started turning keyword ideas into blog post topics. Be More Active in Communities Finally, the Savvy Panda team became more active in their communities (Joomla and Inbound Marketing). Include your keyword frequently, but naturally. The result?

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Sprout Social

FEBRUARY 1, 2024

Our Facebook publication-specific features include: Optimal posting times Team collaboration tools Visual social media calendar Content suggestions for inspiration URL tracking Pricing: Starting at $249/month. Social Champ Social Champ is another social media management tool that works on a number of networks—Facebook, of course, included.

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. Implement Viral Marketing Campaigns Create shareable content or campaigns that encourage users to share with their networks. How to growth hack a platform?

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Convince & Convert

OCTOBER 30, 2014

If you want your content succeed, you should remember the fact that all social media networks are different : They have different audiences with different interests and needs. Here the trick comes: always optimize your writings for each social network. Do you know the typical audience of each social network? Posting to Circles.

Social Media 168

Social Media Media Content Social Networks 168

RebelMouse

NOVEMBER 19, 2023

There are many other benefits, such as getting a diversified source of traffic, SEO uplift by having canonical URLs pointed back to your site, and revenue opportunities. The network accepts a variety of content sources, from lifestyle brands to news sites. Publishing on MSN can benefit SEO since canonical URLs point back to your site.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Adobe Experience Cloud Blog

MARCH 1, 2016

You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. LinkedIn: The World’s Largest Professional Network. Take Advantage of All Available Forums.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Vidyard

JANUARY 13, 2021

These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections. Both Courtney and Gillian have been trailblazing virtual networking at sales events by using video as much as possible, and boy, have they seen results!

Tips 65

Tips Conference Communities Linkedin 65

KoMarketing Associates

MARCH 21, 2017

Use platforms like Google Sheets to log fields such as draft date, publish date, title, keyword focus, content type, author, and URL. My colleague, Derek, wrote in a recent post , “The “SEO value proposition” of social media is that you get your message out to communities and individuals entrenched in an innovative online environment.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

ClickZ

JUNE 14, 2021

If there is a public POV on a hot topic, such as in a blog post, webinar, or idea paper, it should be readily available on the website and the URL (direct or a search string) should be easy for employees to pass on. It can be as easy as sharing a LinkedIn post or sending a quick personal email with the registration URL.

Paid Search Agency 137

Paid Search Agency Rules Webinar Metrics CMO 137

Trade Press Services

SEPTEMBER 18, 2023

These specified alerts can be a helpful social listening tool for mentions of your brand, but also offer an automated way to maintain a pulse on the market by tracking keywords related to your industry, network and competition. If not, it can help troubleshoot how to fix it.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

SmartBrief - Marketing

OCTOBER 9, 2023

According to Meta, Threads will be compatible with the open, interoperable social networks via ActivityPub. Within the first 24 hours after launch, 428 domain names with the word “threads” were claimed, paving the way for domain fraud (malicious URLs and malware) as well as brand abuse.

Twitter 52

Twitter Phishing Domain Privacy 52

Hubspot

APRIL 6, 2020

When you begin using Quuu Promote, you can choose to promote a certain blog post by copying and pasting the URL. Not to mention 90% of users say they look to content on the network to make purchase decisions.". You can promote your blogs on Pinterest, build a community, and drive traffic to your site. So, how does it work?

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Oktopost

APRIL 30, 2020

But the need to communicate, collaborate, and network persists. . LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events. This engagement channel can potentially be an invaluable tool in networking and community-building. Description.

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. Build Your Network As a best practice, check your profile views at least once a week to see who’s viewing your profile (keep reading for step-by-step instructions!). Consistent engagement takes discipline, which can go a long way in building your network.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Hubspot

MARCH 3, 2020

What makes your business tick is your local community, whether on the town, city, county, or state level. That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords. Stay up to date on what's happening in your community and in your industry for blog fodder.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

eDataSource

JULY 30, 2019

Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. Call To Action - A URL link or content copy that influences the reader to take action. Confirmed Opt In - an email address verification method.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

Content Marketing Institute

DECEMBER 10, 2018

Just as on other social networks, hashtags aid in discoverability. LinkedIn maintains a set of “ hashtag communities ,” or places you can find posts about a hashtag in one place. Look at some of those hashtag communities.”. Using relevant hashtags can get your content put in @LinkedIn hashtag communities, says @LinkedInExpert.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Scoop.it

SEPTEMBER 7, 2021

Grow your email community by inviting followers. In the world of email marketing, one of the tools that can help you grow your email product is having an engaged social media community. To add embedded tweets to your email using MixMax, select the Tweet and enter the tweet URL you want to embed.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

KoMarketing Associates

NOVEMBER 2, 2017

These include: Hashtags: Create a hashtag for the event and use a hashtag aggregator like Tagboard or Keyhole to track it across multiple social media networks. Reshare the best posts or create a blog post with embedded URLs of the most useful or interesting content. These polls are a great way to gather data. Employee Involvement.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Kapost

NOVEMBER 9, 2016

And we are constantly testing – everything from messaging to hashtags and time of day to which URL shortener works best. Essentially, we are looking for the watering holes they frequent most—are they active in certain digital communities or are they using a particular network to engage with their peers? What Do They Want?

Peer-to-peer 119

Peer-to-peer Enterprise Management Buyer Personas Ideal Customer Profiles 119

Scoop.it

DECEMBER 9, 2021

By the time we’re done, you will have leveled up your chances of acquiring high-paying clients and wider professional networks. There’s no denying that the largest professional networking sites hold a considerable force in the business world. Simplify your URL. JakeDell-writer or Kim-Stamp-communication-specialist.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Sprout Social

JUNE 22, 2016

Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. URL clicks. It’s best to think about social media data as the raw source you get when you mine or analyze your social networks. Link Clicks: Total number of URL and hashtag links clicked.

Social Media 102

Social Media Media Jigsaw Marketing Analytics Tools 102

Sprout Social

NOVEMBER 26, 2018

At its core, Instagram is a network centered around visual content. LinkedIn is a network laser-focused on business trends and networking. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Claim your business’ name and URLs.

Social Media 106

Social Media Social Marketing Media Business 106

SendX

MAY 30, 2019

Step #1: Network and Leverage Your Closest Allies Harry’s had only 12 employees when they started. It’s vital that you leverage your existing network. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Here’s how they did it. A landing page to collect email addresses.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Sprout Social

JUNE 29, 2020

Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. The University of Newcastle has an alumni network of over 148,000 former students and has more than 9,000 staff.

Marketing Funnels 132

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 132