Marketing Insider Group

JULY 16, 2020

But there is a lack of relevance and a personal connection that is keeping companies from building strong digital relationships on platforms like LinkedIn. This is why I created our upcoming virtual LinkedIn training that will cover the shifts sales and marketing teams need to go beyond brand awareness on social.

Top of Funnel 159

Top of Funnel Ideal Customer Profiles Profiling Linkedin 159

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash.

Ideal Customer Profiles 302

Ideal Customer Profiles Work Management Planning Paid Search Agency 302

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. This complexity makes marketing efforts even more crucial, as you must engage with your prospects throughout their customer journey.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Ranking 40

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key. How to find and win your first 10 customers 1.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. But unlike resumes, where you have to submit them to recruiters to gain attention, Linked profiles can be seen by almost anyone, including your future employers and clients. However, that can only happen if your profile is “optimized.” But not just any picture.

Ideal Customer Profiles 77

Ideal Customer Profiles Profiling Linkedin Optimization 77

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

Communities 121

Communities Ad Building Brand Identity Branding 121

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take inspiration from these five companies that have gone beyond content and company pages to craft unique experiences for their customers. Connect with KFC’s Founder. How did the end result turn out?

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. of LinkedIn users are males, while 42.8%

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

Martech

SEPTEMBER 9, 2022

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. Two kinds of disconnection — personal and technological — two solutions — building community and building a natively connected marketing, sales and service platform. In some ways, it almost looks like a nascent LinkedIn.

Marketing Automation Services 92

Marketing Automation Services Communities Hubspot Enterprise Management 92

Stevens & Tate

MAY 13, 2022

A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. Advocates are customers, employees, fans, and influencers. The best way to advertise is through word of mouth and advocates in the community will do that. Measuring ROI.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Outbrain

JANUARY 10, 2022

Did you know that LinkedIn has over 750 million users? LinkedIn is THE place to be for professionals, but it is also somewhat of a haystack. So many profiles, posts and digital pitter-patter! Join the Community. Outbrain Community: Why We’re Here. We’re waiting to meet and greet you in the Outbrain Community.

Communities 52

Communities Linkedin Advertisements Advertising 52

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. You rank higher on search engine results, which drives more clicks to your profile and content. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel.

Social Media 158

Social Media SEO Cost Per Click Media 158

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? Of course, all these numbers sound impressive, but you won’t be able to use the platform to promote your business if you don’t know exactly how to find B2B leads with LinkedIn. Ensure that your employees have perfect profiles as well. Look no further.

Linkedin 62

Linkedin Lead Ranking Lead Scoring Leads 62

Anyword

DECEMBER 5, 2022

If you’re a freelance copywriter, it can be difficult to land new clients when you’re just starting out. Fortunately, there are plenty of tactics available that are guaranteed to help you find clients and eventually bring in new business. . What To Look For In A New Client. How to Find New Copywriting Clients.

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98

Brandpoint

JUNE 1, 2022

It’s crucial for getting your brand’s name out there, growing your audience and earning loyal customers or followers. But if your LinkedIn feed looks just like your Instagram stories, which look just like your email content, there’s no need for someone to be keeping up with you on each platform. LinkedIn can act as a mixed bag.

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77

ClearVoice

MAY 23, 2022

Are you utilizing LinkedIn in the best way possible for your business? No one is extracting as much out of LinkedIn as they should. LinkedIn has so much potential. Unlike other social media platforms, LinkedIn lends itself to getting down to business. The benefits of LinkedIn content go beyond gaining traffic.

Linkedin 98

Linkedin Practices Best Practices Content 98

GrowPowerful

MARCH 5, 2023

It could increase market share and accelerate into a new ideal customer profile. The ICP is often slightly different and explaining that you can’t just rinse and repeat can take a lot of effort. They think their current customers got them to this point, and they will be the ones to help them reach their next milestone.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Budget Programs Sales Cycle 52

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

SmarkLabs

MAY 16, 2022

If your business has an online presence, chances are you’re already on LinkedIn. It’s a great platform for building a professional community, hiring top talent, and showcasing your industry leadership. In this article, we’ll cover the pros and cons to LinkedIn ads. What Are the Pros to LinkedIn Ads? Insert tracking links.

Cost Per Thousand 97

Cost Per Thousand Cost Per Click Linkedin Paid Search Agency 97

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Top Rank Marketing

MAY 29, 2024

But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more. Start by updating your buyer personas that represent your ideal customers. Should you post short videos on YouTube as well as LinkedIn?

Social Media 99

Social Media Media Plans Planning B2B Thought Leadership 99

Oktopost

JUNE 21, 2022

According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. So, where can eager B2B marketers find the best influencers? Quick Links.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Strategic-IC

NOVEMBER 17, 2022

Working with clients across a multitude of industries - from MarTech to FinTech, from CyberTech, to HRTech, and with different levels of ABM maturity means we get to see ABM in action - in real life and not in a laboratory. But I think they're missing the bigger picture that ABM is for us and our clients. Q Who is ABM a good fit for?

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 99

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 99

Bluetext

MARCH 19, 2024

With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Directive Agency

FEBRUARY 28, 2022

As dedicated agents of marketing, we’ve seen the partnership world expand into a community of revenue generators. . It all starts by aligning your business goals to those of an organization within a similar industry or that can help support your outputs, ideology, and existing client goals, etc. .

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Agencies Paid Search Agency FAQ 52

Convince & Convert

SEPTEMBER 30, 2021

Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. To explain how social selling helps to grow customer relationships on a one-to-one basis, let’s look at these five ways to use it effectively: . Enrich ideal contract profiles. Identify prospects online.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Hubspot

OCTOBER 26, 2022

Maintain a presence in LinkedIn groups. Understand your ideal customer profile — inside and out. The potential customers you connect with will only buy from your company if they believe your solution is the best fit for their business — you could go so far as to say that B2B sales is the art of bridging that gap.

Ideal Customer Profiles 66

Ideal Customer Profiles Cold Calling Work Management B2B 66

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. You keep your profiles polished and attractive. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Click To Tweet.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 100

Linkedin Generation Marketing Budget Leads 100

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 61

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 61

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 127

Paid Content Features B2B Marketing B2B 127