Contently

JUNE 16, 2022

Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. Still, there are a few steps that marketers and brands can take to ensure that health-related content is accurate and meets ethical guidelines.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Sprout Social

FEBRUARY 29, 2024

Education and training in AI ethics and application enable businesses to inform their workforce about AI’s potential and limitations and how to leverage it responsibly. This includes assigning roles and responsibilities and introducing an independent body to oversee AI compliance for responsible and ethical usage.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Salesforce Marketing Cloud

APRIL 26, 2022

Discover how design can help build better relationships with customers and communities. They’re the type of people who love solving problems and designing solutions that serve both businesses and communities. Join the conversation in the Trailblazer Community. People are at the heart of everything they do. HIT THE TRAILS.

Design 97

Design Peer-to-peer Work Management Ethics 97

Salesforce Marketing Cloud

SEPTEMBER 23, 2021

We bring together the Salesforce community – including customers, partners, employees, and students – to learn, connect, have fun, and give back. Throughout Vaccine Cloud’s development, we applied ethical principles around issues like privacy, security, and the use of artificial intelligence. In 2020, it was an all-digital event.

Planning 98

Planning Marketing Management Personalization Ethics 98

ClickZ

JULY 21, 2023

This initiative not only fosters a sense of community but also caters to diverse interests and needs, ensuring a more inclusive and engaging shopping experience for their audience. You can draw valuable insights from Amazon’s Prime Day guidelines to optimize your own stores and promotions effectively.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

ClearVoice

SEPTEMBER 15, 2023

Ask about your candidate’s work ethic, ability to meet deadlines, collaboration skills, and the overall quality of their writing. Assess their writing based on creativity, adherence to guidelines, and how quickly they completed the assignment.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Sprout Social

MAY 23, 2023

Putting AI in charge is risky From spreading disinformation, to creating posts based on offensive AI output , putting unchecked AI in charge of social can create a brand crisis—any communications leader’s nightmare. From an ethical standpoint, I don’t think you’re ever going to put your social on autopilot,” Jeff explains.

Marketing AI 135

Marketing AI Social Media Trends Work Management 135

Valasys

DECEMBER 15, 2023

Blockchain opens doors to innovative loyalty programs, tokenization in smart contracts for marketing, and community-driven initiatives, creating deeper connections with your customers. Reward your advocates, fuel action with delicious incentives, and build communities that buzz with shared goals. Efficiency takes center stage.

Marketing AI 45

Marketing AI Work Management Transparency Paid Search Agency 45

Martech

JULY 12, 2023

On the app store, Threads is described as: “[A place] where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” Threads is enforcing Instagram’s Community Guidelines on content and interactions. Is Threads safe?

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Liveintent

OCTOBER 6, 2020

Here are a few unique ideas to help you stand out from the pack: Gifts for sustainable or ethical shoppers. of online shoppers are already using Order for Pickup to maintain social distancing guidelines. Then, empower a diverse group of people to reflect different communities in your products, brand, and marketing.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

xiQ

MAY 1, 2020

Personality insights and other aspects of behavioral science offer opportunities to better connect with individuals, and if done ethically it can be beneficial for consumers and businesses alike. The Ethics Of Personality Marketing. Personality marketing can create a better match for products, services or experiences.

Personalization 87

Personalization Planning Ideal Customer Profiles Work Management 87

Sprout Social

MAY 11, 2020

Journalists represent a community. Be ethical and mindful when interacting with others. If your organization doesn’t have a code of ethics for social media, you might want to start thinking about your own. For example, the New York Times’ guidelines for journalists heavily emphasizes respect and objective reporting.

Social Media 121

Social Media Effectiveness Media Ethics 121

Moz

JANUARY 5, 2020

If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. Create a fully complete , accurate, guideline-abiding Google My Business listing for each location of your business. Posted by MiriamEllis. Image credit: Migaspinto. Level 2: Fight Google. Fight the spam.

Google 78

Google SEO CAN-SPAM Communities 78

Hubspot

JULY 11, 2018

They do this by using their power of purchasing to support positive change, keep their manufacturing footprint small and responsible, give back to local communities, and make delicious ice cream. This cosmetics company cites environmental awareness and ethical consumerism as its bedrocks. Warby Parker. Uncommon Goods. Love Your Melon.

Ethics 98

Ethics Merchandising Startups Cross-Selling 98

Buffer

JANUARY 11, 2023

For example, if your community is on TikTok, you’ll need to create videos, whereas if your priority channel is Twitter, you'd come up with text ideas for tweets and Twitter threads. At Buffer, our content pillars include remote work, social media strategies, our culture, and highlighting sustainable and ethical brands.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

xiQ

MAY 1, 2020

Personality insights and other aspects of behavioral science offer opportunities to better connect with individuals, and if done ethically it can be beneficial for consumers and businesses alike. The Ethics Of Personality Marketing. Personality marketing can create a better match for products, services or experiences.

Personalization 62

Personalization Planning Ideal Customer Profiles Work Management 62

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. Ethical dopamine dressing, of course. The TLDR version?

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Contently

APRIL 10, 2019

Despite being a gargantuan presence that follows clearly defined gambling guidelines, PokerStars has been continually linked to lesser sites. Josem said some of these sites stretch the limits of ethical, legal gambling to the breaking point. The company threw parties for winners in their communities, which accomplished two things.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Hubspot

SEPTEMBER 3, 2020

Have an ethical hiring process that ensures opportunities are readily available to all. Another suggestion from Tettey is to implement an ethical hiring process that ensures opportunities are readily available to everybody. But do I know their history, and the history of their communities?

Paid Search Agency 101

Paid Search Agency Companies Thought Leadership Customer Satisfaction 101

Televerde

NOVEMBER 2, 2021

With the current push towards more sustainable business practices, companies would do well to focus on improving their ethical and responsible practices. Forecasters also consider a company’s stance on human rights issues, the health and safety of its employees, and how engaged a company is within its community.

Lead Scoring 52

Lead Scoring Lead Ranking Ethics Forecasting 52

Chris Koch

NOVEMBER 24, 2009

One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. obey your local laws, behave ethically, etc.) Guidelines are not guardrails.

Social Media 100

Social Media Media Guidelines B2B 100

Valasys

FEBRUARY 7, 2023

Above all, pharma marketing companies must adhere to strict regulations and guidelines to ensure compliance with their marketing practices. When marketing life sciences, building ethical and compliant relationships is essential. Plus, it’s crucial to remain competitive and relevant in the life science community.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Marketing Agencies 1 Marketing & Strategy 40

Hubspot

MARCH 29, 2018

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. It’s a more ethical approach that abides by the terms and guidelines set out by search engines. Black hat SEO goes against the guidelines set by search engines and manipulates them to gain higher rankings.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Litmus

FEBRUARY 14, 2020

The article used to be called the Bulk Sender Guidelines and lives under a help section on sending bulk email. That probably sounds scary for most subscribers, which is even more reason to follow Gmail’s guidelines. OK, getting down to what the guidelines actually are…. Catchy, right? That wraps it up for this week.

CAN-SPAM 77

CAN-SPAM Deliverability Guidelines Google 77

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Though ethics is not a frequent topic of discussion among content marketing thought leaders, a key principle that is widely accepted is the importance of transparency. The silence is understandable.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

Hubspot

MAY 15, 2018

Today, Facebook released its first ever Community Standards Enforcement Report to the public. The report , which was included in the company's overall Transparency Report , largely covers the content in violation of Facebook's Community Standards that was discovered and removed from October 2017 to March 2018. Hate Speech.

Facebook 69

Facebook CAN-SPAM Transparency Content 69

Buzz Marketing for Technology

JULY 1, 2008

Twelve Tips for Growing Positive Communities Online. Ethics builds trust and credibility. Tapping into the wisdom of the community. Were not saying that bloggers must follow these guidelines. Journalism 2.0: How to Survive and Thrive. Tools for Citizen Journalists. Make Internet TV. Training Citizen Journalists.

Screencast 100

Screencast Ethics Blogger Transparency 100

Moz

MARCH 2, 2020

Participating positively in the life of the community they serve. A trustworthy agency will ensure avoidance of any tactics that pollute the Internet with spam listings, spam reviews, negative attacks on competitors, and negative impacts on the service community. selling ethical java while doubling as funding for LGBTQ+ organizations.

Ideal Customer Profiles 65

Ideal Customer Profiles SEO Paid Search Agency Advertising Agencies 65

Hubspot

AUGUST 20, 2019

Overall, all nonprofit organizations should follow ethical fundraising practices. Also, before you implement any of these ideas, don’t forget to review the fundraising guidelines from the IRS. Host a 5K race for employees (and community members) to participate in. We talk more about these below. Individual Fundraising.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

Webbiquity

APRIL 12, 2022

On the other hand, if your social media reputation is damaged, consumers may feel they have a social and ethical responsibility to avoid your brand. This policy should tell your employees the following: Brand guidelines: Not everything is fit for posting. Confidentiality guidelines: These govern the use of company and user data.

Social Media 277

Social Media Marketing Management Media Guidelines 277

Delivra

OCTOBER 10, 2018

Create communities around your brand? Here’s what Gordon Dahl, Digital Media Sales Consultant had to say about “Email Persuasion”: “If you want to build a high-quality, high-converting email list in an ethical and engaging way, this book is for you. Looking to accelerate sales? Attract an army of new brand advocates?

Email Marketing 74

Email Marketing Planning Top of Funnel Best Practices 74

Convert

FEBRUARY 9, 2021

What is Ethical Optimization & Why Should You Care? As brands like Netflix and Amazon scale their testing programs, it is only a matter of time until the question of ethics in A/B testing becomes mainstream and gets its own set of guidelines. Ethical A/B testing is testing that treats site visitors as humans.

Ethics 52

Ethics Optimization Work Management Marketing Management 52

Buzz Marketing for Technology

JULY 22, 2008

What I’ve realized in following the book’s simple guidelines is that drawing actually helps your brain work better. Here’s the skinny (as seen in today’s StartupNation Community Bulletin newsletter): Free Telechat. It’s a refresher in that it forces you to deal with your thoughts in a visual way.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Salesforce Marketing Cloud

DECEMBER 14, 2023

The ways to protect can vary from using technical tools and learning secure development practices to creating guidelines for employees on ways to use social media. This includes knowledge of the regulatory and ethical aspects of AI and how AI impacts policies, business strategy, data governance, and privacy.

Work Management 105

Work Management Business Resource Management Allocation 105

Hubspot

JANUARY 15, 2014

Backlinks: Backlinks are another word for inbound links which, when ethically gained, are still helpful for good SEO. Google’s own quality guidelines should be your BFF in this arena. Technical marketers should learn to review and update this content to communicate whether pages should be indexed.

SEO 28

SEO SERP PageRank eCommerce 28

Hubspot

NOVEMBER 22, 2016

Where and how your pages rank in Google can make or break your organic search traffic, so it’s important to understand how the algorithm works and how to ethically optimize for it. There’s a 146-page document that explains the guidelines used by search evaluators when rating results. As marketers, all of this stuff matters.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

nDash

SEPTEMBER 7, 2022

Google provides guidelines that work together with their already-established search engine optimization (SEO) guidelines to help content creators find the right balance. With a strong ethical influence, artificial intelligence can provide a better overall human experience by delivering perfectly timed, personalized content.

Marketing AI 98

Marketing AI Content Marketing Paid Search Agency Planning 98