Heinz Marketing

JUNE 21, 2022

Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. The community boom demonstrates our desire to move beyond isolated content and toward collaboration.

Communities 105

Communities Lead Ranking Ad Frequency Marketing & Strategy 105

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 120

Communities Work Management Marketing Management Paid Search Agency 120

LeadsRX

MAY 4, 2021

We’ve formalized our approach to giving back to our community and can’t wait to get started. It hasn’t been without a lot of hard work, some trust and faith from our very first customers who took a chance on us in 2015, and continuing support of and trust in us from our current roster of customers. But we can do more.

Communities 112

Communities Multi-Touch Attribution Outreach Organic Leads 112

Sharpspring

JULY 12, 2021

Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 97

Social Media Communities Work Management Tips 97

Martech

SEPTEMBER 9, 2022

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. Two kinds of disconnection — personal and technological — two solutions — building community and building a natively connected marketing, sales and service platform. Bringing us back together. The network effect.

Marketing Automation Services 114

Marketing Automation Services Communities Hubspot Enterprise Management 114

Heinz Marketing

APRIL 8, 2022

It’s safe to say that’s not how we want our prospects or customers to feel. So, why not let them turn to your community? The Value of Community Learning. While anyone can go down a Google rabbit hole to learn something new, communities present an opportunity for group learning. The Value of Community Learning.

Communities 107

Communities B2B CMO Paid Search Agency 107

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Stevens & Tate

MAY 13, 2022

A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. Advocates are customers, employees, fans, and influencers. The best way to advertise is through word of mouth and advocates in the community will do that. Measuring ROI.

Communities 93

Communities Marketing & Strategy Marketing Strategy Word of Mouth 93

Salesforce Marketing Cloud

DECEMBER 11, 2023

At Salesforce, we understand the unique value of community. That’s why we want to help you get the most out of the Trailblazer Community. Since its establishment in 2006, the Trailblazer Community has gained millions of members around the world. With so many topics and groups to explore, where should you begin?

Communities 59

Communities Peer-to-peer Marketing AI Lead Ranking 59

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. It opens up a whole new dimension to your business (and life ) while providing a texture that enhances the quality of what your customers experience.

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Heightened customer expectations and consumer demands equate to a potential increase in the velocity of service inquiries. Avoid Social Customer Care Burnout.

Work Management 179

Work Management Marketing Management Communities Social Media 179

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

Communities 121

Communities Ad Building Branding Brand Identity 121

Vidyard

MARCH 30, 2022

Anything from best practices, new tactics, and really, anything that will help you get better at booking more meetings and closing more deals. However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Customer Stories 2.3 Top Sales Communities to Join 2.1

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Adobe Experience Cloud Blog

FEBRUARY 3, 2020

Marketing Nation Community is the answer. Ask questions, share your best practices and lessons learned, and together, help each other get the most out of Marketo. Having access to a powerful and supportive community is what helps us grow and develop professionally.

Communities 145

Communities Marketo Paid Search Agency Thought Leadership 145

Heinz Marketing

MARCH 5, 2022

As we arrive at this “new normal” for leadership, many can’t help but wonder how to maintain authentic relationships in this newly popular hybrid model. The importance of proving marketing’s value is another topic widely discussed and is quite a journey through its communication. Where Community Really Matters #HelpUkraine.

Communities 109

Communities B2B CMO Work Management 109

Salesforce Marketing Cloud

JUNE 15, 2022

You may still wonder: What is an NFT and how can it help my business ? Here, we offer a primer to help make sense of NFTs and how they can benefit businesses. In Web3, the decentralized world puts ownership into the hands of the community. Wow your customers wherever they are. Community drives success in this world.

Ad Building 98

Ad Building Wiki Communities Loyalty 98

Sprout Social

AUGUST 30, 2022

Discord is the future of online communities. Gen Z, in particular, is opting to spend time in smaller, private online communities. Marketers, creators and community builders looking to future proof themselves should take a moment to reflect—are you part of that “digital campfire?” Instead, it is a community platform.

Communities 82

Communities Branding Brand Identity Template 82

Heinz Marketing

APRIL 18, 2022

Ensuring that your company is producing effective content helps build brand awareness and consumer loyalty which ultimately leads to more sales. Council Post: Sales Is A Team Sport: 6 Tips To Help All Your Employees Adopt A Sales Mindset. The Importance of B2B Communities: What’s in It for Marketers? Leading with Empathy.

B2B Sales 102

B2B Sales Communities B2B B2B Thought Leadership 102

Metadata

FEBRUARY 21, 2023

She may sound like a superhero in a Marvel movie, but Sydney Sloan is more commonly found flexing her B2B marketing superpowers in the form of creating unexpected, personalized customer experiences. The first 90 days (or from closed won to go live) are the most important stage of the buyer and customer journey.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Branding Brand Identity Work Management 52

Sprout Social

MARCH 20, 2023

That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content. About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one.

Communities 87

Communities Paid Search Agency Product Peer-to-peer 87

Influitive

FEBRUARY 16, 2021

A core use case for many customer advocacy programs is reference management. These programs can help marketers easily build a pool of advocates willing to share their experiences or nurture new customers to be future reference champions.

Communities 130

Communities Ad Building Automation Relevance 130

Strategic-IC

FEBRUARY 20, 2024

How do you build loyal customers? Customers that support you, value you, and refer you to their peers? Customers for life? But remember, you’re placing your bets on customers that don't churn: “The ones that are happy – and which bring in the majority of your revenue.” It all starts with investing time.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Litmus

FEBRUARY 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? And underappreciated sometimes.

Communities 82

Communities Work Management Thought Leadership Design 82

Sharpspring

JUNE 3, 2020

However, in order to show our unwavering public support for the Black community, we are also sharing it here. Too often, companies – especially public companies – sit on the sidelines for fear of upsetting or alienating investors, partners, or customers. To stand with the Black community is not to stand against the police.

Communities 124

Communities Paid Search Agency Lock-In Class 124

Martech

MARCH 8, 2023

Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. There are concrete steps for companies can take to help women succeed in the workplace. This means that the number of women employed in the field is falling.

Communities 97

Communities Work Management Marketing Management Thought Leadership 97

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

Communities 116

Communities Transparency B2B Click Rate 116

Salesforce Marketing Cloud

JANUARY 4, 2022

In many ways, a healthy relationship between your brand and its community parallels that of a healthy relationship between two people. Community appreciation rests on simple tenets like respect and empathy, and a positive, long-lasting, and mutually-beneficial relationship should be celebrated whenever possible. Be patient.

Communities 98

Communities Loyalty Ad Building Branding 98

Litmus

MARCH 13, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? For me, it’s the warmth.

Communities 66

Communities VALS Copywriting eCommerce 66

Conversica

AUGUST 31, 2022

The Conversica Community Is Here! We are excited to announce that the Conversica Community is live! We’ve been hard at work over the past several months, creating a space for our customers to connect with their peers, join discussions, share industry best practices, and learn new ways to elevate their businesses with Conversica.

Communities 52

Communities Peer-to-peer Practices Features 52

Sprout Social

SEPTEMBER 24, 2021

As a social media marketer and Taylor Swift stan , I’m constantly in awe of her community management mastery. Not only does Taylor follow her community, she actively listens to them. That’s where you’ll build the most loyal customer relationships. If you invest in your community and truly listen, they’ll invest in you.

Communities 118

Communities Lead Ranking Class Buzz 118

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. The aspect that I loved the most was customer retention by way of better onboarding.

VALS 69

VALS Communities Copywriting eCommerce 69

Liveintent

MAY 3, 2021

Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs. Here are some of the highlights. Changing Consumer Expectations.

Newsletter 116

Newsletter Communities Branding Brand Identity 116

ClearVoice

AUGUST 14, 2023

Given these advances, can credit unions and community banks still produce content that markets themselves effectively? Providing personalized service by understanding customer needs is still the goal of content marketing. Helping community banks optimize their content marketing initiatives and enhance their brand positioning.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

B2B Digital Marketer

JULY 20, 2023

Unleashing the Revenue Potential of Community Building and Customer Experience In this episode of B2BDM, Jack Foster discusses the important role of customer experience and community in differentiating companies in the market. ” “So customer insights, it has to be a huge input.

Communities 40

Communities Generation Word of Mouth Differentiation 40

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85