Marketing Insider Group

MARCH 31, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Choose a language that reflects the local culture to communicate. Get Involved in Your Community.

Buyer Personas 314

Buyer Personas SMS Content Communities 314

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics.

Social Media 100

Social Media Communities Wiki Work Management 100

Hubspot

AUGUST 30, 2018

Online communities can create meaningful connections that lead to long-term relationships -- but if you only have conversations online, you risk losing that personal touch. Align your offline community with your company’s mission. What do you want to achieve with your offline community? What do they like about you?

Communities 73

Communities Online Marketing Ad Building Advertising Agencies 73

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. While it seems obvious, it bears repeating: Social Selling is not Social Media Marketing. . Organic social media marketing supports the big picture and aims of an organization.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Martech

JULY 12, 2021

As users continue to shift from brick-and-mortar to the digital world, search marketers have an unprecedented amount opportunities to reach new customers in personalized, engaging ways , deliver remarkable digital experiences, and drive more conversions. Growing your network in a virtual environment can be challenging.

Peer-to-peer 101

Peer-to-peer Bundling PPC Landing Pages 101

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 95

B2B Advertising Agencies Paid Search Agency Co-Registration 95

Hubspot

JUNE 10, 2020

And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry. Alternatively, you might purchase the VIP Startup Founders & Execs Pass, or the Investor Pass, for full access and opportunities for networking and mentorship. Venture Café. Penguin Strategies.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Optinmonster

APRIL 29, 2022

Ideally, you want to have ways to reach customers who are in the Awareness, Evaluation, and Conversion stages. Likewise, if you optimize your Conversion strategies but neglect Awareness and Evaluation, you won’t have any leads to convert at all. Feature Real Users in Your Marketing. Offline Lead Generation Ideas.

Lead Generation 100

Lead Generation Lead Ranking Generation Lead Scoring 100

Sprout Social

FEBRUARY 14, 2023

Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks.

Examples 87

Examples Zoominfo Work Management Webinar Metrics 87

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Marketing Analytics Summit 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Brandpoint

MARCH 30, 2020

Are you currently using all the available tools to optimize and communicate your personal brand? Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. What questions do they want answered?

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Anyword

OCTOBER 4, 2021

Guest blogging is a great way to increase your agency’s visibility and create thought leadership in the market. You can network with different authors for a change. That should include networking events, business expos, trade shows; you name it. The goal of going out is to make your agency a part of the local community.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

LeanData

SEPTEMBER 21, 2020

Join an elite community of B2B professionals for OpsStars 2020 virtual event on Tuesday, October 20 – Wednesday, October 21. It’s where the boldest and brightest in Sales, Marketing, Customer and Operations will come together to master best practices, identify new trends, and strive towards operational excellence. Still not sold?

Peer-to-peer 52

Peer-to-peer Forecasting Class Education 52

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. This is a great analogy of how lots of brands first approach influencer marketing.

Planning 266

Planning Tips Top of Funnel Work Management 266

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Conference 63

Conference Advertising Agencies Peer-to-peer B2B Marketing 63

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Brandpoint

JULY 8, 2019

It’s no secret that marketing conferences are an investment of time, money and energy. They’re also a fantastic chance to network (and even gain quality sales prospects) — it’s a no-brainer. 2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. 2018 Content Marketing World.

Conference 107

Conference PR Storytelling Public Relations 107

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. However, I have continued to network one-on-one during the pandemic. The event chat is always too crowded and moving too fast for any good conversations. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Martech

AUGUST 4, 2021

Good morning, Marketers, the agenda for our MarTech conference, held September 14-15, is taking shape. Until then, we’ll stay on top of the big shifts in marketing technology, like the transition to CTV. For instance, we’re finding out more about this space from the global video network Vevo. More details below.).

Cable 107

Cable Bundling Work Management Cross-Selling 107

Salesforce Marketing Cloud

JUNE 21, 2022

And they help attendees skill up via product workshops and insights from your company’s experts. The basics of event marketing. Event marketing caters to the attendee. Make sure to curate space for networking in your agenda, both as standalone mixers and within programming. Not for seats in a breakout room.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Creating a sense of urgency can significantly boost conversions and click-through rates. ” “Join Our Community: Together, We Shape the Future.”

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. 2) Keep the conversation going. 4) Nail your key markets first. 1) Keep the barriers to entry low.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Valasys

APRIL 9, 2024

The LinkedIn virtual network, which is populated by different industries’ professionals, presents a huge scope of possibilities to exploit, thus the lead generation – a completely doable and accurate endeavor of very high potential. This positions you as a trusted source of information within your professional network.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Content4Demand

JANUARY 3, 2019

Far be it from us to complain about having too many choices, but the growing list of options in B2B marketing events can certainly make it difficult to prioritize your conference and continuing education budgets. We feel your pain, and we’ve done our best to help by carefully selecting this list of the top 10 B2B marketing events for 2019.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Hubspot

MARCH 23, 2020

Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. Undoubtedly, online tools and experiences are an integral part of a modern marketer's role. Imagine how much easier it is for marketers from India, Ireland, Australia, and the U.S. Image Source.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

ClickZ

JANUARY 6, 2022

Getting buy-in requires strong relationship building and clear communication, keeping in mind that success will benefit the entire business. the one mission they all share is the need to accelerate their digital marketing capabilities to fuel long-term business growth. It impacts the whole business.” Sabrina Rodriguez.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. Does it work?

Youtube 125

Youtube Privacy Video Marketing Click Rate 125

EveryoneSocial

DECEMBER 8, 2020

Branding used to be just for businesses — a key part of a company’s strategy for building awareness and gaining increased market share. . They will ask for referrals or search online or reach out for recommendations on social networks. . Nurturing employees’ personal brands is in reality an effort in recruitment marketing.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Hubspot

MARCH 22, 2023

If you’re a consultant looking for new opportunities, you should be actively networking. As in any other field, networking is mainly about meeting new people in your industry or industries adjacent to yours and forging lasting relationships with them. What makes networking different for consultants? Image Source 1.

Consulting 66

Consulting Tips Peer-to-peer Advertising Agencies 66

Salesforce Marketing Cloud

NOVEMBER 7, 2023

A great sales kickoff includes team-building, recognition, interactivity like workshops and discussions, and, yes, presentations (but not too many, please). These exercises also create valuable networking opportunities, where employees and leaders from different teams can step outside their circles and connect. What are the products?

Work Management 64

Work Management Cross-Selling Marketing Management Paper 64

FMG Suite

MAY 11, 2021

Learn what marketing strategies work for them to generate new leads. We took the creative marketing ideas from the webinar and put them together in this article, along with extended, updated content we hope you find valuable. Read on to learn about lead generation ideas you can use with online and offline marketing.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

EveryoneSocial

APRIL 14, 2020

Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Yet all too often organizations only rely on a few people to create content — typically someone (or multiple people) in the marketing department.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Hubspot

APRIL 13, 2022

Form an SLA with the marketing team. There's no such thing as "enough" leads that marketing could supply to the sales team, and sales would love to close deals every hour if they could. This happens when marketing and sales are moving in lockstep. But thanks to reality, that just can't happen. Not exactly.

Enterprise Management 59

Enterprise Management Work Management Business Marketing Management 59

Outbrain

DECEMBER 1, 2022

There was pretty much only one way to buy or barter for the things you need: face to face among your immediate community. Local advertising is a marketing strategy that targets audiences close to your business location. It involves delivering messages that are specifically relevant to the local market to attract nearby customers.

Advertisements 26

Advertisements Advertising Marketing & Strategy Word of Mouth 26