Contently

MAY 11, 2024

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. Maybe this research leads you to discover an uptick in veganism in your community—the perfect opportunity to write about your new vegan cheese options.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Hubspot

JUNE 4, 2019

Today, forums are still significant opportunities to build an online community, and allows your audience to connect in a place where they know their interests are shared. There is an incredible amount of value in reaching and building your community using a forum. Price : Free to start. Image courtesy of phpBB.

Enterprise Management 78

Enterprise Management Marketing Management Communities CMS Development 78

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content. Our #wahlcutoftheday is from @andyauthentic.

Communities 81

Communities Ideal Customer Profiles Forrester User-Generated Content 81

Eric Mower + Associates

APRIL 9, 2019

The way we see it, community and regional banks are uniquely positioned to benefit from social influencer campaigns. These locally focused institutions that often do so much to give back to their communities have a personal story to tell. The influencer community is tightly knit. But what does it mean?

Paid Content 69

Paid Content Communities Positioning Campaigns 69

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. Without a social presence, you aren’t a part of vital conversations happening about your system. Tuning into social media listening will help you pinpoint key areas of opportunity.”

Social Media 99

Social Media Enterprise Management Work Management Marketing Management 99

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As a brand or business, how do you ensure that the conversations you take part in are appropriate? Social and world events impact your presence and community. Explore the themes and patterns of the conversation and general sentiment.

Social Media 109

Social Media Media SWOT Guidelines 109

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Contributed Community Activity. Community Events & Sponsorships.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. SMMs , get the tools, resources and conversations to develop their social marketing skills and grow your careers. Hashtags group together similar conversations to help people find content that matters to them.

Effectiveness 116

Effectiveness Social Media Paid Search Agency Viral Marketing 116

Buffer

MAY 26, 2022

In the first stage, we invite the entire team to nominate their favorite charities based on a set of guidelines provided. We have evolved our selection guidelines over time based on Buffer’s values and vision, the diversity of our global team, and the potential impact of our donation.

Allocation 94

Allocation Guidelines Communities Budget Programs 94

Salesforce Marketing Cloud

APRIL 30, 2024

Top 4 customer service metrics to track How to use technology to track customer service metrics How AI can enhance customer service performance How to implement customer service metrics strategies Join the Serviceblazer community We’d love for you to join our amazing community of Serviceblazers.

Service 52

Service Customer Satisfaction Guidelines CRM 52

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. LinkedIn Groups provide an intensive space for members to engage in meaningful conversations around an industry or topic. This creates a robust community within LinkedIn.

Linkedin 125

Linkedin Work Management Rules Marketing Management 125

Salesforce Marketing Cloud

APRIL 21, 2022

For one thing, you might not know that the name is an acronym: it stands for Searchable Log of All Conversations and Knowledge. If your guidelines are lengthy, complex, and/or inconsistent, then it will be hard to use them. Once everyone understands the guidelines, you’ll need to show how they work in practice.

Branding 98

Branding Brand Identity Guidelines Paid Search Agency 98

Marketing Insider Group

OCTOBER 18, 2023

A gripping retelling on a news site can move the community to rally in support of the victims with volunteer aid or donations. Higher conversions and more loyal clientele will follow. For example, the official report about a fire may simply cause a person to shake their head over the travesty.

Top of Funnel 260

Top of Funnel Tips Content High Quality Lead 260

Marketing Insider Group

OCTOBER 20, 2020

Here’s how market leaders are doing this: L’Oréal uses social media hashtags to showcase its culture; employees don the roles of brand spokespeople to keep their community growing. Customers will initiate conversations with brands, but not relationships. Empower employees to build the bridge.

Business 343

Business Work Management Correlation Cable 343

SocialPilot

FEBRUARY 1, 2024

While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. Trusted Voices in Niche Communities Micro-influencers are considered expert voices in their niche. Where will you get more conversions? They make up 47.3%

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 80

Martech

SEPTEMBER 28, 2023

Generative AI uses large language models (LLM) trained on terabytes of data that allow us to enter simple, conversational requests or prompts to produce almost anything within seconds. However, the tools and analysis ChatGPT provides on your brand’s voice can help guide the conversation.

Marketing AI 126

Marketing AI Work Management Generation Marketing Automation Services 126

SocialPilot

FEBRUARY 11, 2024

Search for influencers who actively engage with their audience through comments and direct messages, fostering community. Identify influencers with experience in hosting impactful events or webinars, enhancing community engagement. Find influencers who’ve built tight-knit communities around [specific niche]. Any lessons for us?

Sales Management 90

Sales Management ROI Planning Work Management 90

KoMarketing Associates

OCTOBER 3, 2017

The ability to stand out amongst millions of social media participants requires regular participation, quality content and an active network in the community. Being able to contribute effectively in a social media community requires focus on objectives defined. Communication. At some point, you must network within the community.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

Buzz Marketing for Technology

AUGUST 1, 2008

Online Communities Build, manage and measure your community successfully. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. Community Guidelines.

Communities 100

Communities Enterprise Management Work Management Business 100

Valasys

JUNE 30, 2023

Utilize the available features as per the guidelines provided. Configure the permissions as per your requirements and the guidelines provided by the bot. Use the search functionality within Discord to look for the Midjourney AI community or server. Provide payment details if applicable (depending on the offer).

Guidelines 52

Guidelines Terms and Conditions Pricing Price 52

SmartBug Media

OCTOBER 16, 2020

While some seniors are able (and more importantly, willing) to research and find a senior living community for their future, often that responsibility falls on their adult children. Make sure that you’re sending the right message and flexing your inbound muscles to the max by following a few of the guidelines we have listed here.

Paid Search Agency 105

Paid Search Agency Companies Buyer Personas Inbound Marketing 105

Bluetext

MARCH 19, 2024

Engage with Reddit Communities Immerse yourself in relevant Reddit communities (subreddits) to foster meaningful discussions and connections. Participate in AMAs (Ask Me Anything), share valuable insights, and respond to inquiries to establish credibility and rapport within the community.

Social Media 44

Social Media Linkedin Thought Leadership Media 44

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Books provide knowledge and guidelines from leaders who share valuable insights from their own experience in your industry.

Social Media 135

Social Media Social Marketing Media Planning 135

Salesforce Marketing Cloud

APRIL 26, 2022

Discover how design can help build better relationships with customers and communities. They’re the type of people who love solving problems and designing solutions that serve both businesses and communities. Join the conversation in the Trailblazer Community. People are at the heart of everything they do. HIT THE TRAILS.

Design 97

Design Peer-to-peer Work Management Ethics 97

Martech

DECEMBER 1, 2022

More often than not, those useful reviews come from active members of the Yelp community. Even in a verbal discussion, understanding the right way to phrase this conversation when it comes to Yelp is very important because of the rules in this area above. The Content Guidelines are short and worth understanding well.

Ideal Customer Profiles 106

Ideal Customer Profiles Business Guidelines Mobile Advertising 106

Litmus

MARCH 11, 2021

We recently reached out to the email community on social media, asking them whether they agreed or disagreed with two statements around light and dark modes. The Dark Mode vs. light mode conversation has been prominent in the design world’s user experience (UX) corner for a number of years. But don’t let brand guidelines stop you.

Terms and Conditions 139

Terms and Conditions Guidelines Design Multi-Channel 139

Hubspot

SEPTEMBER 1, 2023

Find AI tools with guidelines or support. ChatSpot users with free accounts are supported by the community, and paid accounts have varying levels of support, including email, chat, and phone. An AI Ethics Policy is a set of guidelines outlining how you use AI and addressing the ethics involved. Follow brand guidelines.

Ethics 71

Ethics Marketing AI Training Work Management 71

Martech

DECEMBER 8, 2021

When sites aren’t accessible, they are not only going to lose out on potential conversions from differently-abled users, but they also become vulnerable to legal action. The W3C has published a list of common failures for its Web Content Accessibility Guidelines (WCAG) 2.0 that search marketers and businesses can reference.

Cost 104

Cost Marketing Websites Paid Search Agency Terms and Conditions 104

Zoominfo

DECEMBER 5, 2018

Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews ( source ). You can always venture into other communities, but having a core group of subreddits is crucial to creating a focused marketing strategy. Identify your target subreddits.

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Litmus

MARCH 5, 2021

When looking for inspiration, keep your brand guidelines and brand voice top of mind. The email community (you!). This blog post would be incomplete if I didn’t also mention the email community and industry thought leaders who openly share what they’ve learned. Does this work for your brand? Did it actually work? What’s next?

Examples 107

Examples VALS Newsletter Communities 107

Optinmonster

JANUARY 19, 2023

A membership site is a separate part of your website that offers membership perks like gated content , exclusive or early access to products and services, community forums, and more. The best memberships and online communities achieve some combination of these goals all at once. What’s a Membership Site?

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Scoop.it

MAY 30, 2024

When trust is built, conversions soon follow. The formula here’s simple: Brand trust = conversions = happy customers who keep coming back. Similarly, when you share content from other thought leaders, you are fostering community and engagement. 95% are likely to remain customers of a brand they trust.

Curation 62

Curation Copyright Paid Search Agency Content 62

Martech

JULY 12, 2023

Meta has described Threads as “Instagram’s text-based conversation app”. On the app store, Threads is described as: “[A place] where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” Threads is enforcing Instagram’s Community Guidelines on content and interactions.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Sprout Social

JULY 12, 2022

Many creators will include their email address (or that of their PR person) so brands can easily start the conversation about a sponsored video. Follow TikTok’s community guidelines. Work with the influencer to create a video that will appeal to their audience, helping you grow your account and reach new customers.

Tips 97

Tips Viral Marketing Social Media Guidelines 97

Content Standard

MAY 18, 2021

Purpose-driven brands like Eastern Bank continuously elevate social justice issues by publishing content written by members of the many communities they strive to serve. After all, there’s the brand voice, brand guidelines, and brand point of view to protect. Are we evolving how we bring our purpose to market?

Ideal Customer Profiles 115

Ideal Customer Profiles Advertising Agencies Communities Education 115

BenchmarkONE

MARCH 18, 2020

Define a set of clear and comprehensive guidelines around the kind of group you’re creating and make sure those guidelines are front, center, and easily accessible, not only to the admin team but to the group members as well. Instead, think of ways you can start conversations. You’ve set guidelines.

Facebook 80

Facebook Webinar Metrics Business Guidelines 80