Martech

DECEMBER 7, 2023

Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. Identify different targeting options that allow advertisers to become part of these conversations.

Advertisements 107

Advertisements Advertising Conversion CPC 107

Sharpspring

JULY 12, 2021

Looking for tips to optimize your brand’s community management for social media? The most effective businesses on social media today use an online community management model, which helps them truly understand what their customers are looking for. What Is Community Management for Social Media?

Social Media 97

Social Media Communities Work Management Tips 97

Sprout Social

AUGUST 30, 2022

Discord is the future of online communities. Gen Z, in particular, is opting to spend time in smaller, private online communities. Marketers, creators and community builders looking to future proof themselves should take a moment to reflect—are you part of that “digital campfire?” Instead, it is a community platform.

Communities 80

Communities Branding Brand Identity Template 80

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 117

Communities Work Management Marketing Management Paid Search Agency 117

Salesforce Marketing Cloud

FEBRUARY 21, 2022

Representation matters Inspiring a new series Being the #AskTheTrailblazer host Trailblazer impact Trailblazer Community impact Get involved! While there will always be challenges when navigating to new career heights, there’s really a power in community. Join the conversation on the Trailblazer Community. SIGN UP TODAY.

Communities 98

Communities Peer-to-peer Fulfillment Touchpoints 98

Vidyard

MARCH 30, 2022

However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Top Sales Communities to Join 2.1 He’s also the Founder of DeathToFluff , a new online sales community that provides legit sales and marketing advice without, you guessed it, the fluff. Josh Braun 1.2

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Heinz Marketing

MAY 26, 2023

As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. As you begin to build or reinvigorate your online community, here are 3 strategies to inspire member engagement and drive meaningful conversations.

Communities 52

Communities Marketing & Strategy B2B Guidelines 52

Thinkers360

MARCH 28, 2024

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool.

Communities 60

Communities B2B Thought Leadership Tools Thought Leadership 60

Strategic-IC

FEBRUARY 20, 2024

Access all your data, and make sure everyone in your organization with an understanding of your current clients is involved in the conversation. The secret to messaging that’s going to resonate with target customers – and start the right conversations – is talking in, not your brand language, but theirs. “We Go big on the human angle!

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Valasys

OCTOBER 2, 2023

With the ability to easily share ideas comes the responsibility to foster healthy online communities. The Risks of Unmoderated Online Communities Without proper moderation, online platforms can quickly descend into cesspools of hate speech, cyberbullying, and other abuse. With smart moderation, your community can flourish.

Communities 52

Communities User-Generated Content Analysis Positioning 52

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. So we thought to ourselves: What if we made a new and totally rockin’ version of our community? When *communities* collide—get it?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Oktopost

JULY 20, 2023

Threads is designed to be a space for sharing text updates and joining public conversations. It’s like taking the best of Instagram’s photo and video-sharing capabilities and expanding it to include text-based communication. But what really sets Threads apart is its tools for enabling positive, productive conversations.

Conversion 91

Conversion Social Media Ideal Customer Profiles Communities 91

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it? Scientists? Makeup aficionados?

Communities 86

Communities Paid Search Agency Product Peer-to-peer 86

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . When will you move conversations “off-stage” and into a more private channel like a DM? Ensure Your Community Management Team Has The Right Software.

Work Management 178

Work Management Marketing Management Communities Social Media 178

Salesforce Marketing Cloud

DECEMBER 11, 2023

At Salesforce, we understand the unique value of community. That’s why we want to help you get the most out of the Trailblazer Community. Since its establishment in 2006, the Trailblazer Community has gained millions of members around the world. Peer-to-peer learning is a powerful tool for problem-solving and skill-building.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. These are also prime topics of your marketing conversation.

Conversion 130

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 130

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

Communities 121

Communities Ad Building Branding Brand Identity 121

SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Branding Brand Identity Work Management 52

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

Communities 116

Communities Transparency B2B Click Rate 116

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community?

VALS 69

VALS Communities Copywriting eCommerce 69

Litmus

MARCH 13, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? Non-stop learning.

Communities 66

Communities VALS Copywriting eCommerce 66

Metadata

FEBRUARY 21, 2023

Lastly, build up a community, identify community leaders and think about how you can organize User Groups around topics and geographies to get your cherished customers to connect with you. Just look at this amazing community as an example! I’m also a big fan of Matt Heinz & Latane’s CMO community.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Liveintent

MAY 3, 2021

Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs. Here are some of the highlights. How to build connections with your audience.

Newsletter 116

Newsletter Communities Branding Brand Identity 116

Sprout Social

JUNE 10, 2020

To our Sprout community, The events of the past couple weeks have laid bare the broken aspects of our society, and the pain and suffering that too often sit in the blurry periphery of our collective vision. This post Sprout Social stands with the Black community originally appeared on Sprout Social. Black lives matter. You matter.

Communities 120

Communities Education Validation Act-On 120

Martech

MARCH 8, 2023

Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. The post International Women’s Day 2023 and the martech community appeared first on MarTech.

Communities 84

Communities Work Management Marketing Management Thought Leadership 84

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Sharpspring

JULY 10, 2021

Looking for tips to optimize your brand’s community management for social media? The most effective businesses on social media today use an online community management model, which helps them truly understand what their customers are looking for. What Is Community Management for Social Media?

Social Media 52

Social Media Communities Work Management Tips 52

Tomorrow People

NOVEMBER 6, 2020

It revealed that buyers overwhelmingly trust information from their professional community—mainly their peers, current customers or vendors, but also more junior colleagues and industry sources. However, this does not diminish the reality of the situation: buyers use their community as a trusted source. Ultimately, money talks.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Heinz Marketing

APRIL 30, 2022

A brand is a community of people who share the same beliefs despite how much marketers believe they have it under their control. A few ways to make this happen include putting it on the agenda, establishing communities, identifying collaborative projects, and offering a visceral experience.

Conversion 98

Conversion Effectiveness Branding Brand Identity 98

Bannersnack

AUGUST 24, 2023

9 minutes read Measuring the performance of all your marketing efforts is crucial – but no other metric is as quintessential as your conversion rate. This is it – this is where it all comes down to in the end: bringing your target audience to take action, buy something from you, or become part of your community.

Conversion Rate 52

Conversion Rate Conversion Communities Buy 52

Biznology

AUGUST 14, 2018

While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI , there is something else you might be able to add your holy of holies —your KPIs—meetups! Spoil your community like that. This is a thing.

Communities 126

Communities Blogger Class Twitter 126

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community?

VALS 55

VALS Communities Copywriting eCommerce 55

Oktopost

JULY 29, 2022

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Hot Topics: Golden community building tips for B2B brands. Episode Summary. Meet Jessica.

Communities 62

Communities Ad Building PR Youtube 62

Sprout Social

SEPTEMBER 8, 2021

Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. Twitter Spaces is a new feature that allows users to have live audio conversations on the platform. Users can host these conversations in an audio chat room called a “Space” and invite other users to participate. Invite speakers.

Twitter 133

Twitter Conversion Communities Work Management 133

Kevin Indig

JULY 10, 2023

Community-Led Growth (CLG) gets a lot of hype right now, but there is also lots of fluff on the web about it. I’ve had many touchpoints with communities as growth vehicles (e.g. I helped build the Atlassian community, which now spans over 300 events). However, communities are very hard to get started.

Communities 52

Communities Enterprise Management Work Management Startups 52