SmartBug Media

MAY 20, 2020

Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. After the event is over, upload the slides to SlideShare. Press releases. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

If you’re new to Salesforce and what we do , you may not know about Dreamforce, our annual event that combines community and customer success. Dreamforce is an annual event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Get more info on Dreamforce 2021.

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. And sure, they’re not like meeting in-person, but I’ve found myself looking forward to them even more as we’re all stuck at home, so I’ll be doing even more of that heading into the winter months!

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

LeadsRX

NOVEMBER 30, 2021

LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events. Portland, Ore.,

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

BDB

JANUARY 12, 2024

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Hubspot

AUGUST 20, 2019

Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships , according to John Bennett , director of the Master of Science at the McColl School of Business. According to Performics' 2012 Life on Demand Survey , 40% of people feel more comfortable engaging with people online than in person.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. For example, before you may take 3 weeks to promote a webinar, now one of her clients gained 150 webinar registrants in 3 days which led to new sales cycles. There are no live events.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Vidyard

APRIL 10, 2019

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. integration to add maximum personalization to your sales drip campaigns. ” “Sales is becoming more personal every day. .

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Hubspot

FEBRUARY 9, 2018

With each webinar registrant, you can collect lead and engagement data your sales team can use to initiate personalized outreach. This will go a long way for ensuring sales' follow up with registrants is seamless once the webinar is over. Here are a few tips for doing both: Try your hand at Co-marketing.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Only B2B

JULY 7, 2023

Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe. Participate in industry events: Attend conferences, trade exhibitions, and networking events relevant to your industry to get involved in industry activities.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Martech

NOVEMBER 10, 2021

Sessions will explore the intersection of marketing, innovation, creativity, and technology within a digital-first world over a two-day hybrid (in-person and virtual) immersive experience. More sessions and speakers will be announced leading up to the event. “As Registration is now open on the Zeta Live site. Steinberg. “We

Co-Registration 96

Co-Registration CMO Network Marketing Creativity 96

Salesforce Marketing Cloud

JULY 19, 2022

Registration is now open for Dreamforce 2022 ! It’s the 20th anniversary of this epic event, and it will be the biggest, most impactful Dreamforce ever. The in-person event, which attracts tens of thousands, takes place at the Moscone Center in downtown San Francisco. Register here to attend in person.

Co-Registration 98

Co-Registration Blast Campaigns Digital Transformation Budget Programs 98

Vidyard

SEPTEMBER 20, 2016

Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Example of video personalized for recipient named Katie Watson.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. For previous Advocamp promotions, Influitive had a 16.1% open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. This event is held by the Ohio Small Business Development Center at Columbus State Community College. In recent years Jay Baer set the bar with his co-author Amber Naslund in 2011.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. For previous Advocamp promotions, Influitive had a 16.1% open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Top Rank Marketing

SEPTEMBER 6, 2023

With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of the top B2B marketing industry experts slated to speak during the conference. Ahava: I love that you need to put on a co-persona hat. So let’s get right into it.

B2B Marketing 83

B2B Marketing B2B Co-Registration Conference 83

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales types Benefits of a channel sales model Drawbacks of a channel sales model — and how to counteract them How to develop and execute a channel sales strategy Empower your partners and grow From personalized portals to AI-powered lead routing, see how Partner Relationship Management can help you. Amplified reach. Lower overhead.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

DiscoverOrg

FEBRUARY 13, 2019

This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! Access to deep, rich data – and lots of it – helps marketers get personal, helps the sales team understand critical context, and it helps the two teams join forces. Data points for personalized messaging: Job function.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Adobe Experience Cloud Blog

MARCH 17, 2015

Author: Stacey Thornberry If you have ever hosted an event, you know that no matter how much you over-prepare, something will undoubtedly go awry. Even with careful planning, events are subject to Murphy’s Law : “If anything can go wrong, it will.”. I asked each person to confirm receipt of rescheduling information.

Co-Registration 48

Co-Registration B2B Thought Leadership Marketo Thought Leadership 48

LeanData

AUGUST 3, 2022

Every day, LeanData co-founder and CEO Evan Liang drives up to the company’s offices in Santa Clara, California in his well taken care of Tesla. Well, not his personal Tesla, as much as our LeanData team would enjoy watching him walk to work every morning. You can win Evan’s Tesla ! Enter to win Evan’s Tesla.

Co-Registration 52

Co-Registration Conference B2B Sales Communities 52

SocialPilot

JANUARY 31, 2024

These personalities have a great online presence, and their audience strongly trusts them. Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. The online influencer marketing campaign got a high reach, making this event a phenomenal success.

Case Study 90

Case Study Case Studies Work Management Studies 90

Hinge Marketing

JUNE 9, 2020

Personally, you have enough air, water, food, and sleep. Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Evaluate potential change as predictable trends or unpredictable events. Be open for adapting to unpredictable events. Play 2: Lean into change.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Vidyard

APRIL 10, 2019

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. integration to add maximum personalization to your sales drip campaigns. ” “Sales is becoming more personal every day. .

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

SmartBug Media

SEPTEMBER 16, 2020

Your manufacturing company can host a webinar, or you can bring in other industry players to co-host a webinar in place of a trade show. Keep in mind that just because your event is digital doesn’t mean less work should go into the strategy. Registration interface. Pay attention to the features each platform offers.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Four experts are headlining our lineup for the most anticipated email event of the year: Kason Morris – Head of Learning Experience Design, Salesforce. The best part?

Peer-to-peer 79

Peer-to-peer Thought Leadership Co-Registration Creativity 79

Top Rank Marketing

AUGUST 14, 2023

This year, B2B Forum is happening in Boston in person or you can join online. I know budgets for marketing events these days require more justification than in the past, so I wanted to put together a list of top reasons to sign yourself and your team up for MarketingProfs B2B Forum in 2023.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

sagefrog

FEBRUARY 7, 2024

Since video generally generates more leads than other mediums, B2B brands are incorporating more video content into their marketing mix to communicate complex ideas, showcase products, and connect with their audience on a more personal level. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Top Rank Marketing

SEPTEMBER 11, 2023

As fellow runners, our co-founder and series host Lee Odden joins Wil to delve into the parallels between running and marketing. Wil also offers an exclusive preview of his presentation, “ Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution ,” at the upcoming MarketingProfs B2B Forum event.

B2B Marketing 97

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 97

Top Rank Marketing

AUGUST 21, 2023

This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry. PLUS: Get $100 off individual registration and $300+ for groups of three or more by using our special code, “TOPRANK” when you register here.

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70

Computer Market Research

JUNE 12, 2019

Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. In some cases, vendors have considered completely slashing their Co-op MDF programs altogether. Co-Op and MDF Programs from a Partner’s Perspectives. Many channel partners have grown an immune distaste towards Co-op MDF programs.

Budget Programs 87

Budget Programs Marketing Management Advertising Channels Co-Registration 87

Choozle

DECEMBER 4, 2018

Play doubles for $40 per co-ed team or just attend for $10 per person, with proceeds directly benefiting Harvesting Hope 5K and The Gathering Place. Event details: Tuesday, January 15th from 5-8pm at Ace Eat Serve in Denver. Register to compete as a co-ed team of two ($40) or just come for the party ($10). See you there!

Co-Registration 46

Co-Registration Education Advertisements Advertising 46

markempa

JULY 1, 2013

They like to get their information from a personality that inspires.”. Webinar platforms have become inexpensive and allow for easy production management, from setting up registration pages to interfacing with the audience to reviewing attendance metrics. Sales professionals use these events to gauge the interests of their leads.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Hinge Marketing

DECEMBER 16, 2020

You used to be able to gain trust by speaking to people in person at conferences or events. Host a co-branded webinar : This is one of the fastest ways to start showing a return from your licensed content. More importantly, it builds a bridge of trust. In these unsettling and unpredictable times, trust is at an all-time low.

Lead Ranking 119

Lead Ranking Lead Scoring Generation B2B 119

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. If you spot an opportunity for your brand to engage with a current news story or event, how do you decide to go for it? – personal. SearchLove.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138