ConvertKit

DECEMBER 4, 2019

While podcast names are important for many reasons, one critical consideration in choosing a name is that it does not infringe on another person or company’s trademark. To qualify for registration, a trademark owner must use the trademark “in commerce.” The naming is such a fun part of the process. Who doesn’t love a good pun?

Paid Content 55

Paid Content Privacy Policies Terms and Conditions Copyright 55

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Use your social media accounts to host a free giveaway in exchange for contact information. Host a co-marketing offer with a partner. Using Social Media.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Capstone Insights

SEPTEMBER 28, 2017

Segmentation : Inability of the marketing automation platform to utilize account level data to segment leads (assumes account-party methodology in the CRM) and personalize emails. This is really important because typically in B2B, multiple people are involved in a purchase decision, not just one person. Co-Founder and Editor.

Lead Scoring 58

Lead Scoring Lead Ranking Leads Lead 58

Hubspot

APRIL 9, 2013

Remember the good ol’ days when we found jobs through ads in the daily newspaper? Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships , according to John Bennett , director of the Master of Science at the McColl School of Business. apainfully, painfully awkward middle school dance.

Personalization 28

Personalization Effectiveness Co-Registration Network Marketing 28

Adobe Experience Cloud Blog

MAY 4, 2011

Even though online events have established themselves as a staple in the marketer’s diet, managing successful webinars goes way beyond meat and potatoes. In exchange, your event should provide significant value to those that have chosen to participate. Create the event in your webinar platform. Pre-Webinar Checklist.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

Customer Experience Matrix

APRIL 5, 2009

As the industry matures, second-generation products are designed to improve on the original products, either by adding new capabilities or by delivering the same capabilities faster, easier or cheaper. For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. -

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Communications to groups and segments (may be personalized and triggered 1:1). I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Communication Style. Architecture.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Heinz Marketing

MARCH 11, 2019

Earlier this week, our guest today and many people in the B2B marketing were down in Scottsdale for the B2B Exchange, which many years, including this year kind of represents the beginning of spring conference season. There’s a lot going on in the marketing events in the brand. You didn’t hire an ad agency to help.

Top of Funnel 62

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 62

KoMarketing Associates

MAY 2, 2017

Think outside of traditional banner ads and consider branded content, sponsored reviews, or social media posts on the publisher’s outlets. As mentioned, high-profile influencers like authors and speakers may work through an agent, so make sure you are going to the right person. — B2B CMO Insights (@b2bcmoinsights) April 21, 2017.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Engagio

JUNE 2, 2020

Your livelihood hinges on your ability to deliver more personal, relevant and insight-lead experiences. Every person and every account matters. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Your livelihood hinges on your ability to deliver more personal, relevant, and insight-lead experiences. Every person and every account matters. Achieving Personalization at Scale by Balancing Automation and Human Interaction. 2) Achieve Personalization at Scale by Balancing Automation and 1:1 Touches.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

SnapApp

JUNE 2, 2017

Make one of your static infographics interactive by adding in simple animations , click-to-reveals, and potentially a question or two. Make a seasonal quiz around a very popular cultural event (e.g. the Olympics, big TV show premieres like Game of Thrones, Star Wars, holidays, sporting events, etc.). Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. All event organizers and publishers will ask for your website URL to find proof you have the expertise to deliver a talk or write an article about the topics you’re pitching to them. Find out what your target pubs and events are looking for.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Hubspot

MARCH 10, 2016

A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. A conversion path is a series of website-based events that facilitate lead capture. At HubSpot, we think COS is better than CMS. 6) Blogging. Find out why.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28