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Report: What’s Working in Email Marketing

The Point

You can download the complete report (registration required) here. What are the most effective strategies for email marketing campaigns, such as subscriber segmentation and personalization? Personalization is over-rated. More than ever, marketers need to think of themselves as publishers.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Whether virtual or in-person, event planning is a painstaking process. Event Registration, Marketing, and Promotion. Event Registration, Marketing, and Promotion. To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. Event Experience.

Insiders

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Not surprisingly, after our enforced isolation, 54% of attendees want event organizers to offer in-person networking events. When asked, “If given the choice, would you prefer to do the following in-person or virtually?,” respondents said they would attend business-related events only in person going forward.

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How to Master Non-Awkward, Effective In-Person Networking

Hubspot

Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships , according to John Bennett , director of the Master of Science at the McColl School of Business. According to Performics' 2012 Life on Demand Survey , 40% of people feel more comfortable engaging with people online than in person.

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How to drive engaging brand experiences with co-innovation

Martech

But if brands want to have better things — like increased engagement — marketers would be wise to adopt what’s called ‘co-innovation.’ Mankowski invited marketers to focus on three core components to help drive engaging brand experiences through co-innovation. leading to enhanced customer personalization.

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Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo

Vidyard

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. integration to add maximum personalization to your sales drip campaigns. ” “Sales is becoming more personal every day. .

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9 Biggest Event Trends of This Year

Marketing Insider Group

Brands must focus on highly personalized events and forging personal connections with attendees. Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. Hybrid events can be any configuration or breakdown of virtual to in-person. Sustainability.

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