LeanData

JUNE 18, 2018

“We created Ops-Stars with a vision to empower operations professionals, who are the unsung heroes, within their companies, with best practices and thought leadership content on how to connect data to the right people to accelerate time to revenue,” said Evan Liang, chief executive officer, co-founder, LeanData. Media Contact.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Convince & Convert

JUNE 4, 2013

Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. 2012 keynote speaker and CEO of Arment Dietrich Gini Dietrich announced during her presentation last year that Ohio Growth Summit was the best conference she had ever attended. Social Fresh Conference. June 6, 2013 Columbus, Ohio.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

Top Rank Marketing

SEPTEMBER 6, 2023

In the newest episode of our “Feeling B2B” series of expert video interviews, these questions and more are explored by Ahava Leibtag , president at Aha Media Group, who graciously took time recently to sit down with our own CEO Lee Odden. Ahava: I love that you need to put on a co-persona hat.

B2B Marketing 83

B2B Marketing B2B Co-Registration Conference 83

Only B2B

JULY 7, 2023

Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe. Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Require registration to gather contact details and expand your email list.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Lenny's Newsletter

AUGUST 29, 2023

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. engineering manager, social media manager) Pain point you’re solving (e.g. Art by Natalie Harney. I wish we did earlier on.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. Source: Seismic, Hinge Research Institute.

Research 118

Research Co-Registration Brand Identity Branding 118

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Like I mentioned before, face-to-face networking, conferences, and trade shows are sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Marketing Insider Group

NOVEMBER 12, 2019

Salesforce’s annual event, Dreamforce , has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. If you’re about to book the conference room in your local hotel for your next event, stop!

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. The activities are planned to attract a larger target audience to their conference. It helps you manage all your sales and customer relationships in one place.

Case Studies 89

Case Studies Case Study Work Management Studies 89

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

Social Media 127

Social Media Media Blogger Co-Registration 127

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ I’ve been a fan of Andy’s ever since catching him at a conference a couple of years ago. Courtesy of Orbit Media. Courtesy of Orbit Media.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

LeanData

JUNE 18, 2018

“We created Ops-Stars with a vision to empower operations professionals, who are the unsung heroes, within their companies, with best practices and thought leadership content on how to connect data to the right people to accelerate time to revenue,” said Evan Liang, chief executive officer, co-founder, LeanData. Media Contact.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Whether this person is on staff or outsourced, they should help your business with website design, social media, search engine marketing, email marketing, and more. Play 4: Conduct a blog audit. Technology.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. I started in 2000 with Penton Media, which was all around B2B publishing and marketing. Joe: I love B2B.

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70

Convince & Convert

DECEMBER 26, 2010

And for a short time, you can save 50% on registration at [link]. Here’s just part of the lineup for this virtual conference that takes place Feb 1 – Feb 22. Scott Monty from Ford Motor Co. Social media execs from McDonald’s, Procter & Gamble, Cisco, Southwest Airlines, Sony, and Hubspot.

Co-Registration 114

Co-Registration Blogger Tips Conference 114

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Influitive Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. click-through rate and 18.7% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. click-through rate and 18.7% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Content Marketing Institute

FEBRUARY 2, 2018

Because we write about topics such as advertising in social media, our data from $30 million in monthly spending for Facebook ads gives us a huge advantage in using original data to produce useful content. We find our audience prefers our long-form, educational blog posts around social media marketing. Finalizing. Distributing.

Process 111

Process Lead Ranking Content Marketing Planning 111

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Influitive Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. click-through rate and 18.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. Study: B-to-B Marketers Lagging With Social Media. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Careers Home.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

JUNE 20, 2018

Using Social Media. Use your social media accounts to host a free giveaway in exchange for contact information. Publish links to gated offers via social media. Host a co-marketing offer with a partner. Demo your latest product at an appropriate conference and collect signups in-person. Promote an online contest.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Online Marketing Institute

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Marketing Insider Group

JANUARY 10, 2022

You will not only learn from marketing’s top thinkers and speakers, but you might also meet your new best friend, find a new marketing tool to make your job easier, and get to spend some quality in-person time with your boss or your colleagues at one of these 2022 marketing conferences. Registration is free! SMX Series.

Marketing AI 303

Marketing AI Enterprise Management Peer-to-peer Best Practices 303

readwrite

MAY 11, 2012

BlogWorld was packed with them last year and will likely be full of them again this year (as an aside, I’m speaking again at BlogWorld next month; see the bottom of this post for information on how to get a 10% discount off conference registration). For 10% off conference registration , use the promo code BDavidC10 at checkout.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

Hinge Marketing

AUGUST 5, 2020

After all, attending or hosting a conference is one of the most common ways to share marketing strategies and discuss business challenges, right ? . You could begin making plans to attend or sponsor a safe(ish), COVID-19 compliant conference, but that would require budgeting a significant sum of money to implement adequate safety precautions.

Conference 86

Conference Co-Registration Content Webinar Metrics 86

Industrial Marketing Today

JANUARY 10, 2011

Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). Tyco Flow Control.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Adobe Experience Cloud Blog

JUNE 24, 2009

  With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.      Social media is not going away and needs to be embraced by ALL marketer s. Social media was mentioned a lot during the show.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Unbounce

JULY 23, 2019

In the market for a marketing conference that’s totally immersive and genuinely actionable? The sixth annual Unbounce Call to Action Conference (CTAConf) is coming up fast (September 25 to 26!), We know there are a lot of marketing conferences out there. The Marketing IQ Manifesto with Oli Gardner, Co-Founder of Unbounce.

Buyer Personas 22

Buyer Personas Co-Registration Top of Funnel Conference 22

Hubspot

JULY 25, 2011

Event Registration Forecasts & Benchmarks. A colleague shared one of her best practice benchmarks from years of doing big conferences and events. It seems there's a relatively well accepted, simple formula for registration trends. Following Month: 50% of Target Registrants. What should you look for in the rearview?

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

Heinz Marketing

MARCH 11, 2019

Earlier this week, our guest today and many people in the B2B marketing were down in Scottsdale for the B2B Exchange, which many years, including this year kind of represents the beginning of spring conference season. If you’re joining us live on the Funnel Media Radio Network, thanks so much for doing so. Thanks for downloading.

Top of Funnel 65

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 65

Unbounce

OCTOBER 13, 2020

ticket sales and registrations). Whether you’re promoting a conference, show, activity, or even a webinar, the rules are the same: if you can create a certain level of antici— wait for it —pation for an upcoming event, you’re golden. Here’s why: Event landing pages are the best way to drive ticket sales and registrations.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Martech

OCTOBER 29, 2021

. “Connecting all of your channels — delivering an omnichannel, consistent experience — is very important because we are talking about a 30% higher lifetime value among omnichannel shoppers,” said Vijay Chittoor, co-founder and CEO of CDP company Blueshift, in his recent MarTech presentation.

Co-Registration 112

Co-Registration Brand Identity Branding Touchpoints 112

Webinato

SEPTEMBER 9, 2015

Incorporating rich media and visual aids into your presentations makes them more interesting and more fun. Ensure the registration and/or login page(s) are consistent with your visual identity. Here are some of the tools you can use to make your event more engaging: At registration time, add a relevant custom question to the list.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

Golden Spiral

JANUARY 7, 2021

The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. Golden Spiral attended the RSA Conference in San Francisco in February, 2020.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Hinge Marketing

NOVEMBER 3, 2021

Online events – webinars, podcasts, virtual conferences – are just as effective in growing your audience and giving them a taste of your expertise. Try these strategies: Ask for a list of registrants/attendees. Ask to advertise your firm in conference collateral. Generate new content for prospects, clients, and media.

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

BenchmarkONE

NOVEMBER 23, 2018

It might be time to look in a new place: social media. Instead, it’s in the social media arena where you can achieve your biggest growth. Social media can provide engaged leads eager to buy—but only if you know how to start with effective outreach. Social Media’s Advantage in Generating High-Quality Leads. Let’s dig in!

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76