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Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5% click-to-open rate.

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Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5% click-to-open rate.

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Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5%

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How to Build a B2B Email List that Converts: Proven Strategies and Future Trends

Only B2B

Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe. Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Require registration to gather contact details and expand your email list.

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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Top Rank Marketing

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. I started in 2000 with Penton Media, which was all around B2B publishing and marketing. Joe: I love B2B.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. The first, “ Game of Social Thrones ,” increased brand awareness through social shares and media coverage of the video. Emails with videos have a 38-percent higher open rate.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. The first, “ Game of Social Thrones ,” increased brand awareness through social shares and media coverage of the video. million times and shared more than 53,000 times on social media.